Product Marketing Manager Job Description: Top Duties and Qualifications

We're looking for a Senior Product Marketing Manager to work collaboratively with Product, Sales, Marketing and other stakeholders to build and execute product marketing strategies that propel adoption of our products. You are an excellent communicator and storyteller, analytical thinker, and you have the ability to run multiple projects and initiatives simultaneously. If you are someone who thrives in a fast-paced, hyper-growth environment, we want you on our team! *What You Will Do: * * Lead cross functional efforts to create compelling positioning and go-to-market strategies to accelerate purchase decisions and drive product adoption. * Develop differentiated messaging and deliverables that help accelerate purchase decisions and drive adoption including web pages, pitch decks, playbooks, datasheets, videos, and other sales/customer/partner collateral * Collaborate with Product and Sales to identify ideal customer profiles, buyer personas and journey, success stories, and win/loss reasons * Manage, coordinate and evolve a world-class launch process for new innovations own the launch and communications plans, GTM tactics, and generate internal excitement * Work with Sales, Marketing, and Partners to create campaigns for lead nurturing, pipeline acceleration and retention * Obtain customer proof points, testimonials and value assessments that can be leveraged in PR, collateral, presentations, and sales tools * Work hand-in-hand with Product and Sales to develop and execute holistic compete programs that demonstrate the differentiated value of working with Nintex *What We Think You Need To Succeed: * * Strategic thinking with a strong bias for execution proven track record of leading and delivering results through teams in high growth environments * The ability to influence a wide audience at all levels and to work partnering across Marketing, Sales, Product Management, Engineering, and others * Strong positioning and storytelling skills with the experience to take in ideas from a broad set of stakeholders and narrow them down to a sharp and concise message. Strong presentation and public speaking skills are also desirable. * Outstanding analytical capabilities and attention to detail constantly analyzing results and seeking continuous improvement * 3-5+ years of product marketing or product management at a B2B technology company (SaaS experience a plus) * B. A. or B.S. required, MBA or another advanced degree preferred *What's in it for You* In addition to a competitive salary and benefits package, you'll work alongside supportive colleagues and a leadership team that genuinely cares. We support a safe, inclusive, respectful culture that provides you a sense of belonging. We are supportive of each other's career journeys to continue learning and growing. We provide benefits such as paid parental leave for primary and secondary caregivers, training for career growth, employee assistance programs, and a hybrid work model. *How We Operate* Everyone who works at Nintex follow three core tenets to ensure we operate a highly successful and collaborative business: * *We deliver on our commitments.* We focus on a few key priorities and ensure we deliver with quality every time [website] time. * *We don't wait. *If we see an issue, we fix it. If we see an opportunity to accelerate our success, we take it. * *We operate with respect and consideration.* We will move fast and deliver and, we will do it the right way At Nintex, we thrive on helping our customers and partners succeed as they leverage the industry's best process management and automation capabilities to digitally transform a wide range of business processes. Every employee that joins Nintex is presented with a massive market opportunity to help improve the way people worldwide work as every organization needs what we provide. We have a highly collaborative culture where we focus on success through team efforts. *Join our Marketing Team!* Job Type: Full-time

Australian SaaS success story, revolutionising recruitment Flexibility to put your family first - work from home Brand new role with a growing team and scaling company Role A key role in the marketing team, you will work closely with our product team to determine the most marketable features of our products (new and existing). You will then be responsible for defining and executing on product marketing strategies both to enable our sales team and to communicate directly to prospective and existing customers to drive awareness and adoption. Own and develop product positioning, value propositions, messaging, go-to-market strategy and rollout for existing and new products and features in alignment with key personas. Get close to agency and in-house recruiters - develop buyer personas, build out internal understanding of critical audiences and motivations Craft product messaging hierarchy, copy and content for assets across critical channels - website, email, in product/app, sales enablement [website] Work closely with the rest of the marketing team to continually build out their product knowledge and provide them with the insights, positioning, messaging and product content they need to succeed Test, track and report on key campaign results and continually identify opportunities for improvement. Understand the industry and the (global and local) competitive landscape You: You have a way with words - you are a talented storyteller and natural communicator, both verbal and written. You are an advocate of simplicity - you have the ability to translate the complex into something clear, relatable, succinct and compelling. You have an entrepreneurial mindset - a natural born problem solver, prepared to have a go, not too proud to admit failure, prepared to pivot when needed to drive towards success You are both data-driven and results focused - comfortable tracking, measuring and analysing data to evaluate impact and guide your decisions. You think deeply but act quickly - a strategic thinker with a bias for action. You are perpetually curious - not afraid to ask questions or admit you don t know the answer, and hungry to learn. You are a team player - happy collaborating with and influencing a wide range of internal stakeholders. Skills & experience: 5+ years experience in a B2B product marketing role for a technology/SaaS business Blend of hands-on operational and strategic experience launching new products and features. Experience across a wide range of marketing channels (in product/app, email, website, video, sales collateral ) Proven ability to execute qualitative and quantitative customer research. Comfortable using collaboration, CRM and marketing automation tools (Hubspot preferred) Experienced working in a global role/across geographies. Degree qualified in a relevant discipline The Benefits: An excellent remuneration package with a generous commission structure. Flexibility to put your family first at all times - work from home. Opportunity to work in our light, bright and spacious offices based in the CBD full of positive and empathetic people who love to laugh. Tools of the trade. Team building, fun activities and lots of social events. Career Progression. About JobAdder JobAdder is a dynamic and innovative Software as a Service (SaaS) organisation with over 140 employees across 5 countries and customers worldwide. We are a leading recruitment management platform that assists companies and recruitment agencies to create a competitive advantage within their recruitment and hiring processes. With Seek as our parent company we are fortunate to have access to a broad range of multinational resources whilst still maintaining our unique identity and the ability to make quick decisions. All of our people actively contribute to our culture and company values; Empathy, Customer, Innovation, Results. Our plans haven t changed through COVID19 and we will be scaling rapidly in the next 12-18 months. We cannot wait to help play a role in rebuilding a variety of industries with our clients and partners. Next Steps To apply, please attach your CV and a brief cover note explaining why you believe you would be the ideal candidate for this role. We respond to ALL applicants. Tip for those who have read this far: we love video cover letters, give us your best shot!

Since 2006 we ve helped the most innovative companies and HR leaders transform the employee experience to attract and retain top talent through employee benefits, strategic reward and recognition, and much more. Across the globe, over 700 of us work together to make the world a better place to work. As an ambitious, hyper-growth SaaS company, we're the first to achieve Unicorn status within the HR Tech sector and are keen to meet individuals who are passionate about positively impacting the future of work.

What s in it For Me?
A pivotal role in our successful APAC marketing team with lots of development opportunity as we grow the business. You ll be working in a high-recognition environment developing product positioning, go-to-market plans and enabling our Sales and Client Success teams to bring our product story to life in the market and maximise product growth potential.

A chance to be part of an extremely well established, stable and high growth Unicorn SaaS company with a Glassdoor employer rating of 4.9 out of 5.

76 individual employee benefits in our Benefits Centre including:

A flexible vacation plan of up to 40 days per year

$750 a year Wellbeing Allowance

Unlimited professional development books, E-books, podcasts

Substantial bonus payments for a number of life events including pet adoption, wedding/civil ceremony, new family, retirement

Employee, friends and family discounts across 1200+ retail, hospitality, and lifestyle brands

Flexible, Hybrid Working
Our office is for you to use as much as you like; as a minimum our APAC Marketing Team works from our Sydney officeat least twice a week.

What You ll be Doing:

Develop and implement the APAC product marketing strategy and plans aligned to the APAC product roadmap and OKRs

Lead new product and partnership launches, working cross-functionally with key stakeholder groups, to deliver on key goals and product growth metrics across the full product lifecycle

Own and continually test and optimise product positioning and go-to-market messaging

Lead and optimise market, competitor, customer, and end-user insight gathering and analysis to inform ongoing product development, positioning, and campaigns

Develop and lead Sales and Client Success enablement programs, product marketing campaigns and communications programs to support new and existing product sales and end-user adoption and engagement

Continuously track and report on performance of product marketing campaigns and use key findings to increase return on investment

Experience and Skills You Need in this Role:

Experience in product marketing for B2B solutions (B2B2C desirable but not essential), ideally working with complex product portfolios in a B2B environment

Excellent storyteller with experience crafting product positioning and sales narratives that distill what really matters to a customer in a meaningful, simple way

Strong analytical and growth mindset with the ability to analyse and interpret market and competitor intelligence to identify market and product growth opportunities and optimise results

Experience with content creation across a range of formats and channels (including user videos)

Strong sense of ownership and ability to work cross-functionally and effectively collaborate with different key stakeholder groups

Proficiency with marketing automation platforms (ideally Hubspot) and Salesforce CRM

Your Interview Journey:

Telephone call with our Senior Talent Acquisition Partner

First interview with APAC Marketing Director and Head of Growth Marketing, APAC

Take home assessment

Final interview and presentation with APAC Marketing Director and Director of Sales, APAC, followed by a meeting with our APAC Managing Director

Be comfortable. Be you.

At Reward Gateway, we want all of our employees to feel comfortable bringing their passion, creativity, and individuality to work. We value all cultures, backgrounds, and experiences, as we truly believe that diversity drives innovation. Express yourself, join our community, and help us Make the World a Better Place to Work.

We hire Better.

Find out more about Reward Gateway's approach to benefits, equality, talent, technology, empathy, and what you ll get in return for joining our Mission at [website]

Job Types: Full-time, Permanent

Salary: $120,000.00 $130,000.00 per year

Benefits:

Employee discount
Schedule:

Day shift

Monday to Friday



Ability to commute/relocate:

Sydney, NSW 2000: Reliably commute or planning to relocate before starting work (Required)

Work Authorisation:

Australia Location: Hybrid remote in Sydney, NSW 2000