AI Meets Ikigai: A New Framework for Wellbeing and Purpose

Everywhere you look, AI is being hailed as the future of work  faster, smarter, better. But there’s a question no one seems to be asking:

If work is getting “easier,” why do so many people feel more exhausted than ever?

Our upcoming research digs into this tension, and what we found might surprise you but before you dive in, get a quick overview of the report's most surprising insights, take a moment to watch this clip with Lauren Anderson, our Senior Talent Strategy Advisor.

• AI fluency doesn't equal high wellbeing.

While younger workers like Gen Z and Millennials are the most fluent in AI tools, they also report the lowest levels of wellbeing. This reveals a clear disconnect between technological skill and personal fulfillment.

• 2. The real burnout culprits are human.

AI isn't the main driver of stress. In fact, only 9% of workers say AI makes their work harder. The real problems are more familiar: heavy workloads, poor company culture, and weak leadership.

• 3. Employees want proof of care, not promises.

Wellbeing campaigns with glossy messaging don't convince people. Instead, employees want tangible support like higher compensation, flexible schedules, positive feedback, and a workplace with low burnout. They want proof of care, not just promises.

But the complete picture is even more compelling.

Why You Should Care

Because the future of work isn’t about adding more tech. It’s about redesigning work so humans and technology thrive together. The choices leaders make today will decide whether AI fuels burnout or unlocks better ways to work.

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