How to write a Marketing Intern job description

Your job description is the first touchpoint between your company and your new hire. With millions of people searching for jobs on Indeed each month, a great job description can help you attract the most qualified candidates to your open position. To get you started, here are some tips for creating an effective job description.

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Marketing Intern job title

A great job title typically includes a general term, level of experience and any special requirements. The general term will optimise your job title to show up in a general search for jobs of the same nature. The level of experience will help you attract the most qualified applicants by outlining the amount of responsibility and prior knowledge required. And if your position is specialised, consider including the specialisation in the job title as well. But avoid using internal titles, abbreviations or acronyms to make sure people understand what your job posting is before clicking.

Examples of Marketing Intern job titles

    Marketing Intern
    Marketing Intern (Paid)
    Digital Marketing Intern
    Marketing Intern (Part-Time)
    Marketing and Communications Intern

Marketing Intern job summary

A great job description starts with a compelling summary of the position and its role within your company. Your summary should provide an overview of your company and expectations for the position. Outline the types of activities and responsibilities required for the job so job seekers can determine if they are qualified, or if the job is a good fit.

Example of a Marketing Intern job summary

Our growing, family-owned internet company would like to bring on a Marketing Intern for next summer. The successful candidate will be enrolled full-time at a university or tertiary institute and studying marketing or communications. We’re looking for a driven, ambitious individual who wants to create a career in social media and content marketing. We’re offering a flexible schedule if you continue to take classes over summer or wish to pursue other opportunities simultaneously. We provide extensive training, guidance and support, as well as the opportunity to experience the industry from the inside and gain valuable work experience.

Marketing Intern responsibilities and duties

The responsibilities and duties section is the most important part of the job description. Here you should outline the functions this position will perform on a regular basis, how the job functions within the organisation and who the employee reports to.

Examples of Marketing Intern responsibilities

    Take over content creation for all of our company social media accounts, including organising cross-platform content strategies
    Develop new social media campaigns from the ground up, considering our clients’ needs and their specific industries
    Monitor social channels for trending news, ideas and memes, then capitalise on those trends through our social media accounts
    Perform research into our clients’ industries and provide actionable tips and advice for expanding their reach in the digital space
    Assist with capturing and analysing social media metrics

Marketing Intern qualifications and skills

Next, outline the required and preferred skills for your position. This may include education, previous job experience, certifications and technical skills. You may also include soft skills and personality traits that you envision for a successful hire. While it may be tempting to include a long list of skills and requirements, including too many could dissuade qualified candidates from applying. Keep your list of qualifications concise, but provide enough detail with relevant keywords and terms.

Examples of Marketing Intern skills

    Enrolment in a bachelor’s degree programme required
    Familiarity with social media strategies and platforms
    Ability to multitask and take initiative
    Flexible work schedule
    Hardworking and dedicated outlook
    Ability to take direction and absorb information quickly
    Experience with content creation a plus, even if not professionally

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