1. Social media posts
Keeping up on social media can be challenging. To keep your audience engaged, you may need to post daily or even multiple times each day. ChatGPT can help you and your team brainstorm and write social media posts.
Here’s a ChatGPT marketing prompt to start with:
I’m working on social media posts for Facebook. The target audience is women aged 35–50. We want to build interest in our product. (Insert product information.) We would like 10 posts broken down as follows: 20% direct sales posts with an interesting bit of product information and a link with more information, 30% funny or entertaining things that are somewhat relevant to the product, 20% questions or polls and 30% useful tips or information relevant to our audience. Can you please provide copy for 10–15 Facebook posts we can select from?
Tip: By asking for more posts than you need, you get more flexibility and can edit content that doesn’t meet your marketing needs.
2. Relevant hashtags
AI can quickly review information about relevant hashtags and provide a list for your social media campaigns. Use this marketing prompt for ChatGPT to generate hashtags:
Can you provide me with a list of potential hashtags for Instagram posts? (Insert a few sentences about your business, such as your goods or services and your target audience).
3. AI image prompts
Use ChatGPT marketing prompts to feed other AI tools. You can ask ChatGPT to create a prompt that works in AI image generators like DALL-E. Here’s an example:
I need an image for a blog post. Here’s the copy for the blog post. I would like the image to feature some books. It needs to be professional, upbeat and relevant to the topic. Can you create a prompt that I can copy into DALL-E to get an image that meets these requirements?
4. Topic suggestions for blog posts
If your team is out of blog post ideas, you can ask ChatGPT to come up with some for you. When writing marketing prompts for ChatGPT, be specific about your audience and other needs. Here’s an example:
I’m working on blog posts for a restaurant delivery service. We’ve covered how to order, provided tips for getting deals and highlighted the menu items. Our target audience is people aged 18–50 who need to order food for delivery in the evening or at night. Could you provide 10–12 blog post topic ideas that meet the needs of this audience, are relevant to food delivery services and don’t cover topics we’ve already written about?
5. Title suggestions for blog posts and landing pages
Consider using ChatGPT marketing prompts to create SEO keyword-rich headlines for your blog posts and landing pages.
Here’s a prompt you can start with:
Can you provide seven to nine title suggestions for the content below? The title can’t be more than 65 characters, must include a keyword from the list provided and should entice the reader to read the content.
6. Outlines for blog posts and landing pages
ChatGPT prompts for marketing can also help establish outlines for written content on web pages. Start by asking ChatGPT to create an outline. Here’s an example:
I’m working on a blog post about employee training. The title is ‘7 Ways You Can Make Employee Training More Entertaining’. I would like to create a post of around 1,000 words with seven subheadings. Each subheading should offer a tip for making employee training more entertaining without negatively impacting learning outcomes. Could you please provide those seven numbered subheadings?
7. ChatGPT prompts for market research
ChatGPT can offer assistance with research for marketing or other purposes. You can start by asking it to analyse large amounts of information and return results, to research average salaries for your open position, find statistics and links to include in marketing content, or look into consumer reactions to products.
Here’s one example of a marketing prompt for ChatGPT for research purposes:
I would like to include some personal finance and credit statistics in a blog post. Can you find some statistics related to personal loans that are no more than three years old? I want to include .gov.au (government) links if possible, so prioritise information from those pages.
8. Meta descriptions
ChatGPT can write compelling meta descriptions to help your marketing content perform better in search engines. Use ChatGPT marketing prompts, such as:
Can you write a meta description with 165 characters or fewer for the content below? I’d like it to be two sentences. The first sentence should be a question or start with a verb.
9. Email subject line suggestions
You can also use ChatGPT to create email subject lines. Give ChatGPT specific instructions for the voice or tone of the subject lines. You may also want to include some of the content of your marketing or business email when providing instructions. Consider writing a prompt like the one below:
Can you provide four to six options for an email subject line related to the email pasted below? I would like the subject lines to be short, funny and include emojis where possible.
