We’re hiring in a market where candidates are researching employers more carefully, using AI more often, and looking for evidence they can trust. But is employer branding keeping up?
Indeed’s 2026 report, Who’s Vouching for You?, explores how Australians assess employer credibility before they apply from careers pages and reviews to pay transparency, AI-generated answers and employee experiences.
Inside the report:
- How candidates research employers across careers pages, review sites, social media, news and AI tools
- Why employer branding can feel too polished to be true
- The trust signals that influence whether candidates apply
- How salary transparency, team structure and hiring process detail build credibility
- Why employee reviews and real stories matter more than employer claims
- How expectations and reactions differ across generations and sectors
- Practical ways employers can own their evidence and build a more credible employer brand
Get fresh insights and actionable strategies to help your organisation understand what today’s candidates trust and build employer brand experiences that keep the right people engaged.
Curious to see what Australians really trust when choosing an employer? Download the report to learn more..