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Social Media Manager jobs in Sydney NSW

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    • Provide advice to schools and department staff on social media policy, account management and appropriate use of social media.
    • View all Department of Education jobs - Sydney jobs - Social Media Specialist jobs in Sydney NSW
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    • Experience creating social media reports or performance recommendations.
    • Manage a select portfolio of social media clients.
    • Proven work experience as a Social media manager.
    • Design and implement social media strategy to align with business goals.
    • Monitor SEO and web traffic metrics.
    • Experience and understanding of paid social media.
    • 3-5+ years' experience of social media management.
    • You'll have your finger on the pulse of the latest digital…
    • Experience in a relevant field with experience in planning and implementing social media strategy and integrated digital media solutions.
    • Create and post ad hoc content based on relevant social media trends, as opportunities arise.
    • Attend the competition each Sunday evening to film match footage,…
    • Experience and understanding of paid social media.
    • 3-5+ years' experience of social media management.
    • You'll have your finger on the pulse of the latest digital…
    • Expertise in digital media (programmatic, paid social, search).
    • Translate global media strategies into locally relevant plans and activations.
    • Define most important social media KPIs.
    • Manage and oversee social media content.
    • Good understanding of social media KPIs.
    • Hire and train other in the team.
    • You’ll manage social media accounts across a portfolio of clients, plus Hey V.A.
    • Has 3+ years of experience in social media and content creation roles, ideally…
    • 10+ years in media/paid social buying and planning, with deep expertise in biddable media, audience targeting, full-funnel strategy, and performance KPIs.
    • Experience in content creation, photography, videography and social media management.
    • Manage social media platforms, including posting content as well as…
    • Knowledge of social media best practices and how to adapt to changes in social media algorithms, including an understanding or awareness of social SEO.
    • An understanding of community management and social listening to deeply understand people.
    • A keen sense of developing strategy solutions, from brand strategy,…
    • Support the creation of compelling content across our social channels, external PR agencies or media outlets, forums and more.

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Job Post Details

Manager Social Media - job post

Department of Education
3.9 out of 5 stars
Sydney NSW
$154,231 - $178,369 a year - Full-time
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Job details

Pay

  • $154,231 - $178,369 a year

Job type

  • Full-time

Location

Sydney NSW

Benefits

Pulled from the full job description

  • Salary packaging
  • Opportunities for advancement

Full job description

Department of Education

Reference number
14703-44323093
Occupation
Communications Marketing and Media
Work type
Full-Time
Location
Sydney - Greater West
Salary Information
    Closing date
    03 August 2026 at 11:59pm


    Manager, Social Media
    At the NSW Department of Education, we educate and inspire lifelong learners – from early childhood, through schooling to vocational education and training.
    • Ongoing
    • Located in Parramatta with flexible working arrangements available
    • Salary ranging from $154,231 - $178,369 per annum, plus employer's contribution to superannuation and annual leave loading.
    About the role
    Exciting opportunity to lead social media for one of Australia’s largest education systems and help shape how more than 2,200 NSW public schools connect with parents, students and communities.
    You will lead the department’s social media strategy across major channels including Facebook, Instagram and LinkedIn, while driving our expansion into emerging platforms such as TikTok. The role combines strategy, governance, content performance, community management and practical support for schools.
    In this role, you will:
    • Lead the department’s social media strategy, governance and policy settings
    • Manage and optimise major department social media channels reaching hundreds of thousands of followers across NSW
    • Drive the department’s expansion into emerging platforms, including TikTok
    • Provide advice to schools and department staff on social media policy, account management and appropriate use of social media
    • Support schools with account setup, moderation, community management and harmful content removal
    • Lead training, workshops and resources that build social media capability across NSW public schools
    • Use insights, data and platform trends to improve content performance and audience engagement.
    For further information please click here to view the role description

    About you
    We are looking for a strategic and hands-on social media leader who understands how to build strong, trusted and engaging digital communities.
    You will bring sound judgement, creativity and confidence working across complex stakeholder environments. You know how to balance audience growth and engagement with policy, reputation, safety and risk.
    You will be someone who can:
    • lead social media strategy across large or complex organisations
    • translate platform trends and audience insights into practical content and channel decisions
    • provide clear advice on social media risks, moderation and community management
    • support teams and stakeholders to use social media safely and effectively
    • develop training, guidance and resources that build capability
    • bring a strong understanding of contemporary social platforms, including video-first and emerging channels
    • work calmly and decisively in sensitive, high-profile or fast-moving social media environments
    • demonstrate sound judgement and a commitment to the value of public education.
    • Knowledge of and commitment to implementing the Department’s Aboriginal Education Policy and upholding the Department’s Partnership Agreement with the NSW AECG and to ensure quality outcomes for Aboriginal people.
    Essential requirements of the role
    • Current and valid Working with Children Check (WWCC) Clearance for paid employment
    • Demonstrated understanding of and commitment to the value of public education.
    Benefits
    • Flexible working arrangements
    • 35 hour working week
    • Competitive, salary sacrificing, employer’s contribution to superannuation and annual leave loading
    • Flex Leave entitlements, generous holidays & leave conditions
    • Opportunities for advancement and mobility across the Department to support your career growth
    How to apply
    Attach a resume (maximum 5 pages) and a cover letter (maximum 2 pages) outlining how you meet the requirements and capabilities of this role.

    Applicants are encouraged to prepare their application materials independently. The selection panel values authentic and personally written responses that reflect your own experience, insights and alignment with the Department’s values and priorities.

    Please refer to the Applicant’s Guide to Applying to assist you with your application.

    If you are an existing Education Support Staff (corporate staff) with the NSW Department of Education,

    All other applicants please submit your application by clicking ‘Apply Now’.


    Note: the selection process will include a range of assessment techniques to assist in determining your suitability for the role. Successful candidates will be required to undertake pre-employment screening for this role which includes a National Criminal History Check.

    This is a child-related role. As a condition of employment you will be required to provide a valid Working with Children Check (WWCC) Clearance number (for paid employment). Visit the website for more information.

    Candidates must have Australian work rights (citizens, permanent residents, New Zealand citizens or a valid work visa). Ongoing (permanent) roles are open to Australian citizens and permanent residents and New Zealand citizens, while temporary roles welcome applicants with a visa.

    Closing date 3 August 2026 at 11:59pm


    For role enquiries please contact Ruth Reilly at ruth.reilly2@det.nsw.edu.au.


    We welcome applications from people of all backgrounds, including but not limited to Aboriginal and/or Torres Strait Islander people, people of any age or gender, people from culturally and linguistically diverse groups and/or from the LGBTQIA+ community, veterans, refugees, people with disability, people with sensory differences, and neurodiverse people. If we can make some adjustments to our recruitment/interview process to better help you shine, please reach out to the contact person for this recruitment, details listed above. For more information, visit the NSW Department of Education’s Diversity, equity and inclusion webpage.


    A recruitment pool may be created through this recruitment process. A recruitment pool is a group of applicants who have been assessed and identified as suitable for this role, and who may be considered for a range of similar roles, including temporary, term or ongoing roles, over the next 18 months.
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