Public Relations Manager job summary
A great job description starts with a compelling summary of the position and its role within your company. Your summary should provide an overview of your company and expectations for the position. Outline the types of activities and responsibilities required for the job so job seekers can determine if they are qualified, or if the job is a good fit.
Example of a Public Relations Manager job summary
Our growing marketing firm is seeking a Public Relations Manager to manage all aspects of our public-facing brand. We are interested in penetrating new markets and increasing brand visibility. The successful candidate will be responsible for unifying our brand across all print and digital channels, establishing a social media presence across multiple platforms and creating an editorial calendar for content marketing. If you love helping small companies grow into their potential, we look forward to discussing this position with you.
Public Relations Manager responsibilities and duties
The responsibilities and duties section is the most important part of the job description. Here you should outline the functions this position will perform on a regular basis, how the job functions within the organisation and who the employee reports to.
- Establish and contribute to several social media accounts for the business
- Invite other members of the team to contribute their voices to our content marketing campaign
- Track digital metrics across all channels to capitalise on areas where we attract the most interest and to develop those where we haven’t yet engaged our audience
- Create and implement a PR communication plan for the entire company
- Consult with our clients on public relations issues they might encounter through their own marketing campaigns
- Engage and train other employees on the responsible and effective use of digital media channels
Public Relations Manager qualifications and skills
Next, outline the required and preferred skills for your position. This may include education, previous job experience, certifications and technical skills. You may also include soft skills and personality traits that you envision for a successful hire. While it may be tempting to include a long list of skills and requirements, including too many could dissuade qualified candidates from applying. Keep your list of qualifications concise, but provide enough detail with relevant keywords and terms.
- Bachelor’s degree in marketing, communications or related field
- 10+ years’ public relations experience, preferably in the marketing industry
- Extensive knowledge of public relations strategies and protocols
- Familiarity with digital marketing analysis tools
- Advanced social media marketing skills
- Proven track record of measurable successes in the field
- Willingness to stay on top of the latest marketing trends and developments
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