Across our variety of brands in the Whitsundays, Cairns and K’gari (Fraser Island), East Coast and Outback our online presence is essential to success! Between images, articles, products, and our social media platforms, we're looking for someone who can understand, analyse, and optimise our content in a way that boosts sales and visibility.

Teamwork is essential in this role! We have lots of different departments from sales to journalists to coders and more. Digital marketing requires communication between all areas of the company to create the most efficient and engaging online presence.

You will have the opportunity to work across our variety of brands in the Whitsundays, Cairns, K’gari (Fraser Island), and East Coast Australia, each of which has its own goals. Your job is to enhance digital marketing across all brands and create a seamless user experience.

We are looking for someone initially based in Airlie Beach so you can work in our downtown office. It's important to have good communication with our local staff so you can bounce ideas off each other and work together as a team. This will also give you more opportunity to engage with local boat owners and tour companies so you can fully understand the dynamic of the area and the goals of The Travel Shop. There is potential to transition into remote work as well!

Your Profile

Ideally a university degree in marketing
Ideally 2 years of experience in a marketing or social media agency
Ideally travel industry experience or own travel blog/social media account
Strong capabilities in analytical as well as creative thinking
Strong writing skills
Fluent in spoken and written English, second language preferred
Willingness to travel across Australia

Don't have the experience under your belt yet? We are also seeking an entry-level social media marketer with a passion for digital advertising. This position will include social media work, admin and assisting on photoshoots with plenty of opportunity to learn from our senior marketers. If this is you, don't hesitate to apply with examples of your work and/or current social media accounts.

About Sailing Whitsundays & The Travel Shop

Sailing Whitsundays is an established, local travel agency operating in Airlie Beach. With over 60 multilingual staff spread across five continents, we are a diverse and creative team constantly developing innovative, forward-thinking solutions to connect travellers to the wonders of the Whitsundays. From social media experts to our dynamic sales team, to creative photographers and graphic designers, to skippers, local experts, managers, writers, and more, our team is a mixed bag of unique and adaptable people from all over the world!

As a comprehensive competitor in the Whitsunday tourism market, we book thousands of sailing and catamaran boats, private charters, scenic flights, jetskis, dive adventures, regional tours, fishing experiences, segway rides, skydives and more. Our team works with a range of established tour operators so we can offer top-tier experiences for our customers. Sailing Whitsundays is also renowned for incredible packages, that combine accommodation and island tours, seamlessly.

We deliver visitors to dreamy destinations such as Whitehaven Beach, the Great Barrier Reef, Hamilton Island, Hill Inlet Lookout, Whitsunday Island and Daydream Island. But most of all, we’re passionate about illuminating the Whitsundays and its plentiful wonders in unique, mindful and unforgettable ways.

As a member of the digital team, you will work across our brands under The Travel Shop umbrella: Sailing Whitsundays, Cairns Tours, Fraser Tours, East Coast Tours, Whitsunday Catamarans, and more to come!