Masters Home Improvement is the trading name of an Australian Home Improvement chain, operated by a joint venture between Australian Retailer Woolworths Limited and U.S. Based hardware chain, Lowe's.
The brand name was announced on the 2nd of May, 2011, coinciding with the launch of a website at masters.com.au. Hans Hulsbosch, who has designed brand identities for Woolworths & Qantas, designed the Masters brand and logo.
Masters first store will open in September/October at Braybrook in Melbourne with a 13,500 square-metre outlet with a separate trade-only area dedicated to the building and professional industries. CEO Don Stallings stated that staff will be trained for at least 100 hours, and the stores will offer over 35,000 products and an air conditioned, clean and comfortable store environment to differentiate Masters from many of its competitors. . Masters' first stores open in Victoria and Queensland in the second half of 2011. – less
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