Creative Director job summary
A great job description starts with a compelling summary of the position and its role within your company. Your summary should provide an overview of your company and expectations for the position. Outline the types of activities and responsibilities required for the job so job seekers can determine if they are qualified, or if the job is a good fit.
Example of a Creative Director job summary
Our firm is looking for a Creative Director who can conceive and implement visual marketing programs that range from print media to digital presentations. The Creative Director will be responsible for developing engaging collateral for our clients that tells a story and elicits an emotional response from readers. The successful candidate will work closely with the design, graphic arts and marketing personnel to deliver content that exceeds the expectations of our clients.
Creative Director responsibilities and duties
The responsibilities and duties section is the most important part of the job description. Here you should outline the functions this position will perform on a regular basis, how the job functions within the organisation and who the employee reports to.
- Initiate and design complex and simple marketing plans based on client specifications
- Ensure that each project has the specific financial and personnel resources it requires to be successful
- Attend sales presentations to help clients understand the creative angle of each marketing program
- Work with the executive team to implement marketing materials for the firm to help increase the firm’s exposure
- Collaborate with design personnel to ensure that all creative ideas are presented properly
Creative Director qualifications and skills
Next, outline the required and preferred skills for your position. This may include education, previous job experience, certifications and technical skills. You may also include soft skills and personality traits that you envision for a successful hire. While it may be tempting to include a long list of skills and requirements, including too many could dissuade qualified candidates from applying. Keep your list of qualifications concise, but provide enough detail with relevant keywords and terms.
- Bachelor’s degree in marketing required (master’s degree preferred)
- 5+ years’ experience in a marketing leadership role
- Proven success in managing marketing teams
- Portfolio of previous work that displays an ability to turn an idea into a visual piece
- Strong communication and computer skills
- Experience with Adobe Creative Suite a plus
- Comprehensive knowledge of the marketing design process