Hitachi Data Systems

Shortly after sponsoring a hard-to-fill position on Indeed, we found our hire.

Kerie Darner, Talent Acquisition Programs & Sourcing Manager Hitachi Data Systems
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A leading global technology company uses Indeed to fill its critical technical positions.

Background

Hitachi Data Systems (HDS), the leader in storage virtualization, helps organizations transform raw data into valuable information. Its best-in-class information technologies, services and solutions are used by more than 80% of the Global Fortune 100. The relationship between HDS product development, client support and sales teams is paramount to organizational success.

“HDS sales and customer support positions aren’t typical, they are highly technical and require a strong industry background,” said Kerie Darner, Talent Acquisition Programs & Sourcing Manager at HDS. “And finding quality engineering talent is always a challenge.”

HDS found that no job board was providing enough quality, technical candidates for its variety of hard-to-fill positions and job board costs were becoming exceedingly high relative to the results they delivered.

Because so many different types of professionals use Indeed, we're able to dramatically improve the exposure of our openings to the talent we want to target.

Kerie Darner, Talent Acquisition Programs & Sourcing Manager
Hitachi Data Systems

Approach

To reach candidates with a single recruitment source and achieve cost efficiencies for its recruitment advertising budget, HDS had its jobs included in Indeed’s organic search results and used Sponsored Job campaigns to drive more targeted candidates to hard-to-fill positions.

HDS’ Sponsored Jobs received premium placement in relevant Indeed search results. This increased visibility lead to more applicants and higher quality candidates. “Technical Product Manager for Storage Configuration, a very hard-to-fill position, had been open for a long time. Shortly after sponsoring it on Indeed, we found our hire,” Darner said.

HDS made hires through Indeed for roles across multiple technical functions. “Because so many different types of professionals use Indeed, we’re able to dramatically improve the exposure of our openings to the talent we want to target,” Darner said.

Results

HDS’ applicant tracking system, Taleo Enterprise Edition, allowed it to fully measure its results with Indeed. Compared to a leading technology job board, Indeed provided twice as many hires at a quarter of the cost per hire (CPH).

  • 2x more hires
  • Indeed applicants converted to interviews at a 25% higher rate than those from the job board
  • Indeed’s CPH was 75% lower than the job board

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