How to Write a Marketing Coordinator Resume in 5 Steps

A marketing coordinator develops and executes various marketing initiatives, campaigns and strategies to drive brand awareness and business growth. They conduct varying strategic and managerial responsibilities, such as managing social media channels, creating content, analysing data and ensuring marketing projects progress efficiently. Exploring how to write a resume for this strategic position can help you write an engaging and relevant resume. In this article, we define the role of a marketing coordinator, outline how to write a marketing coordinator resume and share a resume template and example.

Please note that none of the companies, institutions or organisations mentioned in this article are affiliated with Indeed.

What is a marketing coordinator?

A marketing coordinator collaborates with marketing team members and assists in the planning, development and execution of marketing strategies and campaigns. Their overall purpose is typically to promote a company's products or services through varying processes and tools. A marketing coordinator often works closely with various teams to help manage social media channels, create and distribute content, analyse marketing data and ensure marketing projects perform well. Compared with other managerial positions within marketing departments, a marketing coordinator can be considered to be an entry or mid-level managerial role. They usually assist marketing managers and directors and provide supportive managerial assistance.

Related: What Does a Marketing Coordinator Do? (With Skills and FAQs)

How to write a marketing coordinator resume

Below, you can review different steps on how to write a marketing coordinator resume:

1. Identify the employment requirements

Employment requirements for a marketing coordinator position can vary between hiring organisations. Some employers may seek a marketing coordinator candidate with vast qualifications and skills, while others might prefer several years of experience in marketing departments. You can usually identify these requirements in the job listing. When you have done so, you can tailor your resume to include relevant credentials and accomplishments to prove your suitability for the coordinator position.

Related: What Are Job Requirements? (With 8 Examples of Requirements)

2. Summarise your suitability for the role

Including a professional summary in your resume can help hiring managers assess your overall suitability for the marketing coordinator position. A professional summary is two or three sentences explaining your most impressive credentials, employment aspirations and excitement for the employment opportunity. It's usually worth addressing the employment requirements and preferences you identify in the job listing. Below, you can review example professional summaries for marketing coordinator candidates of varying experience:

• A highly motivated marketing graduate with a strong academic background and a passion for creative content development, applying for the role of Marketing Coordinator with MK Solutions. Eager to apply acquired skills in social media management, data analysis and campaign execution to the team at MK.

• A detail-oriented individual with three years of experience in managing and executing successful marketing campaigns, applying for the role of Marketing Coordinator with MK Solutions. Adept at collaborating with cross-functional teams, creating engaging content and analysing data to optimise marketing efforts.

• A results-driven individual with over five years of experience coordinating and executing innovative marketing strategies that consistently exceed performance goals, applying for the role of Marketing Coordinator with MK Solutions. Has proven expertise in project management, team collaboration and data-driven decision-making.

Related: How to Write a Resume Summary With Examples

3. Discuss relevant prior employment duties

When applying for a marketing coordinator position, hiring managers usually want to assess your practical experience in performing associated job duties. You can outline practical experience in your resume by dedicating a section to discussing prior employment duties you've conducted that relate to the role of a marketing coordinator. This can help you prove your technical and practical competence for the role. For example, one of your duties might be, developed targeted email campaigns that increased open rates by 15%, driving higher engagement and lead generation.

Related: 8 Marketing Responsibilities (With Tips to Find Employment)

4. List your technical and soft skills

As a marketing coordinator, you typically require various soft and technical skills to perform your duties effectively and efficiently. Hiring managers will usually want to assess your skills to determine your capabilities and competence. Below, you can find several skills that can help you prove your suitability for a marketing coordinator position:

• Communication: Strong verbal and written communication is usually a top skill to possess as a marketing coordinator, as you're likely to interact with team members and clients regularly. Effective communication ensures a clear understanding of goals, responsibilities and expectations within a team.

• Project management: Marketing coordinators usually manage multiple projects simultaneously, each with differing duties and deadlines. Proficiency in project management tools and methodologies can help you prioritise tasks, delegate responsibilities and monitor progress to deliver successful marketing campaigns.

• Data analysis: Analysing marketing data, identifying trends, measuring campaign success and making data-driven decisions are often primary duties that you can perform effectively with data analysis skills. By leveraging analytics tools and your understanding of key performance indicators (KPIs), you can optimise marketing efforts and maximise return on investment (ROI).

• Creativity: This skill can help you develop engaging content, design attractive visuals and brainstorm innovative marketing ideas. With strong creative skills, you can capture an audience's attention, improve brand perception and enhance customer engagement.

• Social media management: Social media is one of the primary channels for driving business growth and sales. As a marketing coordinator, your ability to manage and use social media platforms allows you to create and curate content, analyse performance and stay up to date with platform-specific best practices.

Related: 12 Essential Marketing Resume Skills (With Examples)

5. Outline your qualification

Qualifications aren't usually mandatory for gaining employment as a marketing coordinator. If you do have qualifications, you can list them on your resume to highlight your suitability. Qualifications can include vocational education training (VET) certificates or university degrees. Below, you can find a list of several qualifications that may boost your potential as a marketing coordinator candidate:

• Certificate IV in Marketing and Communication

• Certificate IV in Digital Media Technologies

• Certificate IV in Business Sales

• Diploma of Social Media Marketing

• Bachelor of Business (Marketing)

• Bachelor of Commerce (Marketing)

• Bachelor of Marketing and Public Relations

• Bachelor of Marketing and Communication.

Related: What Are Job Qualifications? (With Types and Examples)

Resume template for a marketing coordinator

Here's a resume template for a marketing coordinator candidate:

[First name] [Last name], [Degree or certification, if applicable]

[Phone number] | [Email address] | [City], [State or Territory]

Professional Summary

[Two to three sentences highlighting years of experience, relevant skills, education or certifications and achievements as a professional.]

Experience

[Job Title] | [Employment dates]
[Company Name] | [City], [State or Territory]

• (strong verb) + what you did (more detail) + reason, outcome or quantified results

• [job duty]

• [job duty]

• [job duty]

• [job duty]

[Job Title] | [Employment dates]
[Company Name] | [City], [State or Territory]

• (strong verb) + what you did (more detail) + reason, outcome or quantified results

• [job duty]

• [job duty]

Skills

[Category]: [Skill] | [Skill] | [Skill] | [Skill] | [Skill] | [Skill]

[Category]: [Skill] | [Skill] | [Skill] | [Skill] | [Skill] | [Skill]

Education

[Degree and major], [Name of school or university]

Certificates

[Certification name], [Host organisation] – [Year completed or expiration date]

Related: Example of a Simple Resume That Can Get You Hired

Resume example for a marketing coordinator

Below, you can review an example resume for a candidate with over three years of experience, applying for the role of marketing coordinator:

Olivia Brown, Bachelor of Marketing and Communication

(08) 5550 3348 | o.brown@email.com.au | Perth, WA

Professional Summary

A detail-oriented individual with over five years of experience and a Bachelor of Marketing and Communication, applying for the role of Marketing Coordinator with MK Solutions. Experienced in collaborating with cross-functional teams, creating engaging content and analysing data to optimise marketing efforts. Excited about the opportunity to gain employment with like-minded and highly skilled individuals at MK.

Experience

Marketing Coordinator | Jan 2021–Feb 2023
Prime Marketing | Perth, WA

• developed targeted email campaigns to enhance customer engagement and boost lead generation

• managed social media platforms by posting daily content to increase brand awareness and foster customer interaction

• coordinated trade show events to facilitate valuable networking opportunities and generate new business leads

• conducted market research to identify consumer trends, enabling the creation of more informed marketing strategies

• collaborated with creative teams to produce visually appealing marketing materials for an improved brand image and customer perception.

Marketing Assistant | Jan 2018–Dec 2021
MarketFirst | Perth, WA

• supported marketing team members in developing and executing marketing campaigns to increase brand awareness and drive customer engagement

• conducted research on competitors, industry trends and target audiences to inform marketing strategies and improve decision-making

• assisted in creating engaging content, such as blog posts, social media updates and newsletters, to connect with customers and promote the brand.

Skills

Soft skills: Communication | Creativity | Adaptability | Time management | Teamwork | Problem-solving | Attention to detail | Analytical thinking | Customer service.

Technical skills: Marketing tools | Analytics tools | SEO | Content Management | Email marketing| CRM software | Advertising strategies | Project management | Data analysis.

Education

Bachelor of Marketing and Communication, Cornor University