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Marketing Director Job Description: Top Duties and Qualifications

Edited by Indeed Employer Content Team
Last updated 16 July 2025
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Your job description is the first touchpoint between your company and your new hire. With millions of people searching for jobs on Indeed each month, a great job description can help you attract the most qualified candidates to your open position. To get you started, here are some tips for creating an effective job description.

Marketing Director job title

A great job title typically includes a general term, level of experience and any special requirements. The general term will optimise your job title to show up in a general search for jobs of the same nature. The level of experience will help you attract the most qualified applicants by outlining the amount of responsibility and prior knowledge required. And if your position is specialised, consider including the specialisation in the job title as well. But avoid using internal titles, abbreviations or acronyms to make sure people understand what your job posting is before clicking.

  • Marketing Director
  • Senior Marketing Director
  • Marketing Communications Director
  • Director of Marketing

Hire your next Marketing Director today.

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Hire your next Marketing Director today.

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Marketing Director Job Description Examples:

Example 1

About us:

Award Global was established in 2005, originated from mortgage business, expanding into one stop service provider. Award Global has more than 20 branches in Australia, including Sydney, Melbourne and all other major cities and 3 support offices in China and Philippines. Our services range from Immigration and education, legal service, education, property development, property sales and marketing, property leasing, commercial, residential and car loans, funds management and currency exchange.

The key to success is the people. We continuously coach and support!

Why Join Us?

  • One-stop service business platform;
  • Uncapped earning potential and wide range of career options;
  • Comprehensive in-house training and one on one mentoring;
  • Ongoing professional development;
  • Access to industry-leading technology and products ;
  • Supportive team environment.

    Job Description:

  • Establish and develop a comprehensive, sales-result-driven marketing strategies
  • Own all aspects of marketing including execution of marketing plans and tasks, project delivery, performance tracking etc.
  • Assist managing director to achieve the goal of business branding and expending from the marketing perspectives
  • Justify additional investment and resource allocation through detailed analysis and forecasting, effective management of program marketing budget(s) with accountability for maximising the return on marketing investment.
  • Partner closely with Sales to achieve ambitious revenue goals
  • Work collaboratively across all business units and departments to drive and deliver on growth objectives
  • Lead and manage marketing team and further develop team capacity and competency
  • Effective stakeholder relationship management

    Requirements:

  • 10+ years experience in B2B & B2C, CRM, retention marketing or similar disciplines
  • Strong project and campaign management skills
  • Possess both management and hands-on skills
  • Experience working in diverse structures and a fast-paced environment
  • Proficient in both English and Mandarin Chinese
  • Australian PR or citizen

    Job Type: Full-time

    Benefits:
  • Employee discount
  • Referral program
    Schedule:
  • 8 hour shift
    Supplemental pay types:
  • Performance bonus

    Experience:
  • marketing: 5 years (Preferred)

    Language:
  • Mandarin (Required)

    Work (Required)

    • Example 2

    Company Description

    DOIT Security stands at the forefront of cloud security innovation in the burgeoning SASE category. We take pride in our excellence in reinforcing cyber defences, mitigating data exfiltration risks, and driving cost efficiency through operational optimisation. Our mission is not only to secure but also to enhance the enterprise user experience by integrating strategic services for greater infrastructure efficiency and innovation.

    Role Description
    We are seeking an experienced Marketing Director to lead our marketing efforts and champion our brand's growth and success. This is a pivotal role in a fast-paced, dynamic environment, where your expertise in marketing and branding will shape the strategic direction of our communications. Joining our team means leading a group of talented professionals, and driving innovative marketing strategies that resonate with our audience and enhance our brand's market presence.

    Responsibilities
  • Strategic Leadership: Direct the marketing team to design and implement comprehensive marketing strategies that integrate digital, social media, print, and event channels.
  • Content Oversight: Oversee the creation of compelling, engaging content for various platforms such as websites, social media, press releases, and marketing materials.
  • Brand Management: Ensure consistent brand messaging across all communication channels and touchpoints. Act as the brand custodian to maintain and elevate the company's image.
  • Market Insights: Conduct and oversee market research to grasp industry trends, consumer behaviour, and competitive insights to steer marketing strategies.
  • Performance Analysis: Evaluate the effectiveness of marketing campaigns and communications, utilising data to optimise future marketing efforts.
  • Creative Collaboration: Guide the design and creative teams to ensure all content is in line with the brand’s visual and verbal guidelines.
  • External Collaboration: Manage relationships with partners, agencies, and vendors to execute marketing initiatives efficiently.
  • Event Management: Lead the planning and promotion of company events, trade shows, and other promotional activities.
  • Trend Monitoring: Keep abreast of the latest industry trends, technologies, and best practices in marketing and apply them to advance our strategies.

    Qualifications
  • Educational Background: Bachelor degree in Marketing, Communications, Business, or related field. Advanced degree preferred.
  • Professional Experience: At least 10 years of experience in marketing and branding, with a strong preference for backgrounds in IT, SaaS, or SASE domains.
  • Strategic Expertise: Deep understanding of marketing principles, branding strategies, and effective communication techniques.
  • Communication Skills: Exceptional ability in written and verbal communication, capable of crafting influential content and engaging diverse audiences.
  • Digital Proficiency: Expertise in digital marketing, social media strategy, and content management.
  • Analytical Skills: Strong capability in market research, data analysis, and using insights to drive decision-making.
  • Creative Vision: A creative mindset with a track record of innovative problem-solving and initiative in marketing strategy.
  • Leadership Qualities: Proven leadership skills with the ability to manage and inspire a team, handle multiple projects, and meet deadlines.
  • Technical Skills: Knowledge of graphic design tools and software would be beneficial.
  • Interpersonal Skills: Excellent teamwork skills and the ability to work collaboratively and effectively across functions.

    Supplementary Data
  • We uphold the highest standards of confidentiality in compliance with EEO guidelines.

    What You Can Expect from Us
  • Exposure to cutting-edge technologies and architecture.
  • A stimulating, collegial, and fun working environment.
  • Opportunities for professional development and career progression.

    Why DOIT Security?
    People that succeed at DOIT Security are intelligent, driven, and committed to our core principles. Consider the following question:
  • Do you wish to collaborate with the greatest talent in the industry?
  • Do you want to be a part of the development of disruptive technologies?
  • Do you thrive in a fast-paced, changing environment?
  • Do you value a workplace culture that encourages both individual and group success and recognises and celebrates success?

    If you answered yes, we would be delighted to speak with you about being a member of our award-winning team.

    DOIT Security is an equal-opportunity workplace committed to diversity. We value and celebrate diversity, and we provide an inclusive atmosphere for all our employees and customers.

    Job Type: Part-time

    Pay: Up to $30.00 per Deadline: 25/05/2024

    • Example 3

    Scope of Role

    We need a capable, knowledgeable, Performance Director to run / develop /build out our Performance Media team and support our Head of Media.

    This is an opportunity for a passionate and motivated digital marketer to work with exciting clients to deliver digital marketing campaigns across Digital SEM, PPC, Programmatic, and Paid Social channels.

    Key Deliverables

    For you to be successful as a media professional, you will be required to focus on 5 key areas of competency:

    1. Performance Marketing & Campaign Strategy

    Own the planning and strategy of campaigns
  • Lead the Performance Media team in the use of Murmur planning process to create the media strategy, plan, and implementation.
  • Play a leading role in strategic development of client brands, as well as campaigns.
  • Ensure in-depth and knowledgeable assessment of all performance marketing options, using media research tools to deliver innovative insights
  • Lead our clients online presence across website content, Paid Social, SEM, Programmatic, Shopping & Display channels.
  • Understand the setup, tracking and tagging of campaign activity, and be able to implement conversion tracking across client Tag Manager or other platform accounts.

    Manage campaign build & platform delivery
  • Deliver rich data-driven insights to improve campaign performance.
  • Present detailed communications and media plans to clients with supporting rationale for key decisions and budget placement.
  • You will have a deep knowledge and ability to plan, build and deliver digital advertising campaigns for our clients on Google Ads, and Facebook Paid Social Advertising.
  • Ensure reporting contains platform, consumer and market data to deliver innovative insights and recommendations.

    Measurements
  • Positive feedback from client, team and manager.
  • Attend strategy / innovation training courses to improve self-development.
  • Evidence of integration with other teams, units, agencies and/or 3rd parties.

    2. Performance Media Execution

    Deliver best in class performance marketing and delivery of campaigns
  • Using our proven methodologies, 3rd party reporting tools, and marketing automation platforms, you will ensure those strategies come to life and grow the client’s business through digital channels.
  • You will demonstrate and be able to effectively use data and analytics to understand performance and continually optimise campaigns, & channels with a focus on ROI.
  • You will deliver insights for improvements to client website and landing pages, creative, key channels and marketing

    Measurements
  • All work is of a high standard and delivers to brief on time.
  • Enter campaigns into Media Awards, and be short-listed for at least one.
  • Positive ad hoc feedback from clients

    3. Commercial

    Finance
  • Monitor and report on agency contractual KPIs
  • Understand the drivers of key commercial arrangements with clients, Murmur, and third parties.
  • Provide budgeted forecasts for platforms and channel spending for campaigns.
  • Promote additional services and channels for client consideration.

    Measures
  • Ensure internal and external media /campaign queries are resolved quickly and with supporting documentation or rationale.
  • Delivery on the teams financial and campaign targets (as set out in your Media Plans)
  • People Leadership / Management

    4. Effective management & leadership of any direct reports
  • Ensure all direct reports have a Personal Development Plan.
  • Conduct bi-annual performance reviews, and frequent development discussions using a coaching approach and methodology.
  • Be responsible for assessing the training needs of your direct reports and ensure attendance at all relevant training sessions.
  • Maximise team productivity by clear delegation to direct report of all tasks

    Measures
  • Completion of Personal Development plans of all direct reports.
  • Conduct daily ‘on the job’ coaching and upskilling of direct reports.
  • Develop direct reports to a level to be promoted.
  • Provide 360 feedback to help and aid in development and performance.

    5. Personal Growth

    Invest 10% of time to personal development
  • Use 1 x week of additional Paid Leave from the Agency, to grow and develop in a non-work activity.
  • Ensure you and your team live to the Murmur Values.
  • Develop leading presentation and writing skills.
  • Be an expert on current industry issues and trends.
  • Make a contribution to Murmur or the industry beyond those listed in this JD.
  • Enter awards, write articles, speak at conferences.

    Measures
  • Positive 360-degree feedback from peers and clients.
  • Regular PDP catch-ups with your Manager and direct reports.
  • Request and learn from a mentor.

    Key Skills & Experience:
  • At least 5 years experience in Marketing & Advertising
  • Bachelor Degree
  • At least 5 years managing Google Ads and Facebook Ads

    Job Type: Full-time

    Pay: $120,000.00 – $140,000.00 per year



    Work Authorisation:
  • Australia Location: In person
    • Our mission

    Indeed’s Employer Resource Library helps businesses grow and manage their workforce. With over 15,000 articles in 6 languages, we offer tactical advice, how-tos and best practices to help businesses hire and retain great employees.

    Read our editorial guidelines

    Marketing Director job summary

    A great job description starts with a compelling summary of the position and its role within your company. Your summary should provide an overview of your company and expectations for the position. Outline the types of activities and responsibilities required for the job, so job seekers can determine if they are qualified, or if the job is a good fit.

    Example of a Marketing Director job summary

    Our firm is seeking a Marketing Director to work closely with our executive staff to create and implement comprehensive policies and programmes related to corporate marketing, communications and advertising. The Marketing Director is responsible for monitoring the development of marketing support collateral and ensuring that all deadlines are met. The successful candidate for this position will also be required to work directly with the public relations team and advertising development staff to create communication crisis management programmes that can be implemented if needed.

    Marketing Director responsibilities and duties

    The responsibilities and duties section is the most important part of the job description. Here you should outline the functions this position will perform on a regular basis, how the job functions within the organisation and who the employee reports to.

    • Develop a measuring system for determining the success of each marketing programme
    • Coordinate all media contact and ensure that the company consistently gets print and digital coverage
    • Work closely with our public relations team to ensure that campaigns are staying on track and being received well by the public
    • Develop company marketing policies and communicate those policies to the entire organisation
    • Maintain editorial control on all marketing and public relations collateral that is released on behalf of the company

    Marketing Director qualifications and skills

    Next, outline the required and preferred skills for your position. This may include education, previous job experience, certifications and technical skills. You may also include soft skills and personality traits that you envision for a successful hire. While it may be tempting to include a long list of skills and requirements, including too many could dissuade qualified candidates from applying. Keep your list of qualifications concise, but provide enough detail with relevant keywords and terms.

    • 5+ years’ experience in marketing, communications or public relations
    • 2+ years’ experience in a corporate management role
    • Bachelor degree in marketing, public relations, journalism or a related field
    • Exceptional communication skills
    • Demonstrated experience in creating successful marketing and public relations collateral
    • Ability to initiate and monitor several simultaneous projects
    • Must be available to travel at least two weeks out of every month

    Hire your next Marketing Director today

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    Job Description Examples

    Need help writing a job description for a specific role? Use these job description examples to create your next great job posting. Or if you’re ready to hire, post your job on Indeed.

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