Pega Certified Business Architect jobs

You'll make impact by:

• Design, build and optimise Next Best Action strategies in Pega Customer Decision Hub, translating business objectives and customer lifecycle goals into scalable, model driven decision logic that delivers relevant, personalised customer interactions.

• Own the end‑to‑end decisioning design within CLM squads, working closely with NBA Designers, Analysts, Data Science and business stakeholders to define decision frameworks, requirements, and measurable outcomes.

• Configure and govern Pega CDH components, including actions, treatments, engagement policies, arbitration rules, taxonomies and strategy frameworks, ensuring alignment with Pega guardrails, CDH best practices, and enterprise architecture standards.

• Lead decisioning experimentation and performance optimisation, designing and executing A/B testing, multivariate testing, control groups, and simulations to drive continuous improvement and quantify business uplift.

• Partner with Data Science and Insights teams to analyse customer, behavioural, and performance data, ensuring decision strategies are data‑driven, explainable, and continuously optimised over time.

• Provide strategic oversight and stewardship of the decisioning ecosystem, contributing to the evolution of NBA frameworks, reusable patterns, and best practices to support long‑term maturity of the Martech & Decisioning capability.

• Ensure decisioning solutions comply with regulatory, consent, and ethical marketing requirements, embedding privacy, fairness, and governance considerations into all NBA designs.

• Act as a senior subject‑matter expert for Pega CDH, coaching team members, uplifting capability, and fostering a collaborative, innovative, and high‑performing decisioning culture across CLM and Martech teams.

What you’ll bring:

• Degree in relevant areas such as Business, Marketing, IT, Maths, Information Systems or Finance

• Extensive hands‑on experience with Pega Customer Decision Hub, including designing and implementing Next Best Action strategies using Pega’s Strategy Framework (v8.23 preferred; v8.7+ acceptable), with exposure to Pega 1:1 Operations Manager preferred.

• Strong analytical and problem‑solving capabilities, with the ability to translate complex business objectives into scalable, well‑governed decision logic.

• Proven experience designing and evaluating experimentation frameworks, including A/B testing, control groups, and performance measurement to drive continuous improvement of customer decisioning strategies.