Paul May & Associates

“With Indeed, I was able to reallocate marketing dollars to the resources that worked instead of playing the guessing game.”

Paul May, President

Indeed helped an emerging staffing firm build its brand to compete with larger firms.

Background

Paul May & Associates helps companies hire the professionals they need to make immediate contributions to their organization, from senior executives to mid-level management and individual contributors. In order to compete with big staffing firms that have larger marketing budgets, it was crucial for Paul May & Associates to find recruitment advertising solutions that could guarantee results from a limited budget. After having little success using resume databases and other traditional sources, Paul May & Associates sponsored its jobs on Indeed to increase brand awareness and attract new candidates.

Approach

Paul May & Associates sponsored its jobs on Indeed to increase the number of qualified applicants to its clients' open positions, while significantly increasing exposure to its staffing brand at no additional cost.

"Because we only pay when job seekers click on our Sponsored Jobs, we get lots of additional exposure at no cost when our jobs are promoted above the search results on Indeed," May said. As a result, Paul May & Associates has the brand presence on Indeed of firms that have much larger marketing budgets. "Our sponsored jobs appear above the major brand names in search results, enabling us to compete for the same job seekers," May added. "It levels the playing field."

“Our sponsored jobs appear above the major brand names in search results, enabling us to compete for the same job seekers. It levels the playing field.”

Paul May, President
Paul May & Associates

Results

Paul May & Associates saw results quickly from sponsoring its jobs on Indeed. Indeed provided a lower cost per interview and cost per hire than any other source. "After running a three-month campaign with Indeed, I was able to reallocate marketing dollars to the resources that worked instead of playing the guessing game," May said.

Within a three-month period, Paul May and Associates achieved the following results from Indeed:

  • Placed three candidates from Indeed Sponsored Jobs
  • Appeared more than 3 million times in Indeed search results
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