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Food Media jobs in Sydney NSW

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    • 7+ years' experience in media, marketing or agency environments.
    • Strong understanding of media planning, marketing effectiveness and performance measurement.
    • View all Goodman Fielder jobs - Sydney jobs - Shift Leader jobs in Sydney NSW
    • Salary Search: Media Lead salaries in Sydney NSW
    • See popular questions & answers about Goodman Fielder
    • Discounts on food & beverage across all our hotels.
    • Chat, engage and follow us on social media.
    • Ensuring the precision in processing orders, accommodating any…
    • Experience in content creation, photography, videography and social media management.
    • Manage social media platforms, including posting content as well as…
    • Knowledgeable of photography processes, food industry practices, and food styling basics.
    • Minimum of 2 years experience in professional photography, preferably…
    • Discounts on food & beverage across all our hotels.
    • Chat, engage and follow us on social media.
    • Ensuring the precision in processing orders, accommodating any…
    • A passion for food, home cooking and lifestyle content (no professional food science or recipe creation experience required).
    • Experience in the food industry, healthcare, public health nutrition, or a related field.
    • Champion better-for-you solutions — shape food and beverage offers…
    • Feed the test-and-learn engine.
    • Dig into the customer data to understand who's converting and why.
    • At least a year in performance marketing, growth, or…
    • You've shot and edited short-form content for social and digital advertising before, and you understand media encoding, compression and export workflows across…
    • A leading specialist in photographic, animation, and video content in the food and beverage industry.
    • Must have experience in creative direction, photography,…
    • A passion for creating engaging social media content.
    • Stay on top of social media trends and turn them into engaging content.
    • Strong interest in food, with a good understanding of recipes and food-related content preferred.
    • Experience scheduling and publishing content across social…
    • A passion for creating engaging social media content.
    • Stay on top of social media trends and turn them into engaging content.
    • Create engaging, social-first content across TikTok, Instagram and other social platforms that showcases retailers, products, community stories and the IGA…
    • Strong analytical skills with the ability to translate social media metrics into actionable insights and measurable ROI.
    • Job Status: Full Time, Ongoing.

Job Post Details

Media Lead - job post

Goodman Fielder
3.7 out of 5 stars
Sydney NSW
Full-time
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Job details

Job type

  • Full-time

Location

Sydney NSW

Full job description

Shape the future of how Australia's favourite food brands connect with consumers.

At Goodman Fielder, we're looking for a strategic and commercially savvy Markeitng Mefdia Lead to lead the development and execution of integrated media strategies across our portfolio of iconic brands. This is an opportunity to influence how we invest across ATL, retail, foodservice and digital channels to drive brand growth, shopper engagement and commercial results.

What you'll be doing

  • Develop and lead integrated media strategies across TV, radio, OOH, digital, social, search, programmatic and retail media.
  • Translate brand, shopper and commercial objectives into high-performing media plans that deliver measurable outcomes.
  • Partner with agency teams and internal stakeholders to optimise campaigns using audience, sales and performance data.
  • Identify emerging trends, innovations and opportunities that keep our brands ahead of the curve.
  • Collaborate across Marketing, Sales, Portfolio and Activation teams to drive an integrated communications approach.
  • Champion media effectiveness, testing and learning to maximise return on investment.

What you'll bring

  • 7+ years' experience in media, marketing or agency environments.
  • Proven success delivering integrated brand and shopper campaigns.
  • Strong understanding of media planning, marketing effectiveness and performance measurement.
  • Commercial acumen with the ability to turn insights into action.
  • Exceptional stakeholder management and project leadership skills.
  • A passion for innovation, continuous improvement and challenging the status quo.

Why Goodman Fielder?

This is a role for someone who thrives on making an impact. You'll work on household brands, influence significant media investment decisions and help shape the future of marketing effectiveness across a leading FMCG business.

If you're curious, commercially minded and excited by the opportunity to connect brands, shoppers and business outcomes through smarter media investment, we'd love to hear from you.

Own the strategy. Influence the investment. Drive growth. Apply today.

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