I would be honest I knew of the company excited about the role. I had worked in retail most of my life so I could use my experience in dealing with people as a positive.
Research the company and the role, look at the tasks required by the role and match your abilities and attributes to it. Also, just be you. They prefer real people to well structured fakes.
With Honesty, Clarity and a willingness to work
Market research and correct qualifications