It was a great honour and fun to work in Novo Nordisk, not only because it is the world`s No:1 company in Diabetes treatment, but, its working environment is also very good. The doctors also like the company as its products have matchless quality and efficacy. I personally learnt a lot in this company because our main focus was not just selling but we were basically given expertise in conceptual selling. And that automatically results in improved sales of our products. The colleagues and management were also very nice and friendly and always helped me to improve my skills and abilities. The hardest and simultaneously the most enjoyable part of the job was patient councelling, as the biggest problem is that the patients have fear of insulin injection so it was very difficult to agree them for insulin use.