How to write a Sales Director job description

Your job description is the first touchpoint between your company and your new hire. With millions of people searching for jobs on Indeed each month, a great job description can help you attract the most qualified candidates to your open position. To get you started, here are some tips for creating an effective job description.

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Sales Director job title

A great job title typically includes a general term, level of experience and any special requirements. The general term will optimise your job title to show up in a general search for jobs of the same nature. The level of experience will help you attract the most qualified applicants by outlining the amount of responsibility and prior knowledge required. And if your position is specialised, consider including the specialisation in the job title as well. But avoid using internal titles, abbreviations or acronyms to make sure people understand what your job posting is before clicking.

Examples of Sales Director job titles

    National Sales Director
    Head of Business Development
    Director, Sales and Marketing
    Director of Sales
    Sr. Sales Director

Sales Director job summary

A great job description starts with a compelling summary of the position and its role within your company. Your summary should provide an overview of your company and expectations for the position. Outline the types of activities and responsibilities required for the job so job seekers can determine if they are qualified, or if the job is a good fit.

Example of a Sales Director job summary

We are a leading manufacturer and distributor of a large portfolio of popular beverages, and we are currently seeking a Sales Director to develop and implement an effective sales strategy. In this role, you will be responsible for planning and executing sales, marketing and product development programs that will meet pre-determined targets and increase our market share. In the coming year, we plan to launch our products in new markets, and we look forward to having you with us on the journey. You will be a critical member of our leadership team as we continue our organic growth. If you have a history of successfully meeting and exceeding enterprise sales goals, we encourage you to forward your resume for consideration.

Sales Director responsibilities and duties

The responsibilities and duties section is the most important part of the job description. Here you should outline the functions this position will perform on a regular basis, how the job functions within the organisation and who the employee reports to.

Examples of Sales Director responsibilities

    Create and implement strategic sales and marketing plans that successfully achieve business objectives
    Monitor competitors’ products, including relevant sales and marketing data
    Develop an operating budget for the sales division that meets business goals
    Use available data to accurately forecast sales and set appropriate performance goals
    Complete market research and analyze results to adjust sales and marketing strategy for maximum success
    Develop and maintain positive relationships with key clients, including negotiating and closing on major contracts

Sales Director qualifications and skills

Next, outline the required and preferred skills for your position. This may include education, previous job experience, certifications and technical skills. You may also include soft skills and personality traits that you envision for a successful hire. While it may be tempting to include a long list of skills and requirements, including too many could dissuade qualified candidates from applying. Keep your list of qualifications concise, but provide enough detail with relevant keywords and terms.

Examples of Sales Director skills

    Bachelor’s degree in Sales, Business Administration, Marketing or equivalent experience, Master’s degree preferred
    Minimum five years’ experience in leading a sales team
    Previous experience in senior sales role with demonstrated ability to meet or exceed targets
    Excellent written and verbal communication skills, including the ability to present strategy and results to staff members at every level of the organization
    Ability to create and maintain positive relationships with current and prospective clients
    Demonstrated skill in negotiating and closing on critical sales contracts

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