How to write a Marketer job description

Your job description is the first touchpoint between your company and your new hire. With millions of people searching for jobs on Indeed each month, a great job description can help you attract the most qualified candidates to your open position. To get you started, here are some tips for creating an effective job description.

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Marketer job title

A great job title typically includes a general term, level of experience and any special requirements. The general term will optimise your job title to show up in a general search for jobs of the same nature. The level of experience will help you attract the most qualified applicants by outlining the amount of responsibility and prior knowledge required. And if your position is specialised, consider including the specialisation in the job title as well. But avoid using internal titles, abbreviations or acronyms to make sure people understand what your job posting is before clicking.

Examples of Marketer job titles

    Digital Marketer
    Content Marketer (HubSpot Inbound Certified)
    Senior Marketer
    Assistant Marketer
    Social Media Marketer

Marketer job summary

A great job description starts with a compelling summary of the position and its role within your company. Your summary should provide an overview of your company and expectations for the position. Outline the types of activities and responsibilities required for the job so job seekers can determine if they are qualified, or if the job is a good fit.

Example of a Marketer job summary

Our fast-growing marketing agency is looking for an innovative digital marketer ready to take on a challenge. We help small- and medium-sized businesses develop and execute their digital marketing strategies, with a focus on improving their lead capture and conversion rates. Our ideal candidate can translate the brand’s vision into a digital marketing plan that meets the needs of the client’s target market. You should have five years of marketing experience, HubSpot Inbound certification, a bachelor’s degree in marketing, advertising, media or communications, and familiarity with Photoshop. We offer a flexible schedule, competitive salary, room for advancement and an industry-leading benefits package.

Marketer responsibilities and duties

The responsibilities and duties section is the most important part of the job description. Here you should outline the functions this position will perform on a regular basis, how the job functions within the organisation and who the employee reports to.

Examples of Marketer responsibilities

    Develop a brand style guide to ensure consistency in marketing efforts
    Create a multi-channel marketing content strategy
    Manage external partners for marketing collateral creation
    Track KPIs of marketing campaigns
    Write marketing messages for online and offline campaigns
    Create an editorial calendar

Marketer qualifications and skills

Next, outline the required and preferred skills for your position. This may include education, previous job experience, certifications and technical skills. You may also include soft skills and personality traits that you envision for a successful hire. While it may be tempting to include a long list of skills and requirements, including too many could dissuade qualified candidates from applying. Keep your list of qualifications concise, but provide enough detail with relevant keywords and terms.

Examples of Marketer skills

    Proficient with HubSpot platform
    Familiarity with content management systems
    Talented storyteller
    Experience creating wide range of marketing collateral
    Persuasive copywriting
    Proficiency with Google Analytics

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