Sales Manager job summary
A great job description starts with a compelling summary of the position and its role within your company. Your summary should provide an overview of your company and expectations for the position. Outline the types of activities and responsibilities required for the job so job seekers can determine if they are qualified, or if the job is a good fit.
Example of a Sales Manager job summary
Our distribution company’s leadership team needs a motivated, results-driven Sales Manager to lead our domestic sales department. The successful candidate will understand what motivates customers to buy and know how to tap into those needs and desires in an effective way. The Sales Manager will be responsible for leading an experienced team of Sales Associates, most of whom have worked for the company for 5+ years. If you are competitive, financially motivated and capable of teaching your strategies to a team, we’re excited to talk with you.
Sales Manager responsibilities and duties
The responsibilities and duties section is the most important part of the job description. Here you should outline the functions this position will perform on a regular basis, how the job functions within the organisation and who the employee reports to.
- Assess the strengths and weaknesses of the sales team and manage the sales program accordingly
- Monitor the program on 500+ accounts across all domestic sales channels and pinpoint ways to penetrate new markets
- Provide on-the-ground support for sales associates as they generate leads and close new deals
- Meet with customers to discuss their evolving needs and to assess the quality of our company’s relationship with them
- Develop and implement new sales initiatives, strategies and programs to capture key demographics
- Provide daily report of field sales success and communicate VOC data to superiors
Sales Manager qualifications and skills
Next, outline the required and preferred skills for your position. This may include education, previous job experience, certifications and technical skills. You may also include soft skills and personality traits that you envision for a successful hire. While it may be tempting to include a long list of skills and requirements, including too many could dissuade qualified candidates from applying. Keep your list of qualifications concise, but provide enough detail with relevant keywords and terms.
- Bachelor’s Degree in Marketing, Communications or related field
- 10+ years’ B2B sales experience
- 4+ years in leadership sales position
- Track record of superior performance metrics
- Excellent negotiation skills
- Strong decision-making abilities
- Able to travel up to two weeks per month
- Familiarity with CRM software
*Indeed provides this information as a courtesy to users of this site. Please note that we are not your recruiting or legal advisor, we are not responsible for the content of your job descriptions, and none of the information provided herein guarantees performance.