Digital Design Job Description Example (Plus Related Jobs)

By Indeed Editorial Team

Published 29 March 2022

The Indeed Editorial Team comprises a diverse and talented team of writers, researchers and subject matter experts equipped with Indeed's data and insights to deliver useful tips to help guide your career journey.

Digital design is an essential part of website, mobile device and software program creation. A digital design job typically involves a combination of technical skills and creativity. If you have a passion for software applications and the visual arts, knowing what a digital design job description looks like can help you determine if it's a role you want to pursue. In this article, we provide an example of a digital design job description, explain what digital design is, explore what types of digital design exist and share a list of some common jobs in this field.

Example digital design job description

Below you can find an example of a digital design job description to help give you a clear idea of what the role entails:

Our hospitality business, Wine and Dine, is seeking a skilful digital designer to join our close-knit team of diverse professionals. The candidate we're looking for is friendly, reliable, motivated and a great team player. If you can combine creativity and functionality while producing a result that catches the eye, we want you to join our team!

This is a full-time, Monday to Friday role, based in our Beaconsdale office. Flexibility negotiable. At Wine and Dine, we believe in employees having a positive work-life balance. Our social club provides opportunities to keep fit, engage with your colleagues and become more involved in the community.

Job description
Your primary role is to take responsibility for the creation of digital online content for our new e-commerce website launching early next year. You will use your UX skills and produce content that aligns with our brand and strategy. This content includes graphics for social media channels, website banners and other promotional materials. Exceptional technical skills, the ability to manage your time and schedule easily and a genuine interest in our brand and our vision are essential in this role.

Responsibilities
The key responsibilities in this role are creating static, interactive and HTML digital designs, measuring their performance and optimising. Other duties may include, but are not limited to:

  • drafting project briefs and presenting your ideas to the relevant departments and third parties

  • managing and maintaining live interactive content

  • interdepartmental communication and collaboration to ensure a unified approach

  • assuring consistent delivery of brand imagery and messaging through digital design on all of Wine and Dine's platforms

  • enhancing user interfaces while adhering to website standards

  • converting wireframes into functional user experiences

  • analysing existing content for improvement

  • providing input on service positioning

  • overseeing the effective implementation of content assets

  • maintaining current knowledge and insight on industry trends, including new digital design technologies

  • taking part in design and strategy meetings

  • incorporating user feedback into new designs

  • taking the role of Wine and Dine's digital brand ambassador

Requirements

  • tertiary qualification in digital design or similar field (bachelor's degree preferred)

  • minimum of two years of industry experience

  • a proven track record in creating clever digital designs

  • a portfolio that shows your creativity, intuition and technical abilities

  • proficiency in common digital design tools, such as Adobe Illustrator, InVision and Sketch

  • competency in CSS and HTML

  • sound understanding of user-centric design, prototyping and performance testing

  • excellent communication skills and interpersonal ability

  • self-motivation and the ability to work confidently, independently and as part of a team

  • high-level organisational skills and the ability to meet deadlines

  • fluency in the principles of visual design

  • knowledge of design and development best practices

  • experience working closely with developers and marketing managers

  • good work ethic and personal accountability

What is digital design?

Digital design is a form of visual communication where an idea is translated into visual components. These design visuals are produced for digital mediums and devices and often enable customer interaction with a brand. Jobs in digital design blend one-dimensional graphic concepts with digital-centred processes. This is the clear difference between digital and graphic design. Digital designs move and have interactive capacities and graphic designs are one dimensional and still.

A digital designer aims to create a perfect and enjoyable user experience and interactive content. Digital companies do use metrics to assess whether the designer's work engages users as intended. Designers often work closely with people in advertising and promotions, public relations and marketing. They can also interact with product designer's themselves.

Related: What Is a Graphic Designer? Definition and Requirements

Types of digital designs

Understanding different digital designs can help you discover which most align with your interests. Here are the most common forms of imagery that digital designers create:

  • Websites: With almost all businesses having a website in the technological age, website design is one of the most popular forms of digital designing. Websites act as comprehensive online business cards, comprising several pages that display information that matters to a business's target audience.

  • Landing pages: These are a subgroup of website design, focusing on specific marketing initiatives, unlike websites that are intended as a centralised source of general information. Sometimes businesses require many landing pages, and it's the digital designer's job to ensure cohesion and consistency amongst them.

  • Applications: Digital designers create visual structures for mobile applications, giving users access to various application tools. Designing an app incorporates specific functions of a program as the basis for all images and layouts within it, including branded icons.

  • Infographics: The purpose of an infographic is to provide an audience with a visual representation of data or other information. Digital designers use design software to create colourful digital graphs, diagrams and images.

  • Social media: Creating imagery for social media is a large part of digital design work. Social media digital design may include designing content used in posts and stories, avatars, profile and cover images and interactive features like links and shareable images.

  • Ebooks: Digital designers format copy for electronic use by using specific digital structures to display it effectively. Designing ebooks incorporates some traditional publishing elements, for example, margins, spacing and font type and size.

  • Presentations: Presentations are a common tool many workplaces use to provide information to board members, team members, stakeholders and third parties in a way that is easy to comprehend. Digital designers often create branded presentation templates that companies can use for all of their presentation needs.

  • Banners: Like billboards and magazine advertisements, banners are also for advertisement, but in digital advertising spaces. Digital designers aim to create banners that entice users to take action, perhaps by signing up, visiting a certain page or purchasing a product.

  • Emails: Many businesses use email marketing for communication and promotional purposes. Digital designers create the visual elements of emails that often contribute significantly to their success by, for example, keeping a reader's attention and encouraging them to read all the information provided.

  • 3D design: Three-dimensional images add depth to digital content and provide the user with a more realistic representation of the subject at hand. Some examples of 3D content digital designers might create are renderings of architectural plans, animations and enhanced graphics.

Related: What Does a UX Designer Do? (With Skills and Daily Duties)

Jobs in digital design

Below, you can find a list of popular jobs and their salaries within the field of digital design:

1. Digital designer

National average salary: $103,176 per year

Primary duties: A digital designer combines coding skills and artistic abilities to create a positive user experience for digital content. Their job often involves constructing the static or animated elements of digital content. A digital designer frequently liaises with other departments to complete their tasks successfully.

2. Web designer

National average salary: $75,923 per year

Primary duties: Website designers create engaging and responsive designs for websites and landing pages in line with a company's brand guidelines and style guide. A large part of their role can be to conceptualise creative ideas with colleagues and, sometimes, customers. Web designers may also frequently conduct A/B testing to ensure their design performs optimally.

3. User interface designer

National average salary: $95,561 per year

Primary duties: User interface designers (UI designers) work alongside user experience designers (UX designers) and other digital designers in the production of interfaces such as ATM machines. Their primary duty is to ensure that each part of the final product, including steps, prompts or interactions, creates a smooth user journey and also aligns with the overarching vision of the user experience team. User interface design may overlap artificial intelligence (AI) products.

4. User experience designer

National average salary: $105,512 per year

Primary duties: UX designers focus on the users' experience. Because of this, one of their primary duties is to develop and maintain an up-to-date understanding of user psychology and consumer behaviour. Through their research, they produce personas and create interaction models to suit. UX designers can spend their time forming solutions to common UX issues, such as working to make the website easier to use or find.

Salary figures reflect data listed on Indeed Salaries at time of writing. Salaries may vary depending on the hiring organisation and a candidate's experience, academic background and location. Please note that none of the companies mentioned in this article are affiliated with Indeed.

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