Director of Sales job summary
A great job description starts with a compelling summary of the position and its role within your company. Your summary should provide an overview of your company and expectations for the position. Outline the types of activities and responsibilities required for the job so job seekers can determine if they are qualified, or if the job is a good fit.
Example of a Director of Sales job summary
We believe that a successful sales team makes connections with its customers and creates long-lasting relationships. As the Director of Sales for our shipping company, you will be responsible for making sure the entire team falls in line with that goal. You’ll be managing a team of 15-20 Outside Sales Associates in a thriving B2B marketplaces. We’re looking for a self-starting professional with managerial experience and a proven track record in sales. The ideal candidate will look forward to coming to work each day and helping our customers find the shipping programmes that work best for them.
Director of Sales responsibilities and duties
The responsibilities and duties section is the most important part of the job description. Here you should outline the functions this position will perform on a regular basis, how the job functions within the organisation and who the employee reports to.
- Motivate and energise the staff to make proactive decisions in all their communications with clients
- Create and advertise weekly, monthly and quarterly sales goals and keep C-level executives apprised of the progress
- Prepare sales reports and sign off on their accuracy before submitting them
- Assess the competitive landscape and institute changes to the sales programme in response to competitors’ changes
- Establish a referral network with local businesses and find ways to maximise value from those connections
- Implement a sales training and orientation program to educate new hires as our company grows
Director of Sales qualifications and skills
Next, outline the required and preferred skills for your position. This may include education, previous job experience, certifications and technical skills. You may also include soft skills and personality traits that you envision for a successful hire. While it may be tempting to include a long list of skills and requirements, including too many could dissuade qualified candidates from applying. Keep your list of qualifications concise, but provide enough detail with relevant keywords and terms.
- Bachelor degree in marketing, communications or business administration required (MBA preferred)
- 7+ years’ experience in sales management
- 10+ years’ experience in direct or outside sales (B2B a plus)
- Strong prospecting skills and excellent closing skills
- Exceptional verbal and written communication skills
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