IKEA offers a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them. This is the idea at the heart of everything IKEA does, from product development and purchases to how they sell products in IKEA stores globally.
Anybody can make a good-quality product for a high price, or a poor-quality product for a low price. But to make good products at low prices, you need to develop methods that are both cost-effective and innovative. This has been the focus of IKEA since its beginnings in Småland, Sweden Maximising the use of raw materials and production adaptation to meet people's needs and preferences has meant that IKEA costs are low. The IKEA way of doing things is to pass these cost savings on to you, the customers.
The Swedish approach to design is also the basis of the IKEA range, which to this day is developed in Sweden. The home furnishings are modern but not trendy, functional yet attractive, human-centred and child-friendly and represent the fresh, healthy Swedish lifestyle through their carefully chosen colours and materials. These ideas are closely linked to IKEA origins in Småland southern Sweden, where the people have a reputation for working hard, living on little and making the best possible use of the limited resources they have. – less