Digital Strategy Manager jobs

ABOUT SMILE

Smile is a dynamic national organisation that is based in Australia and was founded in 2006. It is powered by a talented and dedicated team. Our organisation consists of 5 divisions including the National Dental Network, Health Fund Partnerships, Projects & Investments plus more recently, Retail Dental Cover and Corporate Dental Cover. We have 4,000+ Dentists, 12,000+ Support Team, 1,000+ locations, and nearly 1.1M Members nationally. Smile is experiencing rapid growth as a result of imagineering, blue ocean strategies, and a mission-focused team.

THE MISSION

Smile was founded because we believe that quality health care is fundamental to the enjoyment of life. We believe that a beautiful, healthy smile for life raises our self-esteem, confidence, and spirit. We believe that a beautiful smile and good oral health lead to a healthier and happier life. We also know that poor oral health is linked to serious health conditions such as heart disease, diabetes, stroke, premature birth, and Alzheimer's.

Smile's mission is to revolutionise quality healthcare accessibility and affordability for the people of Australia. We want to ensure that everyone can visit the dentist regularly. If there is a person in Australia who can’t afford a beautiful, healthy smile and great oral health then this matters to us even if this person isn’t our friend or family. We believe we are a group of smaller families that make up a larger family, Australia.

THE OPPORTUNITY

• Join Smile, where there's a culture of excellence and remote work thrives! You have the opportunity to make a positive and sustainable impact on people’s lives every day and throughout the country.
• You will get the opportunity to work with an exceptional leadership team. Our guidance will assist you to reach new heights and achieve the 'best you'.
• We champion independent ownership amongst effective team members, empowering you to take initiative, make decisions, and drive projects forward with confidence.
• Collaborate with a dedicated and talented team who are also friendly, supportive, trustworthy, enduring, and inspiring. You'll always feel connected and empowered whether it's through virtual meetings or shared documents.
• And let's talk about rewards! The exceptional and successful applicant will earn beyond local market standards with opportunities to take on more responsibilities and challenges while enjoying the convenience of remote work.
• For those local to our headquarters, enjoy a vibrant city workspace with plenty of natural light and scenic river views. Amenities like cafes, bars, yoga studios, and 24-hour gyms are at your fingertips.
• For our remote team, enjoy top-of-the-line technology set-up and a positive work environment conducive to productivity. Our remote work approach ensures that Smile achieves its goals and you excel, personally and professionally.
• Smile is the ultimate package. Join us for a challenging mission, exceptional team, inspiring culture, opportunity to impact, impressive rewards, remote working, and an exciting future!

THE CULTURE

Smile is a place where successful and dedicated people come together and work harmoniously to make a positive and sustainable difference in the lives of millions of people and Australia. It is a place for exceptional people who desire to work with other exceptional people. We embrace diversity and initiative as we know that it takes a myriad of ideas, expertise, and approaches to achieve success and longevity.

Our culture fosters imagination, initiative, and excellence by providing an environment where there is a contest of ideas. We relish solving problems elegantly and effectively. The team is encouraged to try ideas and challenge the status quo. We say that we play with ‘live ammo’ meaning that ideas can become a strategy within minutes. We move quickly to stress test ideas and move even more quickly to trial, monitor, tweak, and repeat.

Our Team welcomes open feedback. We appreciate that mistakes and discomfort are an opportunity for growth for everyone. Smile embraces thoughtful disagreement as we know it's not about who’s idea and work but about the best idea and outcome. We frown on ego and politicking as it clouds judgment and isn't conducive to achieving genuine excellence. We are self-assured and quietly confident.

OUR PRINCIPLES

WHAT WE LOOK FOR

ROLE OBJECTIVES

This role is designed for a Content Marketer with a proven track record of delivering measurable results through compelling, strategic, and high-performing content. You will be responsible for content across every stage of the stakeholder journey, driving aggressive new member acquisition and retention targets.

Success in this role requires being both creative and analytical, using AI tools to optimise content performance while applying strategic judgment, proactive ownership, and accountability. You will work closely with performance marketing, CRM, SEO, and product teams — ensuring consistent messaging while driving growth through content that delivers impact.

This role will be reporting to the Head of Marketing and will be a part of the Retail Dental Cover & Corporate Dental Cover Divisions. The position will have a full-time commitment of 40 hours per week with at least 6 hours of crossover b/w 8 am-5 pm GMT+10 (Brisbane, Australia)

ABOUT SMILE

Smile is a national digital health company with almost 20 years in the industry, comprising 5 divisions including the National Dental Network, Health Fund Partnerships, Projects & Investments plus more recently, Retail Dental Cover and Corporate Dental Cover.

Smile is committed to revolutionising quality healthcare accessibility and affordability for the people of Australia. Smile is the top-rated dental cover in the country, offering Retail Dental Cover to the public and Corporate Dental Cover to companies and their teams across Australia.

Smile has been operating successfully with a globally distributed team since 2017.

AMAZING REASONS TO WORK WITH SMILE

KEY RESPONSIBILITIES

Content Strategy Development

• Develop and execute a comprehensive content marketing strategy aligned with company goals and audience personas.

• Drive engagement and results across the funnel: awareness, lead generation, conversion, engagement, and retention.

• Use AI-driven insights to identify content opportunities and refine targeting.

Content Creation & Optimisation

• Produce engaging content across platforms (website, blogs, social media, email campaigns, whitepapers, ebooks, video, etc.).

• Update and refresh existing content for SEO relevance and impact.

• Apply AI tools for drafting, personalisation, and optimisation.

Audience Journey Mapping

• Create tailored content for each stage of the audience lifecycle.

• Implement personalised content to improve conversions and retention.

Campaign Management

• Plan and deliver campaigns aligned with product launches, promotions, and seasonal initiatives.

• Track and report on performance; iterate using data-driven insights.

Brand Messaging & Positioning

• Maintain consistent brand voice across all touchpoints.

• Position Smile as a thought leader in digital health and dental cover.

Performance Analysis & Optimisation

• Monitor KPIs (engagement, conversion, SEO rankings).

• Use AI-powered analytics to improve delivery, targeting, and ROI.

Collaboration & Cross-Functional Alignment

• Work directly with performance marketing, CRM, SEO, and product teams to ensure consistent messaging.

• Contribute to a results-first team culture, sharing learnings and collaborating for impact.

Cost Efficiency & Resource Management

• Manage content budgets effectively.

• Optimise cost per new content piece while maintaining quality and reach.

KEY PERFORMANCE INDICATORS

• Cost per new piece of content.

• Content engagement & conversion impact.

• Expansion into new mediums (video, infographics, interactive formats).

• Contribution to new acquisition and retention targets.

REQUIREMENTS

This full-time role will only suit someone who:

• Has extensive experience and evidence of delivering exceptional results with Content Marketing.
• Demonstrates strategic, analytical, and creative thinking.
• Experience in a B2C heavy experience is a plus.
• Is proactive, a self-starter, and thrives in a high-performance culture.
• Has perfect written and spoken English.
• Uses AI tools confidently to improve efficiency and outcomes.
• Operates with the highest integrity.

• If you believe you are a great fit for the role and meet ALL requirements above, we are looking forward to hearing from you!