How to Make a Career Change Out of Marketing in 6 Steps

By Indeed Editorial Team

Published 6 May 2022

The Indeed Editorial Team comprises a diverse and talented team of writers, researchers and subject matter experts equipped with Indeed's data and insights to deliver useful tips to help guide your career journey.

A career in marketing can be exciting and fulfilling, but there can be a number of reasons for a career change out of marketing. An individual with marketing experience is likely to have many transferable skills and abilities that can help them transition into another career. If you're considering a career change out of marketing, understanding the steps involved can help you decide whether this is a good option. In this article, we talk about some benefits of a career change, explain the steps to making a career change out of marketing and discuss job positions that incorporate similar skills and abilities.

How to prepare for a career change out of marketing

Here are some steps to help you prepare for a career change out of marketing:

1. Consider your career goals

Think about what you want from your next profession or industry. You may find it helpful to ask yourself these questions:

  • Why do I want to change careers?

  • What benefits do I want to achieve from this change?

  • Do I only want to change my position or also my industry?

  • What do I like about my current position that I want to find in my next role?

  • What aspects of my future job or industry do I want to differ from my current position?

2. Know your transferable skills

Create a list of your transferable skills. This includes your abilities and knowledge you've gained from your marketing position that you could use in other roles or industries. Marketing professionals often have transferable skills, such as:

  • communication and interpersonal

  • data analysis

  • critical and logical thinking

  • business strategy

  • project management

  • organisation and time management

  • self-motivation

  • teamwork

  • technology skills

  • writing and editing

Related: Transferable Skills: Definitions and Examples

3. Research ideal jobs

Once you have a few potential careers in mind, conduct research on these jobs and industries. Having a deeper understanding of the career you want to transition to can help you figure out if this role or field might be the best fit for you before you make a commitment. Methods for researching your potential career paths include:

  • Network: Talk about your potential career change with professionals in your network who may be familiar with the positions or industries you're considering. If you don't know any suitable professionals, you might benefit from trying to build some new connections through your existing network.

  • Go online: Find articles or other online resources about your ideal jobs. You can also join forums or discussion groups with professionals in the jobs or industries you're considering.

  • Ask for informational interviews: An informational interview gives you the opportunity to ask a professional about their current job or industry. These can be a great way to learn more about your potential future careers from people with direct knowledge and practical experience.

  • Volunteer or get work experience: Look for volunteer or work experience opportunities in or related to your potential ideal career. A volunteer or work experience opportunity role can help you gain new insight into your prospective careers on a short-term basis.

  • Attend conferences and events: Go to conferences, lectures, workshops or other events related to the job you're considering. You might find advertisements for these types of events in your region or online.

4. Figure out what skills to develop

Once you've decided on a potential career to pursue, determine what you want to learn before you can transition to that role. Depending on the profession, you may undergo professional training or earn a qualification prior to your career change. Knowing the sets of knowledge and abilities that can help you succeed in your new profession or industry can help you figure out what credentials or training to pursue prior to sending out job applications. To determine these, you can study current job vacancy advertisements and note which skills, qualifications and abilities they commonly list.

Related: Top In-Demand Skills in Australia and Skills Shortage

5. Create a transition plan

Develop a transition plan for your career change. Your transition plan may include:

  • Personal finances: Some professionals pursuing a career change may want to leave their current role immediately, while others might pursue career development for their new position while maintaining their marketing job. Whichever option you choose, make a budget to ensure that you can continue to financially support yourself or your family.

  • Timeline: If you want to develop new skills prior to your career change, figure out approximately how long this process is likely to take. Your timeline might include other factors too, such as when you're letting your current employer or clients know about your departure.

  • Other personal issues: Consider other factors or people that your career change may affect, such as your children or living situation. Create your transition plan with risks in mind and an alternative if you believe it's necessary.

6. Revise your resume

Update your resume for your new job. You might include a career objective that summarises why you're changing fields, add new degrees and certificates you've earned or highlight your transferable skills. One great way to revive your resume for your career change is to incorporate keywords, which are specific words or phrases related to your new position. To find keywords for your new position, carefully review the job posting's description of the required or desired qualities in job candidates. Mention any qualities from the job posting that you possess on your resume. Other strategies for finding keywords include:

  • conducting online research about the field

  • asking professionals in your network if they're familiar with any keyword trends

  • listening to words that speakers at industry conventions or lectures frequently use

Related: How to Update Your Resume (With Template and Example)

6 jobs to consider with a marketing background

Here are some jobs that incorporate some transferable skills:

1. Data analyst

National average salary: $95,428 per year

Primary duties: A data analyst is often responsible for collecting data from various sources and then analysing it. They might then interpret the results to help a business or company make well-informed decisions. Transferable skills that could be useful in this position include experience with analysing data for marketing trends and developing business marketing strategics.

2. Recruitment consultant

National average salary: $76,733 per year

Primary duties: Recruitment consultants work with an employer to determine requirements of a job position. They then advertise for the position, receive and review applications and interview to find a candidate who can fulfil the requirements. The transferable skills that are useful in this role include communication and interpersonal skills. You might also find teamwork skills helpful, as recruitment consultants often work as part of a team.

3. Entrepreneur

National average salary: $88,629 per year

Primary duties: An entrepreneur is an individual who identifies, creates and manages opportunities and they can work in a range of industries. A lot of the skills necessary for marketing can be helpful to entrepreneurs. Specific skills that are likely to transfer include critical and logical thinking, business management, self-motivation and communication skills.

4. Project manager

National average salary: $123,013 per year

Primary duties: Project managers help companies develop new products from start to finish. They perform tasks such as allocating resources, making project schedules and budgets, supervising all personnel involved in the project and providing progress reports to key stakeholders. They may also adjust aspects of the project over time based on various challenges, alternative approaches or preliminary feedback. You might transfer skills you've gained from your experience with various aspects of project management, such as developing time-lines and budgets for specific business initiatives.

5. Business development manager

National average salary: $96,134 per year

Primary duties: A business development manager evaluates various opportunities for a company's growth. They help businesses figure out new and revised strategies, processes, investments and campaigns to achieve business goals. Their specific duties can vary based on the company's ambitions and industry but may include analysing financial reports, figuring out ways to implement business plans and helping with mergers or acquisitions. Your skills and experience in developing strategic campaigns or tactics might align with a company's long-term goals in this role.

6. Customer success manager

National average salary: $81,059 per year

Primary duties: A customer success manager helps optimise customer experience. This may involve responding to customer concerns, directing clients to useful resources, devising strategies to keep customers and developing tutorials or other guides for customers to use with products or services. They typically serve as the first point of contact between customers and other departments, including finances, support and administration. Your background in marketing might provide you with skills for creating customer-centric strategies and projects.

Salary figures reflect data listed on Indeed Salaries at time of writing. Salaries may vary depending on the hiring organisation and a candidate's experience, academic background and location.

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