How to write a Sales Manager job description

Your job description is the first touchpoint between your company and your new hire. With millions of people searching for jobs on Indeed each month, a great job description can help you attract the most qualified candidates to your open position. To get you started, here are some tips for creating an effective job description.

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Sales Manager job title

A great job title typically includes a general term, level of experience and any special requirements. The general term will optimise your job title to show up in a general search for jobs of the same nature. The level of experience will help you attract the most qualified applicants by outlining the amount of responsibility and prior knowledge required. And if your position is specialised, consider including the specialisation in the job title as well. But avoid using internal titles, abbreviations or acronyms to make sure people understand what your job posting is before clicking.

Examples of Sales Manager job titles

    Sales Manager
    Senior Sales Manager
    Inside Sales Manager (5+ Years’ Experience)
    Sales Executive

Sales Manager job summary

A great job description starts with a compelling summary of the position and its role within your company. Your summary should provide an overview of your company and expectations for the position. Outline the types of activities and responsibilities required for the job so job seekers can determine if they are qualified, or if the job is a good fit.

Example of a Sales Manager job summary

Our distribution company’s leadership team needs a motivated, results-driven Sales Manager to lead our domestic sales department. The successful candidate will understand what motivates customers to buy and know how to tap into those needs and desires in an effective way. The Sales Manager will be responsible for leading an experienced team of Sales Associates, most of whom have worked for the company for 5+ years. If you are competitive, financially motivated and capable of teaching your strategies to a team, we’re excited to talk with you.

Sales Manager responsibilities and duties

The responsibilities and duties section is the most important part of the job description. Here you should outline the functions this position will perform on a regular basis, how the job functions within the organisation and who the employee reports to.

Examples of Sales Manager responsibilities

    Assess the strengths and weaknesses of the sales team and manage the sales program accordingly
    Monitor the program on 500+ accounts across all domestic sales channels and pinpoint ways to penetrate new markets
    Provide on-the-ground support for sales associates as they generate leads and close new deals
    Meet with customers to discuss their evolving needs and to assess the quality of our company’s relationship with them
    Develop and implement new sales initiatives, strategies and programs to capture key demographics
    Provide daily report of field sales success and communicate VOC data to superiors

Sales Manager qualifications and skills

Next, outline the required and preferred skills for your position. This may include education, previous job experience, certifications and technical skills. You may also include soft skills and personality traits that you envision for a successful hire. While it may be tempting to include a long list of skills and requirements, including too many could dissuade qualified candidates from applying. Keep your list of qualifications concise, but provide enough detail with relevant keywords and terms.

Examples of Sales Manager skills

    Bachelor’s Degree in Marketing, Communications or related field
    10+ years’ B2B sales experience
    4+ years in leadership sales position
    Track record of superior performance metrics
    Excellent negotiation skills
    Strong decision-making abilities
    Able to travel up to two weeks per month
    Familiarity with CRM software

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