How to write a Social Media Manager job description

Your job description is the first touchpoint between your company and your new hire. With millions of people searching for jobs on Indeed each month, a great job description can help you attract the most qualified candidates to your open position. To get you started, here are some tips for creating an effective job description.

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Social Media Manager job title

A great job title typically includes a general term, level of experience and any special requirements. The general term will optimise your job title to show up in a general search for jobs of the same nature. The level of experience will help you attract the most qualified applicants by outlining the amount of responsibility and prior knowledge required. And if your position is specialised, consider including the specialisation in the job title as well. But avoid using internal titles, abbreviations or acronyms to make sure people understand what your job posting is before clicking.

Examples of Social Media Manager job titles

    Social Media Manager
    Social Media Manager (2+ Years’ Experience)
    Social Media Manager (Facebook Experience Required)
    Social Media Specialist

Social Media Manager job summary

A great job description starts with a compelling summary of the position and its role within your company. Your summary should provide an overview of your company and expectations for the position. Outline the types of activities and responsibilities required for the job so job seekers can determine if they are qualified, or if the job is a good fit.

Example of a Social Media Manager job summary

We are looking for a Social Media Manager who can enhance our brand and build strong online communities through our various social media platforms. The Social Media Manager will be responsible for developing and administering social media content that is designed to engage users and create an interactive relationship between consumers and the company. The successful candidate will also be required to collect and review social media data to develop more effective campaigns.

Social Media Manager responsibilities and duties

The responsibilities and duties section is the most important part of the job description. Here you should outline the functions this position will perform on a regular basis, how the job functions within the organisation and who the employee reports to.

Examples of Social Media Manager responsibilities

    Work closely with the marketing team to develop social media campaigns that help to achieve corporate marketing goals
    Develop monthly reports on emerging social media trends that will be submitted to the management and executive teams
    Monitor the company’s social media accounts and offer constructive interaction with users
    Create methods for finding and saving online customer reviews
    Analyze the long-term needs of the company’s social media strategy and offer quarterly reports to the management and executive teams that outline any necessary changes to the digital marketing plan

Social Media Manager qualifications and skills

Next, outline the required and preferred skills for your position. This may include education, previous job experience, certifications and technical skills. You may also include soft skills and personality traits that you envision for a successful hire. While it may be tempting to include a long list of skills and requirements, including too many could dissuade qualified candidates from applying. Keep your list of qualifications concise, but provide enough detail with relevant keywords and terms.

Examples of Social Media Manager skills

    Bachelor’s Degree in Marketing, Communications or related field
    3+ years’ experience in social media management
    Exceptional multi-tasking skills
    Able to explain complex social media data in an understandable way
    Strong problem solving skills
    Knowledge of Facebook’s advertising platform is required

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