How to write a Social Media Intern job description

Your job description is the first touchpoint between your company and your new hire. With millions of people searching for jobs on Indeed each month, a great job description can help you attract the most qualified candidates to your open position. To get you started, here are some tips for creating an effective job description.

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Social Media Intern job title

A great job title typically includes a general term, level of experience and any special requirements. The general term will optimise your job title to show up in a general search for jobs of the same nature. The level of experience will help you attract the most qualified applicants by outlining the amount of responsibility and prior knowledge required. And if your position is specialised, consider including the specialisation in the job title as well. But avoid using internal titles, abbreviations or acronyms to make sure people understand what your job posting is before clicking.

Examples of Social Media Intern job titles

    Social Media Intern
    Social Media Intern (1 Year Experience)
    Social Media Intern (with Instagram proficiency)
    Social Media Intern (Part-Time)
    Social Marketing Intern

Social Media Intern job summary

A great job description starts with a compelling summary of the position and its role within your company. Your summary should provide an overview of your company and expectations for the position. Outline the types of activities and responsibilities required for the job so job seekers can determine if they are qualified, or if the job is a good fit.

Example of a Social Media Intern job summary

Our digital marketing firm is looking for a Social Media Intern to join our growing team. The ideal applicant will possess strong knowledge of the digital media landscape, including various social media sites. The successful candidate will be responsible for contributing to website redesign projects, monitoring and posting on blogs and social networks, engaging in online forums, participating in online outreach and promotion, optimizing our website and conducting keyword analysis. Those looking to gain valuable online media experience with an established organization are encouraged to apply.

Social Media Intern responsibilities and duties

The responsibilities and duties section is the most important part of the job description. Here you should outline the functions this position will perform on a regular basis, how the job functions within the organisation and who the employee reports to.

Examples of Social Media Intern responsibilities

    Work with the on-site Social Media Manager to create and implement campaigns
    Develop content calendars on a weekly and monthly basis for company brands
    Monitor analytics with social media team to identify viable ideas
    Create engaging blog and social media content
    Assist in the general distribution of press releases and media alerts
    Provide support to our marketing team at live and online events

Social Media Intern qualifications and skills

Next, outline the required and preferred skills for your position. This may include education, previous job experience, certifications and technical skills. You may also include soft skills and personality traits that you envision for a successful hire. While it may be tempting to include a long list of skills and requirements, including too many could dissuade qualified candidates from applying. Keep your list of qualifications concise, but provide enough detail with relevant keywords and terms.

Examples of Social Media Intern skills

    Bachelor’s Degree in Communications or related field
    2+ years’ experience in social media/marketing
    Excellent oral and written communication skills
    In-depth working knowledge of Facebook, Twitter, Instagram, YouTube, Pinterest and Google+
    Experience with social media analytics, including Google Analytics and Facebook Insights
    Basic knowledge of Photoshop

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