Marketing Manager (Former Employee) – Sydney – 27 July 2015
• Develop, implement, manage and execute all aspects of marketing plans and initiatives for Australia and New Zealand regions • Create awareness, demand and engagement for Blackboard products and services • Content Creation: Case Studies, Media PR, Advertising, Email Retention and Acquisition, Executive presentations for internal and external (event) use • Event Management; Australia wide ‘road shows’ showcasing new products and services. Organising: facilities, locations, catering, advertising, contact lists and Audio Visual • Monitor and develop content for Blackboard’s social media channels • Manage budget requirements
Achievements: • Created new social media guidelines for internal staff and associates in AU and NZ region. • Increased attendance year-on-year for ‘Blackboard on Tour’ road show events In Perth, Adelaide and Brisbane. (Comparative data taken 20/5/2015*). • Creation of Case Studies used for presentations and generating new business. (Massey University Case Study 01/03/2015*)
Learnt about the IT industry and the pace at which it operates.