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Content Writer Job Description: Top Duties and Qualifications

Edited by Indeed Employer Content Team
Last updated 16 July 2025
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Indeed’s Employer Resource Library helps businesses grow and manage their workforce. With over 15,000 articles in 6 languages, we offer tactical advice, how-tos and best practices to help businesses hire and retain great employees.

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Your job description is the first touchpoint between your company and your new hire. With millions of people searching for jobs on Indeed each month, a great job description can help you attract the most qualified candidates to your open position. To get you started, here are some tips for creating an effective job description.

Content Writer job title

A great job title typically includes a general term, level of experience and any special requirements. The general term will optimise your job title to show up in a general search for jobs of the same nature. The level of experience will help you attract the most qualified applicants by outlining the amount of responsibility and prior knowledge required. And if your position is specialised, consider including the specialisation in the job title as well. But avoid using internal titles, abbreviations or acronyms to make sure people understand what your job posting is before clicking.

  • Creative Content Writer
  • Digital Content Strategist (Freelance)
  • Marketing Content Writer
  • Web Content Manager
  • Content Development Specialist

Hire your next Content Writer today.

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Hire your next Content Writer today.

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Content Writer Job Description Examples:

Example 1

  • Contract from 1 July 2022 to 30 June 2023 with 12 months' extension

  • Australian Capital Territory

  • Must be able to obtain Baseline

    About the Role:

    SoftLabs is looking for Content Writer for ICT Labour Hire at their technology consulting based in Canberra.

    Responsibility:

  • Writing plain-English content for digital platforms

  • Helping departmental business areas improve content by providing advice on readability, accessibility and writing in plain English

  • Liaising between IT teams and policy teams to produce content that is fit-for-purpose

  • Attending planning meetings (stands-ups and showcases)

  • Working well within the branch to deliver key goals and meet long-term strategy objectives

  • Other administrative and writing tasks as directed

    Essential skills and experience:

  • Demonstrate your experience writing plain-English content for large-scale digital platforms

  • Ability to develop content that responds to identified user needs

  • Ability to communicate effectively and work productively with SMEs and other internal stakeholders

  • Demonstrated experience in a Human Centred Design environment and agile ways of working, as part of a multidisciplinary team (MDT)

    Application Deadline: 16/06/22

    Expected Start Date: 01/07/22

    Job Types: Contract

    Rate: As per Australian Market Standards

    Job Type: Full-time

    Schedule:
  • 8-hour shift

    Application you an Australian Citizen & are able to obtain Baseline Clearance?

    • Example 2

    Strictly NO Freelancers

    What are we looking for:

    We are looking for experienced content writer who can work with our existing team. You would be employed full-time at our Fairfield branch.

    You will be working close with the marketing manager to manage projects and will be responsible for:
  • Writing unique and high-quality content especially about the automotive industry.
  • Contents will need to be keyword optimised
  • Monitoring the success of published article
  • Writing includes: press releases, web pages, blog posts, copy-writing, product description
  • Working with a team to increase conversion and traffic
  • Management of Google Ads campaign where necessary
  • Regular content updates through blog posts, news articles

    Skills Requirement:
  • At least 2 years of experience as a copywriter
  • Ability to handle multiple projects
  • Ability to come up with ideas
  • Strong problem-solving skills and ability to work independently in a fast-moving environment
  • Familiarity with key social media platforms and their role in content sharing and promotion
  • Blogging experience
  • WordPress knowledge

  • SEO and Marketing knowledge

    Interested in being part of the team? Simply submit your CV and we will get in contact with you.

    Job Types: Full-time, Part-time

    Salary: $60,000.00 –$75,000.00 per year

    Benefits:
  • Employee discount
    Schedule:
  • 8-hour shift
    Supplementary Pay:
  • Overtime pay
  • Performance Content writing: 2 years (Required)

    • Example 3

  • Work in a dynamic and agile environment
  • Hybrid workplace
  • Supportive and creative team

    RateCity is one of Australia's leading voices in the area of personal finance, and we have helped thousands of Australians make better and more informed decisions about everything from their home loans to cryptocurrency. Our key product areas include home loans, car loans, personal loans, credit cards, home insurance, car insurance, investments, bank accounts, nbn, mobile phones, cryptocurrency and buy now pay later.

    We are now seeking a dynamic Content Writer to join our team.

    What you will be doing

  • Educating our audience on personal finance matters
  • Writing and pitching newsworthy content
  • Pitching article and content ideas to attract and capture a wide audience
  • Improving content in line with SEO best practices
  • Uploading content to our content management system
  • Working with internal stakeholders to ensure all content is discoverable and aligned with consumer search habits
  • Tracking content and measuring engagement with content

    What you will need to bring to the role

  • Minimum one year experience in written content creation
  • Experience writing for search purposes
  • Proficiency in using content management systems
  • Working knowledge of comparison website landscape
  • Ability to work under tight deadlines
  • High attention to detail
  • Ability to think creatively

    What will give you the edge

  • Experience in finance or personal finance sectors

    How to apply

    Please submit your cover letter, resume and links to any published work
    Type: Full-time

    • Example 4

    About The Company

    Traffic Radius is a digital marketing agency offering a complete range of solutions to enable businesses to grow and succeed online. Our goal is to help brands thrive with our powerful and innovative marketing campaigns. We work with businesses from across different sectors, and an opportunity with us will give you the perfect platform to learn and grow as a Digital Marketing Specialist.

    The fun stuff
  • Spacious office environment

  • Dedicated social/break area with foosball, a pool table and table tennis

  • Regular social events

  • Friday Fun-Day

    About The Role:
  • Writing, reviewing, editing, and proofing across a range of communications including websites, blogs, e-newsletters, social media post, ad creatives and promotional material

  • Writing content that is SEO-optimised, engaging, shareable and purposeful

  • Translating, at times, complex language into engaging and audience appropriate content

  • Crafting online communications that incorporate key messaging

  • Content coordination - working collaboratively with a multitude of stakeholders to effectively manage expectations and priorities

    About You:
  • You get excited thinking about increasing traffic numbers and crafting content people are excited about

  • A self-motivated team player with a can-do proactive attitude

  • Work as part of collaborative team of marketers, designers and developers

  • Ability to juggle many projects at once and thrives in a fast-paced environment

  • Minimum 2 years' experience in a similar role, producing engaging, high-quality content

  • Proven skills as a writer with the ability to create quality content for diverse audiences

  • Excellent communication and interpersonal skills (both written and verbal)

  • Tertiary Qualifications in a relevant field e.g. Communications, Copywriting or equivalent

  • Previous experience using content management systems (CMS) and/or working in an agency would be an advantage

    Pay Details. AU$55,000- $70,000 based on experience.

    Job Type: Full-time

    Salary: $55,000.00 $– 70,000.00 per year

    Schedule:
  • Monday to Friday

    Experience:
  • Content Writing: 1 year (Preferred)

    Work (Required)

    • Example 5

    Digital Content Writer
  • Want to use your writing & editing skills to help families all over the world?
  • Can you write compelling, memorable copy for campaigns on digital platforms?
  • International company, Brisbane head office (Indooroopilly, on-site parking)
  • Competitive salary and benefits, flexible hours

    The Triple P Positive Parenting Program is one of the world s most effective parenting programs, developed at the University of Queensland, extensively researched, and used in more than 30 countries. We're looking for an ambitious Digital Content Writer to join our global Marketing Communication team to reach parents around the world with our digital campaigns.

    The Role

    Will work in a team with strategists, creatives, web developers, data-analysts, and project managers. Duties will include:
  • Writing and editing (digital) copy for campaigns in ads, organic marketing, website flows, community management and social media
  • Editing and uploading blogs and news stories (using a CMS)
  • Administration and reporting for social media platforms
  • Writing/editing other material as required such as eDMs and media releases

    The Person
  • Very strong content writing skills, including advertising/promotional copy, online marketing
  • Social media and SEO knowledge and skills
  • Tertiary qualifications in media, journalism, advertising, PR or marketing and communications
  • Excellent attention to detail
  • A creative spark, along with a genuine desire to help families

    The Company and Benefits

    Join our team to make a difference in families lives and work for an international, socially aware organisation, with potential to develop the role and your career. Triple P offer:
  • Competitive salary and benefits
  • Flexible working and hours
  • Hours ideally full-time but with flexibility for shorter hours or other arrangements considered
  • Office and remote based
  • Some hours outside office hours with global meetings
  • Onsite parking and great office environment
  • Opportunity to contribute to the operations of a world-renowned social program

    Job Types: Full-time, Permanent

    Salary: $75,000.00 – $85,000.00 per year

    Benefits:
  • Work from home
    Schedule:
  • Flexible hours

    COVID-19 considerations:
    According to Qld Government Covid-19 requirements

    Work (Required)

    • Example 6

    Join a team of fun and innovative Sunshine Coast content creators!

    We are a small, but fast-growing digital media business on the Sunshine Coast, delivering content for businesses to achieve their marketing goals. We specialise in content writing, social media, video and photo content.

    You'll be joining us in an exciting time of growth as we move into our new studio space in Maroochydore!

    ABOUT THIS JOB: Content Writer

    We are looking for content writers specialising in digital content for websites and SEO. Our content is written with keywords and SEO in mind, often using SEO editor programs and following specific content briefs. A good knack for sales writing won't go amiss in this role!

    The industries we write for often vary but usually include construction and building, medical and health, commercial services, real-estate and digital media services.

    We are looking for writers that are:
  • University qualified (or studying) with a communications, business or marketing related degree
  • Good with deadlines
  • Passionate about writing for sales
  • An eye for detail and proofreading
  • Experienced in SEO, or has a basic understanding of it (but we can show you the ropes!)
  • Ideally local to the Sunshine Coast

    This role has flexible hours and can be done remotely, but we are hoping to find someone who can join us in our office from time to time, particularly for client and team meetings.

    Due to the type of workflow we encounter, we are looking for two casual writers available on average for 10–15 hours a week, (sometimes 15-20) with a view to growing as we do (and we've been growing fast!).

    As a creative business, there is also opportunity to grow into other areas such as social media, photography and video if you have the right skills or experience. Keep an eye out for our other advertisements coming soon as we are looking for another social media assistant for our team and are open to combining these roles if the shoe fits!

    Job Types: Part-time, Casual

    Salary: $28.00 – $38.00 per hour

    Benefits:
  • Employee discount
  • Work from home
    Schedule:
  • Flexible hours

    Ability to commute/relocate:
  • Maroochydore, QLD 4558: Reliably commute or planning to relocate before starting work (Preferred)

    Education:
  • Bachelor degree (Preferred)


    Work (Required)

    • Example 7

    Are you looking to join an amazing company with a great culture? Do you want to be part of something bigger and use your skills and experience to help take us there? Our suite of Digital Engagement products empower our customers to connect with their communities to create a better future for people and place collectively.?

    About the Role

    We are looking for a creative, passionate, and driven Content Writer / Marketing Coordinator to join our marketing team. This is an exciting opportunity to tackle multiple brands whilst refining your strategic skill set to generate engaging content.

    You are primarily responsible for providing writing support to the team and developing written content that covers the entire customer journey, including blog posts, case studies, landing pages, EDMs, sales decks, white papers, interviews and more!

    The ideal candidate possesses a passion for writing and an innovative ability to create successful marketing campaigns to aid in growing our thought leadership footprint. Our Head of Marketing is laser-focused on providing valuable content to our audience, which means you have an incredible opportunity to publish meaningful work.

    Reporting to the Head of Marketing, your key responsibilities include the following:

  • Own, coordinate and execute on the existing content marketing strategy.
  • Create an engaging brand and conversion-centric copy for digital campaigns and email marketing, including blog articles, industry reports, templates, email copy, long-form content, and more.
  • Publish website copy with a strong focus on brand differentiation, seamless customer experience and SEO best practices to drive lead generation.
  • Write creative and engaging copy for social media content in line with the brand guidelines.
  • Proactively identify additional content needs to create demand and add value to our marketing strategy.
  • Ensure all copy is proofread and adheres to each product's writing style.
  • Monitor the performance of content, making enhancements as necessary to ensure performance.
  • Work closely with marketing & sales to refine our go-to-market (GTM) strategy

    About You

    This role is in a dynamic, fast-paced environment, and you will be working with different brands that all have different campaigns, goals, and resources. Your ability to effectively manage both your projects and time means you will remain one step ahead. You'll strive to broaden your knowledge on the products and wider industry and identify opportunities to innovate and improve our content strategy. Therefore, the following skills and qualifications are essential:

  • Exceptional time and project management skills with the ability to prioritise effectively and multitask
  • Intermediate content writing experience with SEO knowledge.
  • Strong attention to detail and ability to multitask across multiple brands
  • Results-driven and highly motivated
  • Bachelor's degree in Communications, Marketing, English, Journalism, or related field (or equivalent content writing or copywriting experience)
  • The position would be an ideal full-time role for a candidate with 2+ years of experience.
  • Highly regarded if you are familiar with tools, such as: Semrush, Google Analytics, WordPress, Canva, Adobe Suite, and HubSpot.
  • Please let us know if you have worked within the SaaS or B2B environment!

    Benefits

  • This is a Full-time role but we understand work-life balance so can offer flexible working arrangements.
  • We offer long-term career opportunities as well as professional development and training opportunities.
  • Regular team bonding activities
  • Free coffee from a local café.
  • Annual health & wellness benefit for items you have used or purchased: e.g. running shoes, massage therapy, gym membership etc.
  • Last but not least, you will be part of a team that will support you the whole way.

    About MySite

    We are a fun, dynamic and high-performing team running an exciting and rapidly expanding global business based in Australia. We aim to provide a fun and casual working environment for our hardworking team. Your work will directly shape our business and your opinion will always be taken into consideration.

    As global leaders in the Community and Stakeholder Engagement space, we provide government and private sector customers with online tools to help keep track of their interactions and communication with community members (people like you).

    Our Community and Stakeholder Engagement products include:

    ? Consultation Manager ([website])

    ? Social Pinpoint ([website])

    ? The HiVE ([website])

    Job Type: Full-time

    Salary: From $70,000.00 per year

    Benefits:
  • Free drinks
  • Professional development assistance
  • Work from home
    Schedule:
  • 8-hour shift
    Supplemental pay types:
  • Performance bonus

    Work (Required)
    • Our mission

    Indeed’s Employer Resource Library helps businesses grow and manage their workforce. With over 15,000 articles in 6 languages, we offer tactical advice, how-tos and best practices to help businesses hire and retain great employees.

    Read our editorial guidelines

    Content Writer job summary

    A great job description starts with a compelling summary of the position and its role within your company. Your summary should provide an overview of your company and expectations for the position. Outline the types of activities and responsibilities required for the job so job seekers can determine if they are qualified, or if the job is a good fit.

    Example of a Content Writer job summary

    Our company is in need of a talented Content Writer to create compelling blog posts, white papers, product descriptions, social media content and web copy. We’re looking for someone who will help us expand our digital footprint and drive more value through online content. The ideal candidate should have a proven track record of producing pieces that increase engagement and drive leads. This position requires a high level of creativity, as well as the ability to use data-driven insights to write better material. The successful candidate should also be detail-oriented and committed to meeting tight deadlines. Preference will be given to those with a strong writing portfolio, bachelor degree and relevant work experience.

    Content Writer responsibilities and duties

    The responsibilities and duties section is the most important part of the job description. Here you should outline the functions this position will perform on a regular basis, how the job functions within the organisation and who the employee reports to.

    • Create content marketing campaigns to drive leads and subscribers
    • Use SEO best practices to generate traffic to our site
    • Regularly produce various content types, including email, social media posts, blogs and white papers
    • Actively manage and promote our blog, and pitch articles to relevant third-party platforms
    • Edit content produced by other members of the team
    • Analyse content marketing metrics and makes changes as needed
    • Collaborate with other departments to create innovative content ideas

    Content Writer qualifications and skills

    Next, outline the required and preferred skills for your position. This may include education, previous job experience, certifications and technical skills. You may also include soft skills and personality traits that you envision for a successful hire. While it may be tempting to include a long list of skills and requirements, including too many could dissuade qualified candidates from applying. Keep your list of qualifications concise, but provide enough detail with relevant keywords and terms.

    • Bachelor degree in English, journalism or related field
    • Knowledge of digital marketing tactics, including SEO, email marketing and web analytics
    • Excellent writing skills, as well as the ability to communicate and collaborate effectively
    • The ability to consistently meet tight deadlines
    • At least three years of experience writing for a B2B audience
    • Experience using WordPress, Weebly, and/or Joomla! preferred

    Hire your next Content Writer today

    Post a job

    Job Description Examples

    Need help writing a job description for a specific role? Use these job description examples to create your next great job posting. Or if you’re ready to hire, post your job on Indeed.

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