What Is Freelance Marketing? (An Informative Guide)

By Indeed Editorial Team

Published 6 December 2021

The Indeed Editorial Team comprises a diverse and talented team of writers, researchers and subject matter experts equipped with Indeed's data and insights to deliver useful tips to help guide your career journey.

A freelance marketer is a professional in the marketing industry who is self-employed and may have a broad range of clients. These marketers can have several responsibilities depending on their specialisation in marketing. Understanding the role of a freelance marketer can help you decide if it's the right career for you. In this article, we discuss what freelance marketing is, explain how to become a freelance marketer and list some benefits of working as a one.

Related: 10 Careers in Marketing (With Salaries)

What is freelance marketing?

Learning the answer to the question, 'What is freelance marketing?' can help you decide if this career path is right for you. Freelance marketing involves offering individual marketing services to clients. The marketing industry is vast, with many specific careers available that focus on different areas of marketing. Many freelance marketers work remotely or from a home office. Below you can find some of the main marketing specialities that a freelance professional might consider offering as part of their freelance marketing service:


Copywriting is often one of the most crucial parts of an effective marketing strategy. A copywriter writes content used for marketing and advertising purposes. Improving public awareness of a brand or company and encouraging readers to take action is one of the primary goals of a copywriter.

Content writing

Content writers create written content that businesses use to market their companies. Content writing is similar to copywriting, though the goal of content writing is to build trust and rapport with customers, rather than persuade them to take action. Content writing can be beneficial for promoting positive associations with a brand name.

Social media managing

Social media can be a popular platform to advertise businesses and products. Social media marketers analyse target audiences, discover social trends and develop marketing strategies. They may also monitor public conversations on a business's social media account and respond to comments and enquiries.

Search engine optimising

Search engine optimisation (SEO) is making a website more visible to people using search engines. A website with good SEO content might appear as one of the first options in a search result. This is because the content of the article or web page includes words and phrases regularly searched by the target audience.

Skills of a freelance marketer

Here are a few skills that may benefit you as a freelance marketer:

  • Time management: As a freelancer, you may have several projects with varying deadlines. Being able to manage your time can help you organise your tasks efficiently.

  • Communication: One of the primary responsibilities you may have as a freelance marketer is communicating with clients. Effective communication can help you understand a client's instructions and provide professional services.

  • Computer proficiency: Most of your tasks as a freelance marketer may involve using computer software, such as SEO tools and information programs. Being proficient in using digital software can help you complete your duties efficiently.

  • Problem-solving: Your client may employ editors to review your work and highlight potential errors. Good problem-solving skills can help you identify solutions to any edit requests your work may receive.

  • Creativity: Many of your potential clients may request original work that is completely unique. Creativity can help you write unique and engaging information uniquely to captivate readers.

How to become a freelance marketer

Becoming a freelance marketer can include many of the same steps as becoming a marketer. The difference is that as a freelancer, you get work from independent clients, rather than an employer. Below you can find a helpful guide on how to become a freelance marketer:

1. Gain skills through a qualification

To work as a freelancer in marketing, you often require skills and knowledge in the marketing industry. Completing a tertiary education, such as a certificate or bachelor's degree, can provide you with skills to work effectively in this role. The area of marketing you decide to specialise in can help you determine your qualification.

Formal qualifications can show potential clients your dedication to the marketing industry. You may consider a Bachelor of Business with a Major in Marketing or a Bachelor of Commerce. Bachelor degrees typically take three years to complete. You might also gain beneficial knowledge and skills from a certificate, for example, in marketing and communication. Certificates usually take one to two years to complete.

Related: What Is a Marketing Manager? (With Duties and Requirements)

2. Gain work experience

Gaining relevant work experience is often an effective way to improve your skills and gain knowledge in the marketing industry. There may be several entry-level marketing careers that can provide you with an opportunity to develop your career. If you have no qualifications or prior work experience, you can consider applying for the role of marketing assistant.

As a freelance marketer, you require experience and skills in the industry to attract clients. Gaining experience in a marketing company is often an effective way to start your career as a marketer. By becoming an employee of a business, you may have consistent work. This can be a great way to gain enough skills in marketing to gain regular work as a freelancer.

3. Build a portfolio

As a freelance marketer, your potential clients may request examples of your previous work. Clients can review your past work to see if you're a good fit for their project. The most effective way to show your work experience and skills can be by using a portfolio.

In your portfolio, you can include details of previous projects you've worked on. You can also discuss your role in the project and any positive impacts you made. If you're a content writer, you might include various writing examples to show your range of writing skills and techniques.

4. Apply for freelance roles

As a freelance marketer, there may be job opportunities that don't require any experience or marketing qualifications. The more qualifications and experience you have, the more likely it might be for a client to hire you. You can search and apply for freelance marketing work using the Indeed Job Board.

To gain work as a freelancer, it's important to update your portfolio and resume to include your most recent work examples. You can also alter your portfolio and resume for individual clients. As an example, you may include examples of your writing that closely match the style guide of a client in your writing portfolio.

How much does a freelance marketer make?

Your income as a freelance marketer can vary depending on several factors. As a freelance marketer, you may often determine the price of your services. You may also accept contract work where you and the client agree on a fixed price.

The type of freelance marketing work you do may also determine your income. For example, the average national salary of a freelance copywriter is $50,365 per year and the average national salary of a freelance content writer is $83,936 per year. You can usually increase your income as a freelance marketer by improving your skills and expanding your client network.

Benefits of a freelance marketing career

Below are some benefits of working as a freelance marketing professional:

Flexible hours

One benefit that entices people to freelance marketing is the opportunity to choose when you work. You may still have a set amount of work to complete during the day, but you can decide when you complete it. Working flexible hours means you can comfortably focus on other engagements, such as personal commitments or social and networking events.


As a freelancer, you can often decide which work to accept. This can help you manage your time more efficiently by not accepting an overwhelming number of tasks. For example, if a client offers you complex and time-consuming work for minimal pay, you may decline and search for alternative clients.

Remote work opportunities

Another benefit of working as a freelance marketer is that you can decide where you work. Most freelance marketing roles involve digital work. So, depending on your responsibilities, all you may need is access to a computer and the internet. Being able to work from home may be an incentive for you to become a freelance marketer. Working from home is usually a great opportunity to develop a good work-life balance.

Income potential

Working as a freelancer, you typically have the option to decide how much income you want to earn. You can accept contracts that offer a specific hourly rate or choose to work more hours in the day. If you become a highly skilled freelance marketer and gain extensive experience, you may have a large client network. Having several clients to choose from can help you select contracts that provide a higher rate of pay.

Salary figures reflect data listed on Indeed Salaries at the time of writing. Salaries may vary depending on the hiring organisation and a candidate's experience, academic background and location.

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