15 Jobs for Sociology Majors (With Duties and Salaries)

By Indeed Editorial Team

Updated 8 November 2022

Published 4 October 2021

The Indeed Editorial Team comprises a diverse and talented team of writers, researchers and subject matter experts equipped with Indeed's data and insights to deliver useful tips to help guide your career journey.

If world cultures and society interest you, then studying sociology at a university may be a good option for you. This four-year degree can lead to job opportunities with various employers, such as academic institutions and government agencies. Learning more about the different job options for sociology majors can help you plan your career path after graduation. In this article, we list 15 jobs for sociology majors and discuss the industries relevant to the discipline.

Jobs for sociology majors

There are a variety of jobs for sociology majors you may pursue if you're a pursuing a sociology degree or considering majoring in this field. A sociology major is a student enrolled in a bachelor's degree program for sociology, which is the study of human social interactions across the world. The curriculum may require you to analyse the origins of diverse cultures and how different demographics form their own identities. You can develop skills such as research, critical thinking and interpersonal communication, which can prepare you for a career working with the public or collecting data.

Here are 15 career options that you may be eligible for with your sociology degree:

1. Journalist

National average salary: $65,733 per year

Primary duties: A journalist examines and presents news stories to the public using a variety of platforms, such as television, radio and websites. To ensure their findings are accurate and impartial, journalists perform in-depth research surrounding the stories, and they interview industry specialists and eyewitnesses to collect more information. Their objectives are to inform or entertain their viewers, and they may specialise in certain topics, such as politics, sports and investigative reporting.

Related: How To Become a Journalist

2. Survey technician

National average salary: $75,300 per year

Primary duties: A survey technician observes a piece of land with measurement tools and adds its dimensions to a map. Working alongside cartographers and engineers, survey technicians modify maps to illustrate the locations of rivers, mountains and territories for different cities. They also input markers in the land to represent the parameters for construction sites for new buildings, which signals to engineers how much room they have to build.

3. Consultant

National average salary: $78,096 per year

Primary duties: A consultant evaluates a company's operations, such as its communication processes and leadership styles, and recommends ways to improve the work atmosphere. Providing an impartial viewpoint, consultants help the chief officers help staff members grow accustomed to policy changes and implement new business models. Professionals with a bachelor's degree in sociology can understand how the benefits of diversity and inclusion in the workplace.

Related: How To Become a Consultant in 6 Steps

4. Media planner

National average salary: $79,300 per year

Primary duties: A media planner is an advertising specialist who helps brands engage their target audiences in digital spaces. By researching the characteristics of different demographics, media planners can design commercials that persuade consumers to buy products or services. They study the public's interests, purchasing habits and expectations, and they may deploy promotional messages on the platforms that potential customers frequently use.

5. Consumer relations manager

National average salary: $84,161 per year

Primary duties: Consumer relations managers establish positive relationships with customers to encourage them to continue supporting a business. They administer satisfaction surveys to assess consumers' interests and publish marketing content that informs potential buyers about upcoming sales and product releases. When customers have questions, consumer relations managers deliver prompt and quality assistance, and they evaluate their strategies to better serve their supporters.

6. Teacher

National average salary: $86,695 per year

Primary duties: A teacher is a professional who develops and presents instructional material to students in a classroom or virtual learning environment. Educators with a sociology background may lead lessons about diverse cultures across the world, for example. Once the students submit the assignments, the teacher distributes grades and constructive criticism to help the class retain the concepts from the lectures.

Related: How To Become a Teacher (Including FAQs)

7. Human resources specialist

National average salary: $84,799 per year

Primary duties: A human resources specialist is an advocate for an organisation and its employees. They spearhead the recruitment and hiring processes, where they interview job candidates and extend job offers, and coordinate the orientation for new employees. Teachings from a sociology degree may help human resources specialists create inclusive work environments for professionals of diverse backgrounds.

8. Fundraising coordinator

National average salary: $87,035 per year

Primary duties: A fundraising coordinator plans and executes initiatives to raise money for charitable causes, such as medical research, community centres and university scholarships. Event planning is often a primary responsibility, where coordinators invite donors and potential donors to learn more about the purpose of the fundraiser. They also establish financial goals for the nonprofit organisation and track how much they've received to benefit the public.

9. Policy analyst

National average salary: $87,344 per year

Primary duties: A policy analyst helps legislators build laws that can have an effective impact on citizens. Through research and data analysis, policy analysts compile documents that explain the purpose of new regulations and the ways politicians can enforce them, and they publish their conclusions in scholarly journals. Some professionals focus their research on the medical field or protecting the environment, while others develop policies to boost the economy or make cities safer for people to live in.

10. Urban planner

National average salary: $89,633 per year

Primary duties: Urban planners coordinate construction plans for new buildings in the community, such as affordable housing properties and children's resource centres. They examine population growth and anticipate how the reuse of the land can impact the environment and economy of the area. Their other responsibilities include meeting the federal guidelines for the building and enforcing changes to their blueprints as construction unfolds.

Related: How To Become an Urban Planner

11. Social worker

National average salary: $92,039 per year

Primary duties: A social worker is an advocate who represents patients' needs as they recover from everyday challenges, such as injuries and medical conditions. Often working in health care settings, such as hospitals and rehabilitation centres, social workers consult with therapists, caretakers and patients' family members to plan successful solutions. They provide emotional support to the patient and monitor their progress throughout treatment.

Related: How To Become a Social Worker: Steps You Can Use

12. Public relations specialist

National average salary: $96,201 per year

Primary duties: A public relations (PR) specialist is a media professional who manages external communications on behalf of a company or individual. Using a sociological analysis of the public's emotions, PR specialists launch campaigns that build and maintain positive reputations for their clients. They often coordinate and host press conferences, release public statements during emergencies and monitor approval ratings and conversations among consumers.

13. School counsellor

National average salary: $97,164 per year

Primary duties: A school counsellor works in educational settings to provide mental and academic support to students. They administer aptitude tests and conduct interviews to assess' interests and skill sets, which help students realise their career aspirations. When students experience challenges that affect their school performance, counsellors may investigate the causes of the problems and devise a helpful solution that enables the students to succeed.

Related: How To Become a Counsellor

14. Market researcher

National average salary: $106,300 per year

Primary duties: A market researcher collects data on consumers and the market to determine the best time to sell a product or service. To learn about the groups who are most likely to spend money, market researchers distribute surveys and polls and use statistics to interpret their findings. They also evaluate market trends, track activities from competitors and deliver data reports to organisational leaders.

Related: How To Become a Market Researcher

15. Lawyer

National average salary: $100,933 per year

Primary duties: A lawyer is a licensed legal professional who counsels and represents companies or individuals during legal matters. When building their cases, lawyers collect evidence to support their arguments, examine the proceedings from previous court cases and invite testimonies from witnesses and experts. They also present their findings during hearings or before a jury in a courtroom. Examples of legal specializations include criminal law, intellectual property law and family law.

Related: How To Become a Lawyer in Australia

What industries can sociology majors work in?

Here are examples of the industries where sociology graduates commonly work:

  • Business: Employees can help lead a successful business, one that satisfies consumers and staff members regardless of their backgrounds. A sociology degree can enable you to understand how coworkers contribute to the culture of a workplace.

  • Communications: Communications professionals often analyse the needs of their audiences to create engaging content and spread awareness about current affairs. Their knowledge of various civilisations can allow them to foster trust and present information for diverse groups of people to understand.

  • Education: Academic institutions may hire associates with sociology degrees to teach the discipline to the next generation of students. You can also serve in supporting roles outside of the classroom.

  • Government: Being a federal employee may be right for you if you want to participate in impacting society. You can help enact social change and assist with alliances between foreign countries.

Salary figures reflect data listed on Indeed Salaries at time of writing. Salaries may vary depending on the hiring organisation and a candidate's experience, academic background and location.

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