10 Careers in Marketing (With Salaries)
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Marketing is a diverse and interesting field. It requires a range of both creative and logical individuals. If you're interested in a marketing career, your first step is to consider which job openings might be good choices for you. In this article, we discuss 10 careers in marketing, including their requirements, responsibilities and average salaries.
Why pursue a career in marketing?
Marketing is the means brands use to connect and communicate with clients. The job of a marketing agency or department is to find the most effective way to sell a company or organisation to the general public. This includes making sure that a company's products fit the needs of its clients, informing customers of the products' value and fostering positive relationships between a brand and its customers. Marketing allows you to be creative, hone your technical and artistic skills and stay on societal trends.
10 careers in marketing
Here are 10 different careers to pursue in the marketing field:
1. Photo editor
National average salary: $22.94 per hour
Primary duties: Photo editors are responsible for all the photography content used in a marketing campaign. Depending on the size of the company or agency they work for, they might serve as the primary photographer or supervise a team of other photographers. They coordinate with the other content creators on the marketing team in order to supply photos that fit the needs of a specific campaign.
A photo editor's duties usually involve choosing, editing and positioning photos for a campaign, assigning photo shoots to other photographers and securing permission to conduct photo shoots on other properties. They may also acquire stock photos or photos from freelance photographers.
National average salary: $71,263 per year
Primary duties: Graphic designers are one of the most important types of artists in marketing. The ability to create visual digital content is a highly sought skill in the workplace today. Graphic designers develop high-quality layouts that utilise copy and photos from the marketing teams, design and draw logos, banners and other marketing-related art pieces, adapt to new design equipment frequently and coordinate with colleagues to ensure their content fits the overall tone of a campaign.
Graphic designers must have sufficient technical knowledge and expertise related to design software and tools. They may have a bachelor's degree in graphic design, digital art or a related field. Those without a degree related to design could also seek specialised training which can provide the skills they need to qualify for graphic design jobs.
Related: [What Is a Graphic Designer? Definitions and Requirements](https://au.indeed.com/career-advice/finding-a-job/what-is-a-graphic-designer)
National average salary: $79,966 per year
Primary duties: Social media managers are the administrators of a company's social media accounts. They control what content a brand shares on which platforms at which times. They are responsible for how the company presents itself on the internet. The typical social media manager plans and executes a social media strategy, develops the personality of a brand and its online reputation and creates and enforces a schedule for social media posting. They also supervise the creation and publication of all social media content and generate internet traffic through social media posts and campaigns.
Social media managers are creative, organised and excellent communicators. They have customer service skills and strong public relation techniques. They are often familiar with how a variety of social media platforms work and know how to use each to their advantage. Most social media managers have a bachelor's degree in marketing, communication, public relations or a related field.
National average salary: $68,917 per year
Primary duties: Marketing copywriters are responsible for creating all the written content involved in a marketing campaign. This includes websites, physical publications and advertising materials. The specific responsibilities of a marketing copywriter involve writing persuasive copy that influences potential customers while reviewing and editing their own work for grammar mistakes, typos and factual inaccuracies. They also meet with clients to decide what kind of copy to write for a particular project and collaborate with designers, photographers and videographers to make sure their copy contributes to the overall impact of a marketing campaign.
National average salary: $57,098 per year
Primary duties: Marketing assistants are responsible for providing support to the marketing department to assist with the execution of marketing strategies. These professionals may conduct preliminary market and client research to provide valuable insight to their teams. Marketing assistants help with the creation and implementation of promotions and campaigns.
National average salary: $84,587 per year
Primary duties: Marketing account executives meet with clients to determine their marketing needs and negotiate a contracted partnership. They act as the liaison between the marketing agency and the client. Marketing account executives present campaign ideas to the client and report any feedback to the marketing team.
National average salary: $68,838 per year
Primary duties: Digital marketing coordinators are responsible for the creation, design and implementation of digital marketing campaigns. They may manage email marketing promotions or edit digital materials. Digital marketing coordinators support the overall marketing goals of the client by managing and implementing digital promotions.
It's important for digital marketing coordinators to have a broad knowledge about various digital platforms such as web design, email marketing or social media. Additionally, technical skills such as graphic design could help these professionals in their daily tasks. This field of marketing develops quickly, so it's helpful to have a coordinator who thinks quickly and stays updated on trends.
National average salary: $81,428 per year
Primary duties: SEO specialists are responsible for improving a client's search engine results. They develop strategies to increase rankings by conducting market research. Additionally, they identify trends and implement new tactics to increase and optimise the company's search engine results.
SEO, or search engine optimisation, focuses on bringing a brand's links to the top of a search results page. When an SEO specialist works successfully, their client's information is close to the top of a results page. This work requires detail and diligence since the search results might change daily.
National average salary: $118,768 per year
Primary duties: Product marketing managers are responsible for creating and implementing successful campaigns and promotions for a product. They communicate the benefits and usefulness of a new product to potential customers to increase product sales. Product marketing managers develop these strategies through extensive market, competitor and client research.
10. Content marketer
National average salary: $78,364 per year
Primary duties: Content marketers are responsible for the development of editorial, visual and digital marketing content. They publish and promote content, often using a scheduling tool to optimise user engagement. Once content's published, content marketers analyse its overall performance in the public sphere.
Content marketers oversee a wide variety of content creation, including articles, flyers, blog posts, social media posts or white pages. The type of content products depends on the industry the marketer specialises in. It's important for content marketers to pay close attention to detail and have strong written communication skills.
Skills required for a career in marketing
While each career in this field has different requirements, there are some foundational skills required to work in this industry, including:
Written and verbal communication
Communication skills help people in marketing careers explain their ideas, liaise with clients and write reports. Typically, marketing professionals work in a team setting, so it's important to have strong communication skills to ensure that the whole team knows of any changes to the project. The field itself requires a mix of written and verbal skills to design and implement promotions, regardless of the specific position you choose.
It's important for people in this industry to have interpersonal skills since many typically work closely with others. Interpersonal skills equip marketers to build strong personal and professional networks. Whether resolving a disagreement with your team or speaking with a client, this skill can help to effectively resolve conflict with a client or co-worker.
In a field that's consistently expanding, it's important for marketing professionals to possess creativity skills. These skills equip them to keep up with the changes in the industry, as well as develop innovative marketing strategies. Creativity is helpful for the professionals who design the campaigns as well as for those who determine how to distribute them publicly.
Marketers with problem-solving skills can assess a changing situation and find a unique solution. For example, a team puts together an extensive campaign that meets the client's budget. However, the client tells the team their budget changed. With a team of problem-solvers, adjusting the campaign to match the new budget is a feasible task.
For many positions in this field, research is a very useful skill. Whether assessing competitors or researching a new audience, these skills give marketers the information they need to create successful campaigns. Research skills provide a foundation from which the team makes analytical and strategic decisions.
Salary figures reflect data listed on Indeed Salaries at time of writing. Salaries may vary depending on the hiring organisation and a candidate's experience, academic background and location.
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