Supercheap Auto
3.9 out of 5 stars.
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About Supercheap Auto

Everything auto and much, much more! Supercheap Auto is a thriving specialty retail business, specialising in automotive parts and accessories. We also stock a wide range of tools and accessories for the DIY home handyman as well as products for travel, touring, outdoors, garage and the shed. As the inaugural Super Retail Group brand established – 

Live your passion

Super Retail Group Ltd is one of Australasia’s largest leading retailers, with a portfolio of iconic Australian brands including BCF, Rays, Rebel and Supercheap Auto. Our shared passion for providing solutions and services that inspires and enhances our customers’ leisure time is what drives our culture of innovation and inspires our team to achieve their true potential. We believe in not just selling a product, we believe in helping our customers catch the fish they’ve always wanted, having a great camping trip with the family, maintaining their classic car, keeping fit or winning that game. Proudly headquartered in Brisbane, our network extends to over 630 retail stores, six distribution centres and almost 12,000 team members across Australia, New Zealand and China.

Why work for Supercheap Auto?

We are passionate about our people, our products and our performance. At Supercheap Auto we value our entire team; we recognise that it is their passion and dedication that has continued to drive our award winning culture. In turn we like to provide our team with all the benefits of being a part of a large retail family such as Super Retail Group. We offer our team; Market-leading team member discounts across multiple brands. Our commitment to providing a healthy and safe workplace for every team member. Employee Assistance Program (EAP). Annual Team Member Share Plan. Our commitment to team member development and creation of lifelong learning opportunities.

Our Journey

In 1972 Reg and Hazel Rowe founded an automotive accessories mail order business. By 1974, the business had a turnover of $1 million and opened its first retail location in Brisbane, QLD. In 1993 the business was operating seven stores when Bob Thorn joined the company as Director of Retail Operations. Within 12 months the number of stores operating increased to 14 and Bob Thorn was appointed General Manager. In 1997 Bob Thorn was appointed Managing Director and served in this role until January 2006, during his tenure the business quickly grew to over 200 stores. Supercheap Auto acquired the Perth based Marlows business in May 2003. Marlows was the largest independent retailer of automotive parts and accessories in Western Australia and South Australia at that time, operating 20 stores in Western Australia, South Australia and Victoria under the Marlows and Rocca Bros brands. These stores were rapidly rebranded as Supercheap Auto stores following completion of the acquisition and fully integrated into Supercheap Auto's operations. In November 2003 Supercheap Auto opened its first seven stores in New Zealand, all seven stores were opened on the same day and over 13,000 customers visited the stores during the first two days of trading. Supercheap Auto currently has over 40 stores trading in New Zealand. In July 2004, the company listed on the Australian Stock Exchange, the initial public offering was well received in the market and in fact was oversubscribed resulting in a scale back of the general public offering.
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