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Skills Required :

We are looking for a creative, analytical and concise Copywriter. You will be responsible to create clear, creative and engaging copy for our client’s ads, publications, websites, etc. You will ensure all copy must be written according to the client’s brand style. You will deliver copy and work closely within the graphics team, web development team and share input on the visual elements as needed.

Responsibilities:

• Develop copy for digital advertising, media and marketing projects and web development across digital channels
• Write clear, creative and engaging content for various mediums, such as but not limited to marketing materials, landing pages, sales presentations, newsletters, articles, brochures, audio scripts, etc.
• Translate client’s specific message concisely into a written content while maintaining the client’s branding
• Carry out amendments aligned to the client’s specifications and requirements
• Generate creative ideas to build innovative marketing campaigns
• Input content to the client’s Content Management Software (CMS), if needed

Qualifications:

• Minimum of 5 years experience in copywriting, preferably gained from a digital marketing agency
• Bachelor’s degree in Journalism, Marketing, Creative Writing, Advertising or any related field
• With excellent writing ability, including the ability to write in different styles to target multiple audiences
• Good research and analytical skills
• Has good understanding of digital marketing and search engine optimisation (SEO)
• Knowledgeable and has a good understanding of HTML or WordPress