How to write a Public Relations Manager job description

Your job description is the first touchpoint between your company and your new hire. With millions of people searching for jobs on Indeed each month, a great job description can help you attract the most qualified candidates to your open position. To get you started, here are some tips for creating an effective job description.

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Public Relations Manager job title

A great job title typically includes a general term, level of experience and any special requirements. The general term will optimise your job title to show up in a general search for jobs of the same nature. The level of experience will help you attract the most qualified applicants by outlining the amount of responsibility and prior knowledge required. And if your position is specialised, consider including the specialisation in the job title as well. But avoid using internal titles, abbreviations or acronyms to make sure people understand what your job posting is before clicking.

Examples of Public Relations Manager job titles

    Public Relations Manager
    Senior Public Relations Manager
    Public Relations Specialist (Healthcare Industry)
    PR Manager
    Communications Coordinator
    PR Specialist

Public Relations Manager job summary

A great job description starts with a compelling summary of the position and its role within your company. Your summary should provide an overview of your company and expectations for the position. Outline the types of activities and responsibilities required for the job so job seekers can determine if they are qualified, or if the job is a good fit.

Example of a Public Relations Manager job summary

Our growing marketing firm is seeking a Public Relations Manager to manage all aspects of our public-facing brand. We are interested in penetrating new markets and increasing brand visibility. The successful candidate will be responsible for unifying our brand across all print and digital channels, establishing a social media presence across multiple platforms and creating an editorial calendar for content marketing. If you love helping small companies grow into their potential, we look forward to discussing this position with you.

Public Relations Manager responsibilities and duties

The responsibilities and duties section is the most important part of the job description. Here you should outline the functions this position will perform on a regular basis, how the job functions within the organisation and who the employee reports to.

Examples of Public Relations Manager responsibilities

    Establish and contribute to several social media accounts for the business
    Invite other members of the team to contribute their voices to our content marketing campaign
    Track digital metrics across all channels to capitalise on areas where we attract the most interest and to develop those where we haven’t yet engaged our audience
    Create and implement a PR communication plan for the entire company
    Consult with our clients on public relations issues they might encounter through their own marketing campaigns
    Engage and train other employees on the responsible and effective use of digital media channels

Public Relations Manager qualifications and skills

Next, outline the required and preferred skills for your position. This may include education, previous job experience, certifications and technical skills. You may also include soft skills and personality traits that you envision for a successful hire. While it may be tempting to include a long list of skills and requirements, including too many could dissuade qualified candidates from applying. Keep your list of qualifications concise, but provide enough detail with relevant keywords and terms.

Examples of Public Relations Manager skills

    Bachelor’s degree in marketing, communications or related field
    10+ years’ public relations experience, preferably in the marketing industry
    Extensive knowledge of public relations strategies and protocols
    Familiarity with digital marketing analysis tools
    Advanced social media marketing skills
    Proven track record of measurable successes in the field
    Willingness to stay on top of the latest marketing trends and developments

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