Super Retail Group

Live your passion

Home to BCF Boating Camping Fishing, Rays, Rebel, Supercheap Auto and Super Retail Commercial, the Group has operations in Australia, New Zealand and China, all striving to provide solutions and engaging experiences to enhance our customers’ leisure time.

Started in 1972 and publicly listed in 2004, the Group has grown to become one of Australasia’s leading specialty retailers with more than 630 stores and annualised turnover in excess of $2.5 billion.

Our Mission
To provide solutions and engaging experiences that enable our customers to make the most of their leisure time.

Our Vision
Inspiring you to live your passion.

Our Goals
To be one of the 5 largest Australasian retail companies.
To achieve the highest team member engagement across the retail sector.
To achieve higher customer satisfaction ratings than our competitors in the markets in which we operate.
To provide returns to our shareholders that exceed the benchmark ASX200 by 5%.




Supercheap Auto

About Super Retail Group

Super Retail Group Ltd is one of Australasia’s largest leading retailers, with a portfolio of iconic Australian brands including BCF, Rays, Rebel and Supercheap Auto.

Our shared passion for providing solutions and services that inspires and enhances our customers’ leisure time is what drives our culture of innovation and inspires our team to achieve
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Claimed Profile
751 Gympie Road, Lawnton, QLD 4501
$1bn to $5bn (AUD)
Supercheap Auto
Super Retail Group website