Interview Question: 'What Appeals to You About This Role?'

By Indeed Editorial Team

Published 18 April 2022

The Indeed Editorial Team comprises a diverse and talented team of writers, researchers and subject matter experts equipped with Indeed's data and insights to deliver useful tips to help guide your career journey.

Hiring managers usually ask candidates a variety of interview questions, many of which require detailed answers. Open questions about your interest in a position may allow a hiring manager to gauge your enthusiasm for the opportunity and your motivation for pursuing the job. Knowing how to answer this question can help you plan a well-thought-out and convincing answer to the interview panel or hiring manager. In this article, we explain how to answer the interview question 'What appeals to you about this role?', provide four examples for inspiration and share useful tips for crafting your answers.

Related: Interview Question: 'Why Do You Want This Job?'

Why do employers ask 'What appeals to you about this role?'

Hiring managers typically aim to elicit a specific type of response from candidates when asking 'What appeals to you about this role?' Employers value candidates who can contribute to the company's goals and will be engaged in and enthusiastic about their work. Answering this question well may give you a competitive edge in the hiring process. Here are some other key questions that an interviewer might ask:

  • Are you enthusiastic about the job?

  • Do you understand what the position entails?

  • Do your personal goals and experience align with the role?

  • Can you make positive contributions to the organisation?

Related: Interview question: 'Why Should We Hire You?'

How to answer 'What appeals to you about this role?'

It's important to express why you're the best candidate for the job when planning your response. Hiring managers typically want to know details about your personality, goals and qualifications. This information usually relates to the position directly. Here are some steps that can help you craft the best possible response to highlight your skills and qualities:

1. Research the position

Preparing your answer to this question ahead of time can help you demonstrate your readiness and professionalism to the hiring manager. First, take time to understand the role and the duties of the position. You can do this by reviewing the job description. Find out the typical responsibilities of the job, the essential skills required for the position and whether you might interact with customers. Knowing what a position entails can help you effectively communicate your reasons for applying for the job, demonstrate why you're the best fit, mention the contributions you can make and share your career aspirations.

2. Research the organisation

After reviewing the job description, consider learning more about the company that you hope to join. Be sure to fact-check to ensure the information is relevant and accurate. Showing the interviewer that you're informed about the company's business model and culture can help demonstrate your interest in the position. You can obtain company information from various places. Here are some examples:

  • Official company website: The 'about us' page on a company's website typically has useful information about the company's ethics and history. You can also find relevant information from articles on the website's resource section.

  • Media coverage: Look for the latest stories or press releases about the organisation in reputable news websites or media outlets.

  • Professional network: Reach out to individuals or connections who might know about the company's workings or culture.

3. Formulate your response

Once you obtain relevant information about the company, you can plan your answer. If you have a lot of information, you might decide to condense it so that your response has a concise structure. Try to remember the key points of your planned response, rather than trying to memorise it all word by word. You can do this by writing down the most important aspects of your answer in bullet points.

Ensure your answer acknowledges you read the job description and list the reasons you're the best candidate for the role. You can also consider mentioning what appeals to you about the opportunity compared to other roles. When preparing your response, try to address the following information:

  • how your experience matches up with the job requirements

  • how well you understand the requirements of the position

  • how you connect to the organisation's mission, services or products

4. End your response with a question

Ending your response by asking the interviewer a question about the job position may give you a competitive advantage. Posing a question can help create a two-way dialogue that makes the interview more conversational. It may also demonstrate that you aim to seek clarification.

Related: Preparing for an Interview: How to Do it and Why it Matters

Tips for answering this interview question

Here are some tips that you can use to help you craft your answer to leave a better impression on your interviewer:

  • Make a list of skills and qualifications. Try to compare the job skills and experience that the organisation requires with your qualifications and abilities.

  • Know the company's mission and vision statement: Being conscious of the company's mission or vision statement can help you include information that directly applies to the company.

  • Be positive: Expressing enthusiasm for the organisation in your responses and showing that you're a strong team player can communicate professionalism and confidence to the interviewer.

  • Market yourself: Focus on what you know about the organisation and then select a few factors to incorporate into your response to why you're a good fit.

  • Highlight key skills or experiences: Show your abilities and any worthwhile experience that relates to show you can manage the technical aspects of the job.

  • Connect the role to your career trajectory: Show that the position makes sense for your career growth and is not just a stepping stone.

  • Focus on the position: Discuss your contributions and opportunities you see in the new job rather than raising concerns about your current position to show you're optimistic and committed to progression.

Example answers for an interview

Mentioning your qualifications, experience and accomplishments that apply to a specific position in your answer may increase your chances of getting the job. Perfecting your answer typically takes time and practise. Here are some example responses to the interview question that you can use as inspiration:

Related: 5 Situational Interview Questions With Example Answers

Example: Sales Manager

'I have had a good working relationship with my current employer, but I am ready to take on a new role that requires greater leadership. My favourite part of sales is helping customers find the right products that meet their needs at the right price. While I currently manage a team of 15 employees, I realise that this position would require me to manage a team of 50 salespeople, which is a challenge that I would enjoy. Could you let me know what support someone in this position would get from the company?'

Example: Financial Analyst

'When I look at your institution, I see a company that provides capital to entrepreneurs and large corporations, which fuels economic growth. Because you contribute to the regional and national economy, I believe I'd excel at your company. My solid understanding of financial instruments, valuations, financial accounting and regulatory concepts is invaluable for this position. I love digging into numbers and details. I know how to use long-term and short-term strategies in the equity markets to grow your customer portfolio. Could you tell me what growth opportunities exist for people who work here?'

Example: Architect

'I deeply admire many of the iconic buildings in Sydney whose designs bear testimony to the quality of your work as architects. While I focus on small-scale building projects in my current position, this role allows me to use my expertise to create building plans for large projects that impact many people. I am confident that my passion for commercial buildings, creative drawing skills and AutoCAD skills, which your firm uses to produce world-class designs, aligns with your mission to create innovative building designs that create long-term value for your clients.'

Example: Junior software engineer

'As a recent graduate, I'm excited to launch my career in software development. In my third year at university, I had the opportunity to sharpen my software development skills, including my coding and debugging capabilities. I am well-versed in Python programming and will use my coding knowledge and creative problem-solving skills to create a user-friendly mobile-lending platform. I look forward to working with your highly skilled programmers to complete challenging projects, and learning more about data science from your best software engineers. Could you tell me what programming tools or framework a person in this position would use?'

Please note that none of the companies mentioned in this article are affiliated with Indeed.

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