How to Become an Influencer (With Duties and Salary)

By Indeed Editorial Team

Published 20 April 2022

The Indeed Editorial Team comprises a diverse and talented team of writers, researchers and subject matter experts equipped with Indeed's data and insights to deliver useful tips to help guide your career journey.

Influencer marketing is a social media marketing strategy that helps brands advertise their products on popular social media accounts. Some online influencers can accept brand deals and talk about specific products on their social media platform, encouraging the target audience to buy and test them. Understanding the job requirements of an influencer can help you gain the right qualifications and experience before you start your career path. In this article, we discuss the common duties of an influencer, examine how to become one and provide their national average salary with factors that can affect their earnings.

Related: What Does a Social Media Manager Do? With Skills and Salary

What is an influencer?

An influencer is someone who promotes certain products to their social media following. These social media professionals may collaborate with brands and popular companies that want more recognition. Influencers usually test a company's products and encourage the audience to buy them or view their official website. Here are some common duties that an influencer might perform:

  • post videos about products

  • create social media posts

  • collaborate with popular brands

  • attend influencer events

  • schedule meetings with brands

  • write emails to companies

  • arrange meetings with a business's management

  • travel abroad for brand deals

  • share links to company websites

  • create and edit video content

  • communicate with brands virtually

  • plan and schedule photo content

Related: How to Become a Brand Ambassador: Your Guide

How to become an influencer

Learning how to become an influencer can help you start your career path on social media. Some people choose their niche before deciding to create a social media page. This can help them find their passion for online marketing before working with brands. Here's a simple guide you can follow when becoming an influencer:

1. Obtain relevant qualifications

Although completing a degree is an optional path to your social media career, it provides more knowledge regarding your niche. For example, if you enjoy posting about exercise and fitness, you can complete a bachelor's degree in health science and learn about nutritional intake and lifestyle changes. This can apply to other niche areas that involve detailed research and accurate facts. It may be a good idea to study your passion professionally if you want to create informational and appropriately sourced posts.

The Certificate IV in digital media technologies may be another option for your career. You can learn how to use online marketing tools and interact with different influencer campaigns on digital media. This certification is beneficial if you're looking for relevant marketing jobs in social media. It might be worth pursuing this 12-month course and learning about the different aspects of online marketing tools.

2. Find your passion

It's crucial to find your niche and something you're passionate about. Recognising your passion can help you plan your content when posting on social media and create compelling posts that attract brands and specific audiences. For example, if you post gym routines that show people how to use weights, small fitness brands may contact you about advertisement deals. This passion might change over time, but it's important to start with something you have knowledge about.

If you have a level of expertise in your chosen field, it can help you create appropriate and accurate content. Although these passions are usually precise and not very broad, some people prefer to post about a range of interests to attract different audiences. For example, an influencer might talk about fashion and beauty, as these two niches are similar. Here are some niches you can use for your social media page:

  • fashion

  • beauty

  • fitness

  • travel

  • cooking

  • business

  • DIY crafts

  • animals

  • lifestyle

  • music

  • photography

  • entertainment

3. Research other influencers

Looking at other social media pages can help you better understand the content and ways influencers reach audiences. You can monitor how people interact with the posts and why they gravitate towards certain advertisements. It might be worth noting how frequently people post content and what they usually write in the captions. These short descriptions help describe the product and how people can buy it.

For example, an influencer might write, If you want to buy this hand soap, click the link and apply the discount code to get 10% off. You can note how they aim the caption towards a certain audience. More research can help you plan your content when you eventually start working with different brands and companies.

4. Create a social media page

Once you have gathered enough research, choose the social media platform that you're most comfortable posting on. It might be worth testing different social media platforms and seeing how you can structure your posts. For example, if you prefer creating videos, find a platform specialising in video content or marketing visuals. Different platforms can attract various audiences, depending on their interests, age group, online presence, content preferences, location and content algorithm.

You can add a profile picture to your social media page and design your page to look aesthetically pleasing. Your niche may also affect how you present your account. For example, adding links to different exercise videos can show the audience that you're posting health and fitness content. It might also be worth adding a brief biography that details your personal facts, characteristics and what type of content you may post now and in the future.

Related: What Does a Marketing Consultant Do? (And How to Become One)

5. Plan your content

You'll need good time management skills to schedule your social media content. Planning may also allow you to keep track of product advertisements and brand deals when posting according to deadlines. You can create your images beforehand and craft detailed captions that state the purpose of the product and how people can buy it. If you don't have brand deals, you can post about your daily activities, favourite products, content schedule, upcoming sponsorships or relevant facts about yourself.

Many influencers post content about their passion before accepting brand deals to help establish an audience. For example, you might plan a post that details the purpose of your social media account and what you hope to achieve with it. This can motivate you to form short- and long-term career goals.

Related: Time Management Skills: The Importance of Including Them in Your Resume

6. Contact small brands

After you feel comfortable with your posting schedule, you can contact small brands that deserve more recognition. Advertising lesser-known products can help showcase your authenticity. It might also provide you with enough experience to post profitable advertisements and collaborate with prominent companies. It's crucial to adhere to rules and deadlines after contacting brands and discussing product details.

You may even ask brands about posting on social media and how to attract a large audience to the page. Gaining advice from social media professionals can help you grow your account. If some brands reject your collaboration offer, you can still express your gratitude for the open communication. Maintaining positive online relationships may introduce you to other brands that share your niche.

7. Upload your posts

Upload your posts with captions that express your passion. For example, you can write, I love this product because you can keep it in your travel bag, and it's 100% recyclable, which I value in beauty products. You can upload your posts on different days to keep the audience engaged with your content. It may also be a good idea to share your posts with friends and family, as this might grow your content views.

Some influencers use a range of social media platforms that can help them deliver content to different audiences. For example, you can gain a new audience by posting content on a video marketing platform and sharing the link to that video on social networking sites. This can encourage page growth and increase financial income.

Related: What Does a Social Media Marketer Do? (With Average Salary)

Average salary of an influencer

The national average salary of an influencer is $116,849 per year, depending on your level of experience, commission rates, social media following, sponsored content, website advertising and consistency with marketing uploads. For example, a person with 100,000 followers on their social media page typically earn more than someone with 10,000 followers. You can discuss sponsorship opportunities with different brands and how much you can expect to earn when accepting the brand deals. It might be worth thinking about the content you want to create for specific audiences and how you can attract them to your social media page.

Salary figures reflect data listed on Indeed Salaries at time of writing. Salaries may vary depending on the hiring organisation and a candidate's experience, academic background and location. Please note that none of the companies mentioned in this article are affiliated with Indeed.

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