rebel offers a wide range of the latest release, quality, branded sporting and leisure goods. With an extensive list of product categories for the casual and serious fitness enthusiast, rebel’s range includes footwear, fitness equipment, sports equipment, apparel and associated accessories for both the casual enthusiast and serious competitor.
As Australia's leading sporting and leisure goods retailer, rebel offers customers an incomparable range of the biggest brands and latest products.
At rebel, we have a genuine passion for a healthy lifestyle and providing our customers with what they need. Our culture is based on delivering outstanding customer focus, as driven by our core values.
Home to BCF Boating Camping Fishing, Rays, Rebel, Supercheap Auto and Super Retail Commercial, the Group has operations in Australia, New Zealand and China, all striving to provide solutions and engaging experiences to enhance our customers’ leisure time.
Started in 1972 and publicly listed in 2004, the Group has grown to become one of Australasia’s leading specialty retailers with more than 630 stores and annualised turnover in excess of $2.5 billion.
To provide solutions and engaging experiences that enable our customers to make the most of their leisure time.
Inspiring you to live your passion.
Rebel started from humble beginnings as a single store in the Sydney suburb of Bankstown in 1985. Since that time, it has grown to become an extensive network of more than 97 stores across Australia, and launched a second brand, RebelFit, in 2016.
The rebel business was acquired by Super Retail Group in November 2011.