Brand Ambassador job summary
A great job description starts with a compelling summary of the position and its role within your company. Your summary should provide an overview of your company and expectations for the position. Outline the types of activities and responsibilities required for the job, so job seekers can determine if they are qualified, or if the job is a good fit.
Example of a Brand Ambassador job summary
Our product marketing company needs a Brand Ambassador to take over social media and online positioning tasks for our clients. The successful candidate will be responsible for managing the creation, development and popularisation of major up-and-coming brands, from skin care companies to online advertising conglomerates. If you can’t steer clear of Facebook and Twitter for more than a few hours at a time, you might be perfect for this position. This full-time job comes with excellent pay and benefits.
Brand Ambassador responsibilities and duties
The responsibilities and duties section is the most important part of the job description. Here you should outline the functions this position will perform on a regular basis, how the job functions within the organisation and who the employee reports to.
- Create and contribute to social media accounts for our clients
- Advise clients on content marketing campaigns and product positioning logistics
- Develop social media strategies based on continually evolving metrics and client feedback
- Create and implement product marketing campaigns for clients
- Measure the conversion rates and other metrics for ongoing campaigns and make adjustments as necessary
- Create content for our website and blog to attract new clients and to establish us as experts in social media marketing for products
Brand Ambassador qualifications and skills
Next, outline the required and preferred skills for your position. This may include education, previous job experience, certifications and technical skills. You may also include soft skills and personality traits that you envision for a successful hire. While it may be tempting to include a long list of skills and requirements, including too many could dissuade qualified candidates from applying. Keep your list of qualifications concise, but provide enough detail with relevant keywords and terms.
- Bachelor degree in marketing or related field required
- 3+ years’ experience in marketing or advertising
- Excellent communication and problem-solving skills
- Active presence on social media a plus
- Ability to learn product details and USPs quickly and translate what you’ve learned to content marketing strategies
- Familiarity with social media metric tracking preferred
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