Marketing Specialist Job Description: Top Duties and Qualifications

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Your job description is the first touchpoint between your company and your new hire. With millions of people searching for jobs on Indeed each month, a great job description can help you attract the most qualified candidates to your open position. To get you started, here are some tips for creating an effective job description.

Marketing Specialist job title

A great job title typically includes a general term, level of experience and any special requirements. The general term will optimise your job title to show up in a general search for jobs of the same nature. The level of experience will help you attract the most qualified applicants by outlining the amount of responsibility and prior knowledge required. And if your position is specialised, consider including the specialisation in the job title as well. But avoid using internal titles, abbreviations or acronyms to make sure people understand what your job posting is before clicking.

  • Marketing Specialist
  • Junior Marketing Specialist
  • Digital Marketing Specialist
  • Marketing Specialist (Part-Time)
  • Marketing Communications Specialist

Hire your next Marketing Specialist today.

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Hire your next Marketing Specialist today.

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Marketing Specialist Job Description Examples:

Our mission

Indeed’s Employer Resource Library helps businesses grow and manage their workforce. With over 15,000 articles in 6 languages, we offer tactical advice, how-tos and best practices to help businesses hire and retain great employees.

Read our editorial guidelines

Marketing Specialist job summary

A great job description starts with a compelling summary of the position and its role within your company. Your summary should provide an overview of your company and expectations for the position. Outline the types of activities and responsibilities required for the job so job seekers can determine if they are qualified, or if the job is a good fit.

Example of a Marketing Specialist job summary

Our firm is looking for a seasoned professional to fill the role of Marketing Specialist. The Marketing Specialist will be responsible for executing effective marketing strategies, assisting with campaign development, analysing the effectiveness of each campaign and developing our lead generation programs. The successful candidate will play an integral role in building and engaging the company’s customer base, and creating effective strategies that will promote the long-term growth of our firm.

Marketing Specialist responsibilities and duties

The responsibilities and duties section is the most important part of the job description. Here you should outline the functions this position will perform on a regular basis, how the job functions within the organisation and who the employee reports to.

  • Develop marketing strategies for projects, including company websites and social media
  • Work closely with the sales team on program development and implementation
  • Create and execute lead generation programs
  • Analyse data to determine campaign efficiency
  • Ensure creative marketing materials undergo regular review and adhere to brand guidelines
  • Develop and communicate marketing plans, campaign results and project recommendations to senior management team

Marketing Specialist qualifications and skills

Next, outline the required and preferred skills for your position. This may include education, previous job experience, certifications and technical skills. You may also include soft skills and personality traits that you envision for a successful hire. While it may be tempting to include a long list of skills and requirements, including too many could dissuade qualified candidates from applying. Keep your list of qualifications concise, but provide enough detail with relevant keywords and terms.

  • Bachelor’s degree in marketing, advertising or related discipline
  • 3+ years’ experience in a marketing role
  • Strong organisation and prioritisation skills
  • Proficiency with Google Analytics and web analysis tools
  • Ability to work well in a fast-paced, collaborative environment
  • Strong understanding of Microsoft Office programs
  • Excellent analytical, communication and presentation skills

Hire your next Marketing Specialist today

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Job Description Examples

Need help writing a job description for a specific role? Use these job description examples to create your next great job posting. Or if you’re ready to hire, post your job on Indeed.

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