What Does a Storeperson Do? (Plus Types and Skills)

By Indeed Editorial Team

Published 4 July 2022

The Indeed Editorial Team comprises a diverse and talented team of writers, researchers and subject matter experts equipped with Indeed's data and insights to deliver useful tips to help guide your career journey.

If you're looking for a job in customer service, being a storeperson may interest you. Many types of businesses employ storepeople, including food service, clothing, convenience and electronics shops. Learning what storepeople do and the skills they require can help you decide if the role is right for you. In this article, we answer the question, 'What does a storeperson do?', describe the responsibilities of different types of store people and list key skills they may use.

What does a storeperson do?

Depending on the industry and the type of business they work for, the answer to the question 'What does a storeperson do?' can vary greatly. Primarily, a storeperson provides customer service, interacts directly with customers and assists them in purchasing products or services. Below are some different storeperson roles and their different duties based on the type of business they work for:

Clothing store salesperson

In a clothing store, a storeperson usually works in the area where customers can view and purchase merchandise. Shops typically call this area 'the floor'. Here are some of the duties they may perform:

  • organising clothes based on shelf space, hanger, size or colour

  • folding clothes after customers remove them to look at or try them on

  • answering customer questions about different sizes or styles

  • making suggestions to customers based on their preferences and needs

  • conducting transactions and removing clothing labels or security tags

  • suggesting customer loyalty programs

  • cleaning the storefront and sales floor

  • counting money and recording daily sales information and transactions

Related: Customer Service Resume Summary Guide (With Examples)

Furniture store salesperson

In a furniture store, a storeperson may work on the floor or in the warehouse area. The warehouse area is where the shop stores their stock. Here are some of the storeperson's duties:

  • collaborating with other team members to stay informed about products in the store

  • recommending furniture to customers based on their needs and style

  • explaining features of specific products regarding quality, function, assembly and cleaning

  • conducting test assemblies for customers

  • assisting in loading furniture into vehicles

  • conducting transactions

  • completing paperwork, such as inventory tracking, sales reports and customer service notes

Related: What Does a Customer Service Officer Do? (With Duties)

Jewellery shop storeperson

In a jewellery store, a storeperson often works behind the counter that displays many of the best pieces in the store. They may also work in the back room with other jewellery, paperwork and safes. Here are some typical jewellery store salesperson duties:

  • interacting with customers and helping them select jewellery that suits their needs

  • sorting and selecting products for purchase based on different customer needs, styles and budgets

  • providing advice about jewellery care and cleaning products

  • completing transactions

  • understanding the return policy

  • regular stocktaking

  • counting money and recording daily sales information and transactions

  • retrieving price tags from tables where customers try before they buy

Hair salon storeperson

In a hair salon, a storeperson usually works at a reception desk or throughout the store, interacting with customers and other team members. They may also work with customers and team members during consultations. Here are some of their responsibilities:

  • greeting customers as they enter the salon

  • educating customers about products, such as different shampoos, conditioners or hair dyes

  • helping customers select the right products based on their hair type, length and style

  • demoing products and explaining how to use them correctly

  • scheduling appointments

  • accepting payments for products and services

Deli or bakery storeperson

In a food store, such as a deli or bakery, a salesperson may work both on the floor and behind the counter. They might serve food and conduct transactions at the cash register. Here are some tasks they perform:

  • weighing and packaging food, such as meats and cheeses

  • communicating with customers about the nutritional value of specific products, such as the protein, sugar and fat content

  • keeping an inventory of food products based on customer needs and requests

  • conducting transactions

  • cleaning the store

  • sanitising surfaces and tools that touch food products

Bookshop storeperson

In a book store, a salesperson may work behind the register. They can also work on the floor, helping customers select books. Here are some common duties of these storepeople:

  • helping customers choose books based on their needs and interests

  • unwrapping products for customers

  • creating a comfortable reading space for customers

  • returning books back to the correct places

  • accepting payments

  • loaning books to customers

  • purchasing used books from customers based on value and store interest

Related: What Does a Bank Customer Service Officer Do? (With Skills)

Electronics store salesperson

In an electronics store, a storeperson may work behind the register, accepting payments. They can also work on the sales floor, interacting with customers. Here are some of their responsibilities:

  • assisting customers with faulty items and other problems

  • suggesting appropriate products, such as computer hardware, software or media players

  • testing products' functions and features

  • informing customers about services offered at the store

Grocery store salesperson

In a grocery store, storepeople perform various tasks like stacking shelves and adding promotional signs in a specific grocery department or throughout the store. Among these duties is helping customers select and purchase food items. Here are some of their other tasks:

  • scanning items at the register

  • interacting with customers

  • helping customers locate specific food items

  • assisting customers who have special dietary needs in finding the right products

  • suggesting the best products based on customer needs, such as different types of milk or cheeses

  • informing customers about specials

  • completing transactions

Car dealership storeperson

At a car dealership, a storeperson may work in an office or on the sales floor where customers can view and purchase cars. They may also work in the service department. Here are some of their typical duties:

  • interacting with customers and explaining how to use vehicle features

  • suggesting necessary repairs

  • evaluating customers' credit history and ability to pay for the vehicle they want to purchase

  • helping customers establish a payment plan ahead of buying a new car

  • communicating with customers about loan options, lease options and interest rates

Service station and convenience store salesperson

In a convenience store, such as a service station, a salesperson usually works on the floor. They might also work in the back room with other merchandise. Here are some of their tasks:

  • accepting payments for gasoline or other products in the store

  • suggesting particular products, such as snacks and drinks

  • greeting customers as they enter the store

  • maintaining the cleanliness, appearance and security of the store

Related: A Guide to Customer Survey Questions (With 30 Examples)

Storeperson skills

Here are some of the skills that a storeperson may use to perform their duties effectively:

Verbal communication

Verbal communication skills help a storeperson speak clearly. These skills also assist in providing precise information to customers. Sales people use communication skills when:

  • introducing themselves to customers when they arrive at the store

  • informing customers about promotions or deals

  • explaining the condition or features of a product to a customer

  • identifying and solving problems that might arise during a transaction, such as the incorrect labelling or pricing of an item

Related: Customer Success Manager Resume (Template and Example)

Visual skills

Visual skills can help a storeperson present a brand's shop and products aesthetically. For example, a clothing brand may want their employees to make sure all items are clean and steamed while on the sales floor. Visual skills can also help a storeperson identify inconsistencies or things that they can improve to meet their employer's standards or goals.

Strong visual skills can help salespeople make appropriate product or service suggestions and provide a pleasant store experience. For example, a storeperson selling make-up may be able to suggest an appropriate eye shadow colour based on a customer's appearance and style.

Basic maths skills

Basic maths skills can help a storeperson calculate simple costs and how many items a customer requires. For example, they can use these skills to ascertain how many snacks or drinks to give to a customer when they make a purchase for a group. Maths skills also assist in counting money when a customer pays in cash. Salespeople may also use these skills to calculate total sales and complete inventory.

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