Programme Manager job summary
A great job description starts with a compelling summary of the position and its role within your company. Your summary should provide an overview of your company and expectations for the position. Outline the types of activities and responsibilities required for the job so job seekers can determine if they are qualified, or if the job is a good fit.
Example of a Programme Manager job summary
Our marketing firm needs a Programme Manager to conceive, organise, promote and implement effective programmatic initiatives. The ideal candidate understands the driving forces behind customer behaviour and can collect and analyse customer metrics from both real-life and digital data. He or she should be highly analytical and focused, but with keen insight into human behaviour and motivational forces. We’re looking for someone to design customer programmes for our clients so they can attract the right demographics and so that we can create effective marketing campaigns. This job involves both short- and long-term programmes that inspire, educate and attract audiences from all walks of life.
Programme Manager responsibilities and duties
The responsibilities and duties section is the most important part of the job description. Here you should outline the functions this position will perform on a regular basis, how the job functions within the organisation and who the employee reports to.
- Assess key demographic areas for our clients’ businesses and determine their needs from both a practical and an emotional standpoint
- Create programme initiatives that help our clients succeed over their competition and draw new customers to their businesses
- Allocate and control company resources as they relate to individual programmes as well as your department’s budget as a whole
- Visit clients’ businesses on-site and conduct interviews with key personnel to identify specific needs
- Implement CRM protocols for each customer program
Programme Manager qualifications and skills
Next, outline the required and preferred skills for your position. This may include education, previous job experience, certifications and technical skills. You may also include soft skills and personality traits that you envision for a successful hire. While it may be tempting to include a long list of skills and requirements, including too many could dissuade qualified candidates from applying. Keep your list of qualifications concise, but provide enough detail with relevant keywords and terms.
- Bachelor of Business Administration or similar degree required (MBA preferred)
- 6+ years’ experience in marketing-related programme management
- Working knowledge of Salesforce CRM software
- Ability to work both in the office and in the field
- In-depth knowledge of digital marketing practices
- Highly developed written and oral communication skills
- 1+ years’ experience in proposal writing preferred
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