Advertising Manager job summary
A great job description starts with a compelling summary of the position and its role within your company. Your summary should provide an overview of your company and expectations for the position. Outline the types of activities and responsibilities required for the job so job seekers can determine if they are qualified, or if the job is a good fit.
Example of an Advertising Manager job summary
Our national plumbing and HVAC company is in need of an Advertising Manager to join our staff. The successful candidate will be responsible for regional advertising efforts through multiple media, including television, newspapers and Internet publications. We’re looking for a professional who has experience with digital advertising but still feels comfortable with other advertising outlets. The successful candidate will be responsible for directing all aspects of our advertising needs for that region, including creative direction and administrative tasks. If you love working with people and if you have knowledge of the plumbing and HVAC industries, we’re interested in talking with you.
Advertising Manager responsibilities and duties
The responsibilities and duties section is the most important part of the job description. Here you should outline the functions this position will perform on a regular basis, how the job functions within the organisation and who the employee reports to.
- Hire and train creative talent for advertising department
- Place advertisements in appropriate media, including television and online
- Measure the results of advertising campaigns to determine their effectiveness and cost-benefit ratio
- Reach out to departmental managers to gain key insights into advertising possibilities
- Identify decision-makers at specific mediums and build relationships with them
- Review and approve all advertising media for print or web
- Continue your education in digital advertising and identify new strategies and tactics to maximise brand visibility
- Collect all artwork on time and approve for publication
Advertising Manager qualifications and skills
Next, outline the required and preferred skills for your position. This may include education, previous job experience, certifications and technical skills. You may also include soft skills and personality traits that you envision for a successful hire. While it may be tempting to include a long list of skills and requirements, including too many could dissuade qualified candidates from applying. Keep your list of qualifications concise, but provide enough detail with relevant keywords and terms.
- Bachelor’s degree in advertising, marketing or related field required
- 3+ years’ experience in managerial role required
- 7+ years’ experience in service industry advertising preferred
- Excellent communication skills
- In-depth understanding of advertising artwork and copywriting
- Ability to manage multiple teams and professionals efficiently
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