How to write a Copywriter job description

Your job description is the first touchpoint between your company and your new hire. With millions of people searching for jobs on Indeed each month, a great job description can help you attract the most qualified candidates to your open position. To get you started, here are some tips for creating an effective job description.

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Copywriter job title

A great job title typically includes a general term, level of experience and any special requirements. The general term will optimise your job title to show up in a general search for jobs of the same nature. The level of experience will help you attract the most qualified applicants by outlining the amount of responsibility and prior knowledge required. And if your position is specialised, consider including the specialisation in the job title as well. But avoid using internal titles, abbreviations or acronyms to make sure people understand what your job posting is before clicking.

Examples of Copywriter job titles

    Marketing Copywriter
    Brand Writer
    Social Media Copywriter
    Senior Copywriter
    Copywriter (Part-Time)

Copywriter job summary

A great job description starts with a compelling summary of the position and its role within your company. Your summary should provide an overview of your company and expectations for the position. Outline the types of activities and responsibilities required for the job so job seekers can determine if they are qualified, or if the job is a good fit.

Example of a Copywriter job summary

We are a growing e-commerce business in need of a Copywriter who can connect with our customer base through multiple channels. In this role, you’ll be responsible for creating marketing materials, product descriptions and direct email. We work in a fast-paced market that occasionally requires irregular work hours and quick turnarounds, so flexibility is critical for success in this position. We are looking for a candidate who is creative, innovative and able to easily adapt to rapid changes in consumer preferences. The ideal candidate will be comfortable working in a collaborative environment and using data to make marketing decisions. We are focused on providing a best-in-class customer experience, and you will have a significant role in helping us achieve that goal.

Copywriter responsibilities and duties

The responsibilities and duties section is the most important part of the job description. Here you should outline the functions this position will perform on a regular basis, how the job functions within the organisation and who the employee reports to.

Examples of Copywriter responsibilities

    Write high-engagement social media content that reflects our brand’s voice
    Collaborate with Marketing, PR and Customer Experience to develop a variety of content marketing materials
    Produce error-free content that adheres to the company’s style guidelines
    Interpret creative direction and adapt points from creative briefs into persuasive copy concepts
    Simultaneously manage multiple projects with short deadlines
    Propose copy concepts and present underlying strategic thinking to business leaders

Copywriter qualifications and skills

Next, outline the required and preferred skills for your position. This may include education, previous job experience, certifications and technical skills. You may also include soft skills and personality traits that you envision for a successful hire. While it may be tempting to include a long list of skills and requirements, including too many could dissuade qualified candidates from applying. Keep your list of qualifications concise, but provide enough detail with relevant keywords and terms.

Examples of Copywriter skills

    Bachelor’s degree or equivalent experience in marketing or communications
    Demonstrated success in managing a business social media presence
    Experience in producing copy for digital, print and broadcast channels
    Proficiency with Microsoft Office software, including Word, Excel, PowerPoint, Communicator and Outlook
    Exceptional skill with the nuances of social media writing, including the use of hashtags, emojis and acronyms
    Solid understanding of SEO concepts preferred

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