Brand Like a Champ: Unlock the Power of Employer Branding with Bupa and Indeed

In today's fiercely competitive job market, a strong employer brand isn't just nice to have—it's essential for attracting and retaining top talent. But why exactly does employer branding matter so much, and is it really for everyone?

As Meagan Michaels, Head of Employer Brand – APAC at Bupa, says, "You're never too small for employer branding." Whether you're a startup, an SME, or a large enterprise, here's why employer branding is crucial:

• It's your company's reputation as an employer
• It influences candidates' decisions to apply and accept offers
• It impacts employee retention and engagement
• It can reduce hiring costs and time-to-hire
• It helps you stand out in a crowded job market
• It can influence whether your customers buy from you – or not

Ready to elevate your employer brand and see these benefits firsthand? Don't miss our exclusive webinar, now available on demand Brand Like a Champ: Indeed and Bupa's Award-Winning Playbook.

This 45-minute fireside chat features Meagan Michaels, Head of Employer Brand – APAC at Bupa, in conversation with Ryan Montgomery, Director of Enterprise & Government at Indeed Australia. They unpack the successful partnership between Bupa and Indeed, sharing strategies that led to impressive results.

What You'll Learn:

1. The Power of Employer Branding: Understand why a strong employer brand is crucial in our review-driven culture and how it can set you apart, regardless of your company size.
2. Proven Strategies and Metrics: Discover actionable tactics for building a compelling employer brand and how to measure its impact efficiently.
3. Leveraging Indeed and Glassdoor: Gain insights on maximising these platforms to showcase your company culture and engage potential candidates.
4. Small Business Advantages: Learn how smaller businesses can leverage their agility and unique culture to compete with larger corporations.

Real Results That Speak Volumes

Bupa's employer branding campaign, developed with Indeed, yielded remarkable outcomes:

• Faster Hiring: Time-to-hire reduced from 26 days to just 12 days
• Increased Visibility: 187% more job views and a 333% increase in new visitors to Bupa's careers site
• Better Engagement: 20% more 'apply' clicks and a 79.5% increase in job alert sign-ups
• Cost Efficiency: Reduced reliance on paid external job boards by 20%
• Award-Winning Impact: Won the Better Future Melbourne Design Awards 2024 for Employer Brand Awareness

Don't let your competition get ahead, no matter their size. As Meagan Michaels puts it, "If you think you're too small to make a difference, you haven't spent the night with a mosquito." This webinar offers expert insights, real-world examples, and effective tools to help businesses of all sizes succeed in employer branding. Some examples include: 

• Maintain consistency in your messaging
• Add a personal touch to your candidate experience
• Showcase your unique company culture
• Improve your onboarding process
• Measure and optimise your employer branding initiatives

Watch the Webinar On Demand

Transform your employer brand, attract top talent, and become an employer of choice. Your journey to a stronger, more compelling employer brand starts here!