What Is a Personal Brand? (Definition and Branding Examples)

By Indeed Editorial Team

Published 30 April 2022

Personal branding helps employers distinguish your unique skills and work experience from others applying for the same position. Writing a personal brand statement is a useful way to show elements of your personality. Learning what personal branding is and why it's important can help you establish an image that may appeal to potential employers. In this article, we answer 'What is a personal brand?', explore its importance when applying for positions, discuss how to build a personal brand and provide some examples of personal brand statements.

Related: Personal Attributes: Definition, Examples and Key Tips

What is a personal brand?

Learning the answer to 'What is a personal brand?' can help you create a personal brand statement that promotes your most admirable qualities. Your brand can highlight your unique skill set, personality and values. You can express your unique brand through various mediums, including your social media pages, resume, cover letter and work portfolio. Before applying to professional roles, establish your personal brand and statement to communicate your strengths to potential employers. Consider linking your social sites on your resume so employers can get a better view of your personality.

Personal branding is also essential if you're looking to go freelance or start your own business, as it can help potential clients to get to know you and what you can offer.

Related: 9 Character Traits That Attract Employers

The importance of a personal brand

Here are some important aspects of personal branding:

  • Creates a positive first impression: Developing a personal brand is an excellent way to establish a positive reputation. It's a sign that you've taken time to reflect upon your goals and what you want to pursue.

  • Employers can distinguish your traits: A clear personal brand can help you establish originality, which is useful when applying for an open position. Your brand can allow employers to know you better, making it easier to identify you amongst other candidates.

  • People can find more information about you: Whether you provide a link to your social sites or not, hiring managers often look at social media to better understand your personality. Consistently using digital platforms to promote your brand can show that the profile you've described in your application is genuine.

  • Allows you to connect with others: Potential employers may find it easier to connect to you on a personal level if they understand your goals and values straight away. They might find you more memorable and feel encouraged to invite you to an interview to discuss an opportunity further.

Related: Interview Question: 'What Are You Passionate About?'

How to create a personal brand statement

It's important to translate your passions and interests into your brand to make it authentic. Reviewing how online influencers promote their personality can help inspire you to develop your own brand. The following steps give you a simple outline of establishing a personal brand:

1. Do some self-reflection

Before you plan your personal brand statement, take some time to reflect on your long-term career goals and the type of impact you want to leave on people. Think about the things that motivate you and the tasks you enjoy. For example, you might feel uplifted when faced with creative tasks. If you enjoy drawing and creating digital sketches in your spare time, you could centre your personal brand around creativity.

Asking friends and family to name some of your best qualities can help you uncover strengths you haven't previously acknowledged. Reviewing positive feedback you received from previous positions, your education or voluntary tasks is also a great way to identify areas where you excel. Once you have taken the time to evaluate your core values and moral beliefs, you can plan the opening line of your personal brand statement.

2. Establish your target audience

Deciding your target audience ensures that your personal brand statement reaches the right people. Your audience might comprise prospective employers or clients. Consider the hard skills and experience they're likely to value. You can usually find this information in a job description or by reviewing a company's values on its website.

For example, if you're looking to become a personal trainer, you might state your commitment to helping others feel good about their body by working on core strengths. This statement tells potential employers your motivations for applying for an open position at a gym. If you're a freelancer, prospective clients get an idea of your specialisation and the services you offer.

3. Start with your passion

The next step involves writing your personal brand statement to express your passion for your area of interest. Aim to tie the topic or industry you discuss with the theme of your social media pages and resume to maintain consistency.

Keep the opening sentence clear and concise by stating your name, a hard skill you consider a strength, followed by a valuable professional experience. This simple format allows the target audience to gauge who you are and where your core strength lies. Your personal brand statement can refer to you with first or third person pronouns, depending on what works best for the platform where you're writing. For instance, many professionals use third person language to discuss their brand on social media, while the first person best suits resume or cover letter writing.

Related: Understanding Objectives vs. Goals (With Examples)

4. Describe your goal

In the next sentence, you can describe how you intend to use your core skills and passion. You could refer to any objective you have, such as a long-term career goal, a technical skill you want to develop or a city where you want to find employment. Aim to promote a goal that ties a personal achievement with a service prospective employers or clients may find appealing.

For example, if you apply to a graphic design role, you may explain your desire to extend your years in the industry to develop advanced Photoshop skills at a Melbourne-based office.

5. Ask family and friends to read it

Getting your family and friends to read the personal brand statement can help them notice areas that could represent your characteristics and values better. You can also ask for feedback on the language you've used to enhance your vocabulary. They can also proofread your statement to highlight any spelling, punctuation or grammatical errors.

Related: 175 Good Words for a Resume and When to Include Them

6. Share your personal brand statement

Once you've written and finalised the statement, you can share it on your social media pages and any documents an employer might receive. You could share your statement in your social media biography so people that visit your page can easily get to know you. Aim to share posts that follow a similar theme to your statement. For example, an aspiring video editor may post short clips they've edited, provide tips on using editing software and share inspiring content from known video editing brands.

When promoting your brand to a potential employer, you can include your statement either on your resume or in your cover letter. It's often best to only provide it on just one of these documents, so employers only receive new information. You can also include your personal brand statement at the start of your work portfolio to introduce examples of your work.

Personal brand statement examples

Personal brand statements are typically two to four sentences. A short structure encourages you to only provide concise information to capture the attention of others without containing too many facts. Here are some personal brand statements you can refer to:

1. Dancing

Example: As a passionate dancer, I thrive on showing others my ability to move with the music elegantly. I have danced in four major theatres that host extensive dance performances across Sydney and now look to pursue a career in performing arts on the stages of The East End Theatre District in Melbourne where I can perform in world-class musicals.

2. Music

Example: Creating music for people who want to sing my songs is a huge passion of mine. I have over six record labels specialising in punk rock and music that several radio stations have featured during prime time listening. Right now, I'm looking for a role in the music industry that allows me to use my management skills to teach people how to use instruments and create music they're proud to present.

3. Video games

Example: I'm an avid gamer that thrives on entering the digital realm of video gaming. As an independent developer with over five years working in the industry, I'm proficient in C++, Java and Python. After collaborating with industry giants like Console Carousel and launching six games, I'm now seeking work in a more structured environment that allows me to expand my understanding of innovative coding languages as a lead developer.

4. Marketing

Example: Michelle is a marketing expert with an impressive eye for data analysis, currently working as a busy marketing executive who can develop successful SEO strategies for digital campaigns. Michelle is a passionate marketer that wants to progress her career into a more senior role as a marketing manager where she can develop her understanding of marketing software like Smartsheet to manage client campaigns.

Please note that none of the companies, institutions or organisations mentioned in this article are affiliated with Indeed.