How to Write an Event Manager Cover Letter (With Sample)

By Indeed Editorial Team

Published 20 June 2022

The Indeed Editorial Team comprises a diverse and talented team of writers, researchers and subject matter experts equipped with Indeed's data and insights to deliver useful tips to help guide your career journey.

Event managers are professionals who organise business, promotional and other events. This often involves a wide range of responsibilities, from hiring event staff to reserving venues and arranging catering. If you're interested in working as an event manager, it's important to learn how to write an effective cover letter for this position. In this article, we explore steps and tips for writing an event manager cover letter and provide a template and sample letter you can use as a guide when crafting your own.

What is an event manager cover letter?

An event manager cover letter is a document that explains a job candidate's qualifications for a position. Like a resume, it usually provides information on academic qualifications, work history and skills. Cover letters differ from resumes by including details, examples and stories to support the information.

Related: What Does an Events Manager Do? (With Duties and Skills)

How to write an event manager cover letter

Here are six steps you can follow to write this type of cover letter:

1. Read the job description

Before writing your cover letter, it's important to read the job description carefully. This can help ensure that the position is right for you, and it can give you ideas for information to include in your cover letter. It's often a good idea to highlight job responsibilities and skills mentioned in the job description to show a hiring manager you're qualified. For example, if the job description emphasises budget management, you can highlight affordable and successful events you've managed.

Related: How to Become an Event Manager: A Step-By-Step Guide

2. Introduce yourself

In the first paragraph of your cover letter, introduce yourself and provide the name of the position for which you're applying. Explain how many years of experience you have in event management or similar roles. This paragraph can also be a great place to write about why you're interested in this company or this position.

3. Mention your qualifications

Use the body paragraphs of your cover letter to provide your qualifications. These may include degrees you've earned, classes you've taken or other places you've worked. Many places that hire event managers don't require them to have an advanced education, so you may only want to include it if you have degrees or classes that are especially relevant to the position. Otherwise, you can focus primarily on your work experience.

Related: 15 Types of Event Staff Jobs (Including Average Salaries)

4. Detail successful events

To effectively illustrate your experience to a hiring manager, consider providing details on some of your most successful events. These details could include how many people attended the event, what kind of event it was and how your work helped it succeed. For example, you could describe a three-day conference you organised that had 500 attendees and explain how your negotiation with vendors led to great deals for food or other supplies. If you have this kind of information, you could also include details on attendee satisfaction ratings.

5. Describe your skills

A cover letter can be a great place to expand on skills you may have listed on your resume. If you aren't sure which skills to write about, revisit the job description to check what skills it emphasises and highlight those. Here are some skills you may want to write about in this document:

  • organisation

  • interpersonal skills

  • problem solving

  • flexibility

  • budgeting

  • communication

  • attention to detail

  • time management

  • networking

  • negotiation

  • stamina

  • stress management

  • attention to detail

Related: Top In-Demand Skills in Australia and Skills Shortage

6. Provide a call to action

Use the last paragraph to thank the reader for their time and provide a call to action. In a cover letter, a call to action is usually a way to encourage the reader to contact you to discuss your application. You can do this by expressing your availability to answer questions or schedule an interview and writing that they can contact you on the phone or over email. You can then end the letter by reiterating your interest in the position.

Related: How to Write a Bar Manager Cover Letter (With Helpful Tips)

Tips for writing a strong cover letter

Here are a few tips that can help you write an effective cover letter:

Use a template

A professional appearance can help your cover letter stand out among other applicants. An easy way to create a visually appealing and readable cover letter is to use a template that's pre-formatted with professional fonts and design elements. You can find many cover letter templates for free online. Some word processing applications also include templates for both cover letters and resumes.

Related: Free Cover Letter Templates

Personalise each letter

It's often a good idea to customise each cover letter for the individual position. This shows a hiring manager you did your research and have a specific interest in the position, while a generic cover letter can feel impersonal. You can personalise a cover letter by naming the company offering the position in the first paragraph or explaining why you're applying for this job. It's also a good idea to customise cover letters based on the job description by highlighting the skills and qualifications it mentions.

Explain your value

It may help to think of your cover letter as a way to explain your value to the hiring manager, rather than a simple list of your qualifications. A good cover letter helps a hiring manager understand your potential at the company, which can make them interested in following up with a phone call or interview. Explain how your skills can benefit the company or how your experience could fill a gap in their team. For example, if you're applying for a company whose events have increased in size recently, you could mention your experience with large events.

Coordinate with your resume

Matching your cover letter and resume can be a great way to make your application materials look more appealing and professional. You can do this by using similar visual elements, like the same fonts or borders. An easy way to achieve matching application materials is to search online for templates, as many of the sites that offer resume or cover letter templates also offer matching sets.

Related: How to Create a Stand-Out Resume (With Template and Example)

Ask for advice

While writing your cover letter or after finishing a first draft, consider asking a friend, colleague or mentor for advice. They might send you one of their real cover letters that led to an interview, which could be a helpful guide while writing your own. After writing your letter, they could proofread it for typos or awkward wording. They could also provide a useful outside perspective on the content of your letter.

Event manager cover letter template

Here's a template you can use when writing your event manager cover letter:

[First name] [Last Name], [Degree or certification if applicable]

[Phone number] | [Email address] | [City or locality]

[Date]

[Company name]

Dear Hiring Manager,

[Introduce yourself and state the position for which you're applying, including the company name]. [Write how many years of experience you have in the event planning industry or similar]. [Express your interest or excitement in the position]. [Explain how the job fits your interests or career goals].

[Mention your academic qualifications, if applicable, and summarise recent, relevant work history. Provide job titles and previous responsibilities]. [Include details about one to three successful events you've managed].

[Describe your skills, highlighting ones from the job description]. [Explain how these skills make you a good fit for the company].

[Thank them for their time]. [Restate interest in role]. [Provide a call to action with your availability and preferred contact method].

[Complimentary close],

[Signature]

Example of cover letter for event manager position:

Here's an example cover letter that can provide guidance while you write your own:

Brittany George

+61 3 9578 2957 | brittany.george@email.com | Melbourne, Australia

15 May, 2022

Dear Hiring Manager,

I'm writing to apply for the position of Event Manager at Sun and Moon Events. I have four years of experience in event planning and another three in event staff work. Sun and Moon Events has been planning the best events in the area for years and I'd love a chance to join your team.

In my previous role as Event Manager at Red and Blue Events, I planned a wide variety of events, including conferences, weddings and concerts. My most successful event was a three-day comic book conference attended by 5000 people. For this event, I hired and trained staff, negotiated with local hotels to get special room prices for conference attendees and supervised set up. I'm proud to say that this event came in under budget and still saw over 90% guest satisfaction.

I believe I'm a great fit for this position because of my experience with events of all sizes, attention to detail and the vendor connections I've formed and maintained across Melbourne. My colleagues describe me as passionate, driven and flexible enough to adapt to any challenge an event can send my way.

Thank you for taking the time to consider my application. I'd love the opportunity to work with your team. Please feel free to contact me by phone or via email if you have questions about my qualifications. I'd also be happy to arrange a time to meet in person to discuss my application further.

Sincerely,

Brittany George

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