How to write a Marketing Manager job description

Your job description is the first touchpoint between your company and your new hire. With millions of people searching for jobs on Indeed each month, a great job description can help you attract the most qualified candidates to your open position. To get you started, here are some tips for creating an effective job description.

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Marketing Manager job title

A great job title typically includes a general term, level of experience and any special requirements. The general term will optimise your job title to show up in a general search for jobs of the same nature. The level of experience will help you attract the most qualified applicants by outlining the amount of responsibility and prior knowledge required. And if your position is specialised, consider including the specialisation in the job title as well. But avoid using internal titles, abbreviations or acronyms to make sure people understand what your job posting is before clicking.

Examples of Marketing Manager job titles

    Marketing Manager
    Senior Marketing Manager
    Digital Marketing Specialist
    Promotions Manager

Marketing Manager job summary

A great job description starts with a compelling summary of the position and its role within your company. Your summary should provide an overview of your company and expectations for the position. Outline the types of activities and responsibilities required for the job so job seekers can determine if they are qualified, or if the job is a good fit.

Example of a Marketing Manager job summary

Are you a determined and friendly professional with an advanced understanding of human behaviour and a desire to help consumers find exactly the right product or service to suit their needs? If so, you might be a great fit for our company. We’re a successful startup with room to grow and we’re looking for a self-starting Marketing Manager to oversee promotional events and improve client retention. The ideal candidate for this position has a positive attitude, a tireless work ethic and an insatiable appetite for growth.

Marketing Manager responsibilities and duties

The responsibilities and duties section is the most important part of the job description. Here you should outline the functions this position will perform on a regular basis, how the job functions within the organisation and who the employee reports to.

Examples of Marketing Manager responsibilities

    Organise promotional events at trade shows and other venues, coordinating with our staff to ensure prompt delivery of materials and merchandise
    Hire and train a team of marketing associates to coordinate events and conduct outside sales
    Identify weaknesses in existing marketing campaigns and develop pragmatic solutions within budgetary constraints
    Communicate with senior management about marketing initiatives and project metrics, as well as to brainstorm fresh strategies

Marketing Manager qualifications and skills

Next, outline the required and preferred skills for your position. This may include education, previous job experience, certifications and technical skills. You may also include soft skills and personality traits that you envision for a successful hire. While it may be tempting to include a long list of skills and requirements, including too many could dissuade qualified candidates from applying. Keep your list of qualifications concise, but provide enough detail with relevant keywords and terms.

Examples of Marketing Manager skills

    Bachelor’s degree in marketing, business administration, communications or related field (MBA preferred)
    10+ years in marketing and promotion
    Ability to work unpredictable hours, including some evenings and weekends
    Excellent communication and decision-making skills
    Familiarity with online content marketing and social media development strategies
    Proficiency with HubSpot marketing suite and SalesFUSION360 software

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