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Job Post Details
This job has expired on Indeed
Head Of Marketing
Head Of Marketing
Job details
Full job description
About Us:
Hello Clever is building the next generation of payments and loyalty infrastructure by turning every transaction into growth for merchants.
We’re an AI-powered fintech operating across 22 markets, helping businesses move money in real time and convert payments into measurable outcomes like higher repeat rates, bigger baskets, and smarter customer engagement. Our platform combines local account-to-account rails, embedded cashback & loyalty products, and powerful data intelligence (Clever AI) so merchants can launch offers, optimise ROI, and scale faster - all through a single integration.
We’re also proud to be recognised on the global stage including being named Australia’s fastest-growing fintech, top 100 Forbes Asia, ranked in the AFR Fastest-Growing Companies, and selected for Inc. Magazine’s Best in Business alongside some of the most iconic companies in the world.
The role:
As we continue to scale across markets and products, we’re looking for a Head of Marketing to own and evolve our global marketing strategy - building a strong, distinctive brand while driving sustainable growth and expansion.
This is a senior, hands on leadership role for someone who can set the vision, translate strategy into action, and build a scalable marketing engine in a fast-moving fintech environment. You’ll own the end to end marketing function across brand, growth, product marketing, and communications, and play a critical role in shaping how Hello Clever is positioned in market - from storytelling and product launches to demand generation and commercial impact.
What You’ll Do
- Own the marketing strategy & operating plan: annual plan, quarterly OKRs, budget, channel mix, reporting.
- Position & message the category: refine narrative, value props, proof points, competitive differentiation, pricing/packaging story.
- Build a pipeline-driving demand engine: paid + organic acquisition, SEO/content, ABM, field marketing, partner co-marketing, conversion optimisation.
- Lead product marketing: launches, GTM plans, sales enablement, customer stories, case studies, vertical playbooks.
- Scale lifecycle & retention marketing: onboarding, engagement, upsell/cross-sell, merchant communications, experimentation.
- Strengthen brand & reputation: thought leadership, PR, awards, social, founder comms, speaking and flagship events.
- Create a high-performance team: hire and develop talent, set process, creative standards, and measurement discipline.
- Be relentlessly data-driven: define dashboards and metrics (CAC, LTV, payback, MQLSQLClosed-Won, activation, retention), and iterate fast.
What Success Looks Like (First 6–12 Months)
- Clear category narrative and consistent messaging across all channels.
- A predictable pipeline contribution model (by region/segment) with transparent attribution.
- Stronger conversion across the funnel: website lead meeting closed.
- A repeatable launch playbook for product releases and new market expansion.
- Marketing becomes a growth multiplier: faster sales cycles, higher win rates, stronger retention.
What We’re Looking For
- 8–12+ years in marketing, including leadership in B2B SaaS/fintech/payments (high-growth environment).
- Proven experience building and scaling demand generation + product marketing (not just brand).
- Strong GTM instincts: segmentation, ICP definition, positioning, pricing/packaging collaboration.
- High craft bar for content and storytelling — with a sharp commercial edge.
- Comfort operating with ambiguity, moving fast, and being hands-on when needed.
- Strong cross-functional leadership with Sales, Product, Partnerships, Data, and Ops.
- Experience marketing across multiple regions (APAC experience a plus).
Nice to Have
- Experience creating a category or changing market perception in a competitive space.
- Partner/alliances marketing and ecosystem-building experience.
- Founder-led brand experience and executive comms (LinkedIn, keynote, PR).
- Experience with modern marketing stacks (HubSpot, attribution, experimentation).
How to Apply
- We like to keep things simple, but we also want to make sure this is the right fit for both of us. Here’s what to expect:
- Virtual Chat – A casual video call to get to know you, your experience, and what makes you tick.
- Meet the Team – An in-person catch-up at our office to see if we vibe and chat about how you’d make this role your own.
- Show Us Your Thinking – A short presentation where you’ll bring some ideas to life (nothing scary, we promise).
If you're ready to take the next step in your career and contribute to a fast-growing fintech startup, APPLY NOW via careers@helloclever.co!
Please note, only shortlisted candidates will be contacted.
#LI-Hybrid
Company Overview
Please visit our company website for more information