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Social Media Manager Job Description: Top Duties and Qualifications

Edited by Indeed Employer Content Team
Last updated 16 July 2025
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Indeed’s Employer Resource Library helps businesses grow and manage their workforce. With over 15,000 articles in 6 languages, we offer tactical advice, how-tos and best practices to help businesses hire and retain great employees.

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6 min read

Your job description is the first touchpoint between your company and your new hire. With millions of people searching for jobs on Indeed each month, a great job description can help you attract the most qualified candidates to your open position. To get you started, here are some tips for creating an effective job description.

Social Media Manager job title

A great job title typically includes a general term, level of experience and any special requirements. The general term will optimise your job title to show up in a general search for jobs of the same nature. The level of experience will help you attract the most qualified applicants by outlining the amount of responsibility and prior knowledge required. And if your position is specialised, consider including the specialisation in the job title as well. But avoid using internal titles, abbreviations or acronyms to make sure people understand what your job posting is before clicking.

  • Social Media Manager
  • Social Media Manager (2+ Years’ Experience)
  • Social Media Manager (Facebook Experience Required)
  • Social Media Specialist

Hire your next Social Media Manager today.

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Social Media Manager Job Description Examples:

Example 1

Social Media Manager Wanted!!!

Pro Class Tint is a family owned and operated business located in Perth, offering a high level of specialized vehicle protection products. We have established a fantastic team of skilled and professional employees who are dedicated to offering a higher standard of work than you can expect from other businesses.

With even further rapid growth expected for 2024 by introducing new specialized products, we now require an experienced Social Media / Content Manager to jump into the team and help develop our online presence.

ROLE:
  • Spend your days capturing great content on the iPhone whether video or stills, slicing and dicing adding music/ animation.
  • Create Social Media Content to use across our online platforms (Facebook, Instagram, TikTok, Meta, Youtube etc.
  • Keep your eyes peeled on key social trends, industry news, competitor activity to keep content fresh and relevant
  • Create strategies and plans for delivering content across the platforms

    Supporting skills in photography, videography, copywriting, graphic design and digital marketing will be highly regarded.

    Please only apply if you currently have working rights in Australia and previous experience in the above role.

    Only shortlisted applicants will be contacted.

    Please apply through Seek or direct via email to [website] Include current resume and cover letter.

    Job Type: Full-time

    Pay: $65,000.00 – $85,000.00 per year

    Schedule:
  • 8 hour shift
    Supplemental pay types:
  • Commission
  • Overtime pay
  • Penalty rates
  • Performance bonus



    Work Authorisation:
  • Australia Location: In person

    • Example 2

    We are excited to be partnering with an exciting start-up in the health and wellness industry, in their search for an experienced Social Media Manager who embodies their workplace values of curiosity, empathy, connection, and fun.

    As the Social Media Manager to you will be responsible for designing and implementing the social media and community engagement strategy as they launch into the market.

    Responsibilities:
  • Work with the team to access Behind-the-Scenes content of fitness influencers.
  • Generating, editing, publishing and sharing engaging and eye-catching content daily for social media, community and email/content marketing channels
  • Engaging with the community to promote the brand, communicating with followers, responding to queries in a timely manner and monitoring customer reviews
  • Identifying opportunities to partner with aligned brands to support marketing goals and to design and implement brand partnership campaigns
  • Identifying and collaborating with fitness and consumer influencers for online and offline campaigns and events
  • Monitoring and measuring performance of social media and community engagement campaigns
  • Overseeing all social media accounts design
  • Suggesting and implementing new features to develop brand awareness
  • Staying up-to-date with current technologies and trends in social media, design tools and applications

    The successful candidate will have at least 2-3 years experience as a Social Media/ Community Manager, as well as a Bachelor's degree in marketing or a related field.

    Required Skills & Experience:
  • Demonstrated expertise and confidence as a digital- and social-first content creator (text, image and video)

  • Excellent copywriting skills and flair for bringing brands to life
  • Solid understanding of SEO and content marketing tools and online marketing channels
  • Excellent stakeholder management, communication and project management skills
  • A self-starter who is comfortable with ambiguity and making things happen with minimal supervision

    Please note: Only candidates based in Australia, preferably Sydney, with full Australian work rights will be considered.

    Job Type: Full-time

    Salary: $65,000.00 $90,000.00 per year

    Schedule:
  • Monday to Friday

    Work (Required)

    • Example 3

    Job Type: Full-time
    Salary: $80,000.00 to $110,000.00 /year
    Location:Office location will be determined dependant on the right applicant, as we have offices based in Sydney, Melbourne, Adelaide, Perth and Brisbane.

    We are looking for a Social Media Manager to work within one of our agencies. This is a great opportunity for an experienced and passionate Social Media marketing candidate to grow their career and learn from the best. The Social Media Manager will manage clients social presence and ensure all relevant communication, across the business, is supported on key social platforms to effectively engage varied client segments.

    Responsibilities:
  • Managing the social media marketing strategy for our clients on various platforms
  • Execution of all social media activities for our brand and our clients.
  • Communicating in a professional, but unique social media voice for each client; directly aligned with the clients thought leadership and content platform.
  • Creating social media campaigns and calls-to-action that drive target buyers to client sites

    What we are looking for:
  • Someone with solid experience in Social Media Marketing (agency or client-side)
  • Someone with an inquisitive and strategic mindset who is interested in how consumers behave and interact online
  • A talented wordsmith who understands how to create engaging copy for various social platforms
  • Someone with an eye for detail and a passion for content creation and planning

    You ll need to have:
  • A strong understanding of popular social networks design, functionality, users
  • Demonstrated understanding of social media management guidelines and the role of social media and its effects
  • Proficiency in social listening tools
  • High attention to detail with excellent verbal, written, and presentation skills
  • Experience in summarising insights and conversations to create actionable, client-facing reports that lead to optimisation

    Please apply using the link below. Only successful applicants will be contacted for an interview.

    WPP AUNZ is a group of 90+ marketing services companies that collaborate to create world-class customer experiences and drive growth for our clients.

    Job Types: Full-time, Permanent

    Salary: $80,000.00 $110,000.00 per year

    Schedule:
  • 8 hour shift
  • Monday to Friday

    Ability to commute/relocate:
  • Sydney NSW: Reliably commute or planning to relocate before starting work (Required)

    Work (Preferred)

    • Example 4

    Kickstart YOUR Career

    AM group is a leading marketing agency located in Sydney. We work closely with businesses across various industries, helping them build their brands online. Our newest service is AM Recruitment and will be focusing on training & connecting social media experts with the right business.

    Whether you are a graduate or an experienced marketer, AM Recruitment is equipped with the training and industry knowledge to assist you in finding the right role in the digital marketing space that you are passionate about.

  • Quality Resume curation assistance
  • Social Media marketing training
  • Internship opportunities
  • Interview preparation workshop
  • On going interview support
  • Indusrty specific job options
  • Remuneration guidelines

    Responsibilities:

  • Research audience preferences and discover current trends
  • Create engaging text, image and video content
  • Design posts to sustain readers curiosity and create buzz around new products
  • Measure web traffic and monitor SEO
  • Stay up-to-date with changes in all social platforms ensuring maximum effectiveness
  • Train co-workers to use social media in a cohesive and beneficial way
  • Facilitate online conversations with customers and respond to queries
  • Report on online reviews and feedback from customers and fans
  • Develop an optimal posting schedule, considering web traffic and customer engagement metrics
  • Oversee social media accounts layout
  • Suggest new ways to attract prospective customers, like promotions and competitions\
  • Fulfill online orders and influencer seeding
  • Improve and manage customer journey
  • Manage and improve website and other digital channels

    Requirements:

  • Proven experience in the social media space
  • Understanding of all social media platforms
  • Knowledge of SEO, keyword research and Google Analytics
  • Ability to deliver creative content (text, image and video)
  • Familiarity with online marketing strategies and marketing channels
  • Ability to gasp future trends in digital technologies and act proactively
  • Excellent communication skills
  • Multitasking and analytical skills
  • BS degree in Marketing, New media or relevant field

    If this sounds like you, apply now to advance your career and discover a future of opportunities.

    *In order to be considered for this role you must have a completed university degree and have full Australian working rights*

    Job Type: to Friday

    • Example 5

    We re building the Framerverse. An ecosystem of products & education for Framer ([website]), a revolutionary no-code website builder for designers. We re quickly growing with a community of over 4000+ designers, 1200 students and a catalog of ambitious clients. Our products consist of high-quality courses and software, and our content is well recognised by the web design global community.

    We re hunting a community success manager to enable our customers, clients & community to get the most out of our products.

    This contractor position is 2 days/wk (min. 8 week contract). The hope is that we continue working together on a longer term basis.

    What will you be working on?

  • Managing our growing community
  • Customer support
  • Capturing testimonials & customer stories
  • Creating partnerships and affiliate programs
  • Creating product documentation and how-to guides

    What can you expect?

  • Work directly with the leadership team
  • Our trust. We want you to take ownership of your work!
  • Work directly with Framer (one of our clients)
  • Work remotely or from the office

    What do you need?

  • Strong people skills (you ve got to love supporting others)
  • Modern-day digital nomad skills (we work with tools like Notion, Google Workspace, Figma & Slack)
  • A self starter attitude
  • An enthusiastic and proactive creator that thrives in a fast-paced environment

    Our values:

    Impact > Profit:We re not driven by $$, we re building a business to we can make a genuine impact in the design industry.

    Always Day 1:Stay scrappy and move quick. Fix later.

    Playground etiquette:Have fun, play nice.

    Assume you don t know:Forget everything and let our audience lead us, not our egos.

    Bonus points:

  • The ability to work efficiently without worrying about exact perfection
  • An interest for internet startups
  • Having your own side hustle (as whack as it might be)
  • Being super competitive at Mario Kart

    If you want to join our growth phase and work directly with our epic customers and community, apply now!

    Job Type: Contract

    Salary: $29.00 $33.00 per hour

    Benefits:
  • Work from home
    Schedule:
  • 8 hour shift



    Ability to commute/relocate:
  • Yarraville, VIC 3013: Reliably commute or planning to relocate before starting work (Preferred)

    Work Authorisation:
  • Australia Location: Hybrid remote in Yarraville, VIC 3013

    • Example 6

    Are you a Social Media Superstar?

    We are Authentic Collectables, Australia's premium limited edition model car and products brand.

    Since our establishment in 2017, we have steadily positioned ourselves to become a key player within the Australian model car and collectables industry and we have great aspirations of continued growth. We supply over 100 stockists across Australia and New Zealand with the limited edition products we produce while also operating our own online e-commerce store. We hold licenses with some of the biggest car and motorsport brands in Australia including Ford, General Motors / Holden, Supercars and a variety of Supercars teams including Shell V-Power Racing Team / Dick Johnson Racing, Tickford Racing, Erebus Motorsport, Walkinshaw Andretti United and more.

    We're looking for the right person to join our small but growing team, contribute in a meaningful way and grow your own career with us well into the future!

    About The Role:

    We are looking for a confident individual who has a love of all things creative and social media. This role would really benefit someone who is a fan of motorsport (ideally the Repco Supercars Championship and Formula 1), is a car enthusiast and/or has an interest in limited edition products or collectable culture.

    We want the successful applicant to hit the ground running and continue to drive sales, deliver key information in visually impactful ways, build brand and product awareness and continue to generate and foster real positive engagement with our customers and fans on both our existing social media channels while also developing our presence on channels we have yet to engage with.

    We're looking for someone with the confidence to work with us to create engaging content and execute it across our digital platforms to deliver on the KPIs of the role.

    Specific Duties Will Include:

  • Ability to create visual content to meet the KPIs of the role including product photography, producing video content of products / brand, basic graphic design for social media. Experience in the Adobe Creative Suite and video editing capabilities would be highly regarded.
  • Plan and deliver content to meet KPIs across existing and new social media channels.
  • Monitoring what our competitors and other similar brands are doing online and in the market.
  • Stay in the loop with what our partners in Supercars are doing online to further maintain engagement in those areas.
  • Experience setting up and running paid campaigns using Ads Manager for Facebook / Instagram is desirable.
  • An ability to produce longer-form written content for blogs / EDMs would be desirable.
  • An ability to use your analysis skills to monitor advertising campaigns, engagement and feedback and report is desirable.
  • Monitor channels and engage with customers via direct messaging and comments.
    Remuneration is negotiable based on your level of skills and experience.

    Our office / warehouse is based in Cockburn Central. We have onsite parking and Cockburn Central train station is just down the road so you have a flexible commute. We're a team comprised of a relatively younger age group 20-40s and offer a relaxed working environment, flexible working hours, work from home days if required and achievable bonuses.

    You must live in, and be eligible to work in Western Australia, are fully vaccinated and are willing to provide a National Police Clearance if requested.

    Should you wish to apply for this role please provide the following files:

  • Your resume.
  • A brief cover letter outlining why you think you could be a great fit for the role.
  • Any links or examples of your work which you think may assist us in considering your application.

    Job Type: Full-time

    Salary: $55,000.00 $85,000.00 per year

    Schedule:
  • 8 hour shift

    Ability to commute/relocate:
  • Jandakot, WA 6164: Reliably commute or planning to relocate before starting work (Required)

    Work (Required)

    • Example 7

    I am looking for an Industrial Designer / Social Media Manager that has a passion for design and a great eye for detail, who can work independently and also as a team. You MUST have great communication and organisational skills, also you must be experienced and active on social media platforms - to frequently promote DCD's services as a Freelance Business, while balancing regular project work.

    There has recently started a few new projects, including one large R&D project that could use more hands on deck! Ultimately the team could use assistance with staying on top of Marketing and Promotional activity, so someone with an Industrial Design/Graphic Design skillset would be the ideal recruit.

    Responsibilities

  • Manage multiple projects and tasks simultaneously and always meet deadlines
  • Ensure designs meet manufacturing, technical and client requirements
  • Communicate and collaborate with team members, clients and suppliers
  • Maintain and develop administration documents

    Qualifications

  • Bachelor's Degree or equivalent experience in Industrial Design or similar Engineering / Design degree
  • 3D CAD Modelling and Rendering skills - Proficient in SolidWorks and KeyShot is preferable
  • Graphic Design skills are essential - using Adobe Suite (Photoshop, Illustrator, InDesign)
  • Strong organisational, communication and analytical skills
  • Must have relevant industry experience within design or engineering fields - successful candidates must be able to show examples of their work (Portfolio)
  • MUST be comfortable with social platforms and be willing to expand brand awareness with creative posts on social media (Instagram, Facebook, YouTube, LinkedIn etc.)

    To be considered for this positionyou must email your CV and Portfolio to the following recipients and please address the following points:

    Please specify the total hours per week that you are available for productive DCD work. (eg 20-30hours)

    Are you available to start immediately? (if not, specify when you can start)

    Are you an active user on Social Media and keen to help grow DCD Brand awareness

    Do you have experience with Engineering reports and technical documentation writing?

    Please confirm that will act in the best interest of the business and communicate frequently to keep clients happy with significant weekly progress to meet deadlines.

    Please confirm that you understand the nature of Freelancing - there is no fixed salary or hourly rate, instead you are paid a commission for your contributions to paid projects (which can be very rewarding based on your contributions)

    I intend to build my team with dependable and talented individuals, who are more interested in developing their skills and DCD as a business, rather than earning big money fast. Candidates who are chasing money over experience and potential, are probably not best suited for DCD, so please only apply if you are driven and dedicated (and thoroughly read the above). Please do not waste time for yourself, or an of my DCD Team.

    Job Types: Freelance, Part-time, Permanent, Full-time, Casual, Volunteer, Graduate, Apprenticeship

    Salary: $15.00 $75.00 per hour

    Benefits:
  • Professional development assistance
  • Work from home
    Schedule:
  • Flexible hours
    Supplemental pay types:
  • Bonus
  • Christmas bonus
  • Commission
  • Tips

    Application Question(s):
  • Are you familiar and keen on using social media platforms to promote DCD?
    (Eg Instagram, Facebook, LinkedIn and YouTube etc)
  • What is your minimum weekly availability to do both Project and Promotional work (DCD Design: 1 year (Required)

    • Example 8

    About The Company

    Traffic Radius is a growing digital marketing agency offering a complete range of solutions to enable businesses to grow and succeed online. Our goal is to help brands thrive with our powerful and innovative marketing campaigns.

    We work with businesses from across different sectors and an opportunity with us will give you the perfect platform to learn and grow as a Social Media Specialist.

    Job Overview

    Working onsite at our Southbank office, you will manage and coordinate the Social Media team for all projects, as well as collaborate with other specialists to create marketing and social media campaigns and strategies for multiple clients, including budget planning, content ideation, and implementation schedules. Your main duties will include:

  • Create, manage, and optimise Ad campaigns across all channels (mainly Facebook, IG) fitting our clients needs
  • Manage and assist SM co-worker campaigns
  • Run comparative A/B tests for creatives, copy, and different ad-buying techniques
  • Analyse and interpret data to draw insights and provide in-depth reporting for clients
  • Manage, monitor, and maintain all social media accounts including scheduling of posts across all platforms and community management
  • Manage clients by meeting their expectations in terms of strategy/project development, timelines, and results
  • Collaborate on client strategy and goal definition for success
  • Provide high quality customer service to all clients
  • Work and communicate effectively with clients and management on requirements, tasks and resources associated to social media
  • Provide training and guidance to social media and marketing team members on social media implementation best practices and strategies

    The fun stuff

  • Monday - Friday
  • Spacious office environment
  • Dedicated social/break area with foosball, a pool table and table tennis
  • Regular social events
  • Friday Fun-Day
  • Public Holidays off
  • Christmas closure

    The Candidate:

  • Minimum 2+ years' experience working across branding, digital, social media, ideally with a digital marketing agency
  • Experience in client handling and relationship building
  • Experience is leading and managing a team
  • In-depth and thorough knowledge of Facebook, including troubleshooting.
  • Proficiency across the Adobe suite of creative tools, Photoshop & Illustrator imperative, video and photo editing tools a big plus.
  • High attention to detail, with exceptional communication skills that contribute to efficient project execution.
  • The ability to use design to solve problems and communicate ideas.
  • Ability to multitask and meet deadlines.
  • Must be self-motivated, creative and hard working
  • Ability to work as part of a team, take direction and work autonomously towards deadlines
  • Collaborate with and counsel cross-functional colleagues and executives
  • Have the right to work in Australia

    Pay Details. AU$75,000- $90,000 based on experience.

    Please include a cover letter detailing your Australian working rights and address the points under the "The Candidate".

    Job Type: Full-time

    Salary: $75,000.00 $90,000.00 per year

    Schedule:
  • Monday to Friday



    Ability to commute/relocate:
  • Southbank, VIC: Reliably commute or planning to relocate before starting work (Required)

    Application Question(s):
  • Do you have Digital Marketing Agency experience?
  • Have you directly handled multiple clients before?
  • Do you have experience in using Adobe Photoshop & Illustrator?

    Experience:
  • Social Media Marketing: 2 years (Required)

    Work Authorisation:
  • Australia Location: In person

    • Example 9

    Are you a Social Media Manager with a hunger for seeing clients thrive? Are you looking for an environment that’s a little less ‘agency’ and more good people, doing good work? Do you love it when paid social marketing strategies create incredible impact? Are you a leader when it comes to Social Media Marketing initiatives and innovation across a range of different clients and social platforms?

    Welcome to BFJ Digital. Grow with us.

    About BFJ Media:

    We are a full-service agency executing powerful and strategic lead-generation campaigns for clients globally.

    Our client base has been built 100% on repeat long-term business and referrals – which is a testament to the TEAM’s hunger to see their clients succeed. This desire to see clients succeed ensures we are constantly finding new technologies and fresh marketing methods to support the insightful thinking of our team members.

    Our flat structure means everyone leads here and you can make the role your own. We love it when our people dive straight in and own what they do and drive innovation. You will also have the opportunity to expand our own social presence, the business growth has occurred without it, so imagine what might happen when we launch more of our own campaigns!



    Let’s change the digital landscape together.



    Key Responsibilities Include:
  • Support the delivery of our client brand content and marketing campaigns via social media to the key target audiences
  • Create, schedule, and monitor paid social ads within Facebook Ads Manager/ Meta Business Manager, LinkedIn Campaign Manager
  • Take responsibility for the agency’s brand and visual identity
  • Upskill and apply learnings to each client’s social ad accounts to ensure strategies, campaigns, execution and processes are always using best practices.
  • Provide platform insights, conduct client & competitor social landscape audits, and research social media trends to identify opportunities and prepare bespoke social strategies unique to each client
  • Manage social media content calendars including scheduling and publishing organic content. Assist with social community management as required.
  • Prepare social marketing analysis and reports for each client with an emphasis on the effectiveness of social activity be it brand awareness, qualify leads or eCommerce ROI.
  • Develop an intimate knowledge of the customer, identify, and solve customer tensions and craft a paid social strategy to acquire, maintain and defend different audience segments across social platforms.
  • Develop Customer Journeys for different social platforms and audiences, to efficiently drive traffic and conversion both online and offline.
  • Work cross-functionally with multiple stakeholders to deliver campaigns and business results.
  • Report against campaign and commercial targets and impact on the business, track and monitor reporting back to the business on ROI, success and opportunity.
  • Support the business at a strategic level beyond meta

    Your skills and experience:
  • 5+ years experience in digital marketing on paid and organic social marketing.
  • Demonstrated experience implementing and optimising Meta Ads Manager accounts, LinkedIn Campaign Manager, and Google Analytics
  • Well-versed with Meta Ad Policy and experience in the removal of ad restrictions and bans and appropriate structuring of Meta Business Manager assets.
  • Prior experience of the Meta Partner Ecosystem
  • Demonstrated experience managing monthly budgets of $30,000+
  • High-level efficiency in copywriting
  • Prior experience in brand management or design preferred.
  • Excellent verbal/written communication and presentation skills.
  • Be self-motivated with the ability to work autonomously and use initiative
  • Exceptional attention to detail and ability to prioritise while meeting deadlines
  • Enjoy working and collaborating with others, valuing their opinions and contributions
  • This will be client facing role, hence high-level interpersonal skills and customer service focus are Essential
  • Prior advertising experience with financial products (digital and physical) is preferred.
  • Meta Certified credentials or advancement towards certification preferred. (Meta Certified Media Planning Professional and Meta Certified Media Buying Professional)

    Job Types: Full-time, Permanent

    Pay: $80,000.00 – $95,000.00 per year

    Benefits:
  • Employee mentoring program
  • Professional development assistance
  • Work from home
    Schedule:
  • Monday to Friday



    Education:
  • Bachelor Degree (Hons) (Required)

    Language:
  • English (Required)

    Work Authorisation:
  • Australia Location: In person
    • Our mission

    Indeed’s Employer Resource Library helps businesses grow and manage their workforce. With over 15,000 articles in 6 languages, we offer tactical advice, how-tos and best practices to help businesses hire and retain great employees.

    Read our editorial guidelines

    Social Media Manager job summary

    A great job description starts with a compelling summary of the position and its role within your company. Your summary should provide an overview of your company and expectations for the position. Outline the types of activities and responsibilities required for the job so job seekers can determine if they are qualified, or if the job is a good fit.

    Example of a Social Media Manager job summary

    We are looking for a Social Media Manager who can enhance our brand and build strong online communities through our various social media platforms. The Social Media Manager will be responsible for developing and administering social media content that is designed to engage users and create an interactive relationship between consumers and the company. The successful candidate will also be required to collect and review social media data to develop more effective campaigns.

    Social Media Manager responsibilities and duties

    The responsibilities and duties section is the most important part of the job description. Here you should outline the functions this position will perform on a regular basis, how the job functions within the organisation and who the employee reports to.

    • Work closely with the marketing team to develop social media campaigns that help to achieve corporate marketing goals
    • Develop monthly reports on emerging social media trends that will be submitted to the management and executive teams
    • Monitor the company’s social media accounts and offer constructive interaction with users
    • Create methods for finding and saving online customer reviews
    • Analyze the long-term needs of the company’s social media strategy and offer quarterly reports to the management and executive teams that outline any necessary changes to the digital marketing plan

    Social Media Manager qualifications and skills

    Next, outline the required and preferred skills for your position. This may include education, previous job experience, certifications and technical skills. You may also include soft skills and personality traits that you envision for a successful hire. While it may be tempting to include a long list of skills and requirements, including too many could dissuade qualified candidates from applying. Keep your list of qualifications concise, but provide enough detail with relevant keywords and terms.

    • Bachelor’s Degree in Marketing, Communications or related field
    • 3+ years’ experience in social media management
    • Exceptional multi-tasking skills
    • Able to explain complex social media data in an understandable way
    • Strong problem solving skills
    • Knowledge of Facebook’s advertising platform is required

    Hire your next Social Media Manager today

    Post a job

    Job Description Examples

    Need help writing a job description for a specific role? Use these job description examples to create your next great job posting. Or if you’re ready to hire, post your job on Indeed.

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